The Middle East & Africa frozen waffles market is expected to grow from US$ 185.96 million in 2023 to US$ 266.16 million by 2030. It is estimated to grow at a CAGR of 5.3% from 2023 to 2030.
Companies are also launching products targeting the children's segment, as waffles are popular among kids. For instance, in August 2021, Nature’s Path Foods launched waffles for kids under its EnviroKidz brand, which are organic, gluten-free, and contain plant-based protein. They come in two variants, such as Penguin Party, with a mild flavor of cinnamon, and Polar Berry, with a blueberry flavor. The company launched this product line on National Waffle Day, celebrated on August 24, 2021. The rising investment of companies in developing new and innovative products is projected to open lucrative growth opportunities in the frozen waffles market over the forecast period.
Moreover, the growing use of e-commerce platforms for retailing frozen waffles is one of the major factors driving the market. People use online platforms for ease of convenience in buying products.
Based on type, the Middle East & Africa frozen waffles market is segmented into flavored and unflavored/plain. The flavored segment held a larger share of the Middle East & Africa frozen waffle market in 2023.
Based on end category, the Middle East & Africa frozen waffles market is segmented into gluten free and conventional. The conventional segment held the largest share of the Middle East & Africa frozen waffles market in 2023.
Based on distribution channel, the Middle East & Africa frozen waffles market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Middle East & Africa frozen waffles market in 2023.
Based on country, the Middle East & Africa frozen waffles market is segmented into the South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The Rest of Middle East & Africa dominated the share of the Middle East & Africa frozen waffles market in 2023.
AVIETA S.A., Dr Schar AG, Dely Wafels SRL, and Kellogg's Company are some of the leading companies operating in the Middle East & Africa frozen waffles market.
Product Innovation Fuel Middle East & Africa Frozen Waffles Market
Manufacturers of frozen waffles, such as Griddle, Van’s Foods, and Nature’s Path Foods, are launching innovative products to expand their customer base and meet emerging consumer trends. Manufacturers are launching gluten-free, plant-based, organic, and clean-labelled products in various flavors to attract consumers. In recent years, veganism gained significant momentum. Consumers are highly inclined toward plant-based products as they perceive them as healthier than conventional ones. Additionally, people prefer plant-based food due to increasing awareness regarding animal protection and environmental sustainability.Companies are also launching products targeting the children's segment, as waffles are popular among kids. For instance, in August 2021, Nature’s Path Foods launched waffles for kids under its EnviroKidz brand, which are organic, gluten-free, and contain plant-based protein. They come in two variants, such as Penguin Party, with a mild flavor of cinnamon, and Polar Berry, with a blueberry flavor. The company launched this product line on National Waffle Day, celebrated on August 24, 2021. The rising investment of companies in developing new and innovative products is projected to open lucrative growth opportunities in the frozen waffles market over the forecast period.
Market Overview
Countries considered for the frozen waffles market in the Middle East & Africa comprise South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. Frozen waffles are becoming widely popular in the region as the growing preference for waffles as a mainstream breakfast item is driving the market for frozen waffles. Millennial consumers love the warm crunchy feel of waffles in different flavors. Evolving perception toward the morning meal in emerging economies is anticipated to drive the demand for frozen waffles. These factors are expected to drive the growth of the frozen waffles market in the region.Moreover, the growing use of e-commerce platforms for retailing frozen waffles is one of the major factors driving the market. People use online platforms for ease of convenience in buying products.
Middle East & Africa Frozen Waffles Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Frozen Waffles Market Segmentation
The Middle East & Africa frozen waffles market is segmented into type, category, and distribution channel, and country.Based on type, the Middle East & Africa frozen waffles market is segmented into flavored and unflavored/plain. The flavored segment held a larger share of the Middle East & Africa frozen waffle market in 2023.
Based on end category, the Middle East & Africa frozen waffles market is segmented into gluten free and conventional. The conventional segment held the largest share of the Middle East & Africa frozen waffles market in 2023.
Based on distribution channel, the Middle East & Africa frozen waffles market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Middle East & Africa frozen waffles market in 2023.
Based on country, the Middle East & Africa frozen waffles market is segmented into the South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The Rest of Middle East & Africa dominated the share of the Middle East & Africa frozen waffles market in 2023.
AVIETA S.A., Dr Schar AG, Dely Wafels SRL, and Kellogg's Company are some of the leading companies operating in the Middle East & Africa frozen waffles market.
Table of Contents
1. Introduction
3. Research Methodology
4. Middle East & Africa Frozen Waffles Market Landscape
5. Middle East & Africa Frozen Waffles Market - Key Market Dynamics
6. Frozen Waffles -Middle East & Africa Market Analysis
7. Middle East & Africa Frozen Waffles Market Analysis - By Type
8. Middle East & Africa Frozen Waffles Market Analysis - By Category
9. Frozen Waffles Market Analysis - By Distribution Channel
10. Frozen Waffles Market - Country Analysis
11. Industry Landscape
12. Company Profiles
13. Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AVIETA S.A.
- DELY Wafels srl
- Dr Schar AG
- Kellogg’s Company
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 88 |
| Published | September 2023 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value in 2023 | 185.96 Million |
| Forecasted Market Value by 2030 | 266.16 Million |
| Compound Annual Growth Rate | 5.3% |
| Regions Covered | Africa, Middle East |
