Fruit Jellies Market - Forecasts from 2024 to 2029

The fruit jellies market is expected to grow at a CAGR of 2.69% reaching a market size of US$1,196.705 million in 2029 from US$993.885 million in 2022.

Fruit jellies are preserved mixes of fruit juice and sugar. Jellies are a sort of semi-solid food with a gelatinous consistency. The widely consumed preserved combinations of fruit juice and sugar with a gelatinous consistency are known as "infused fruit jellies." Fruit liquids and sugar are combined to create the semi-solids known as jellies. They are sturdy and maintain their current form. Manufacturers are developing novel flavor combinations to meet consumer demand. Chews and sweets flavoured with fruit jellies were offered. But aside from that, producers have begun to develop jelly spreads that contain fruit that is comparatively more practical. Manufacturers use fruit juices and pulps to increase production efficiency since they offer a healthier alternative to chemically flavored candy.

The market's sales are driven by changing lifestyles, convenient accessibility, and an increased desire for ready-to-eat items. The consistent growth rate can be attributed to how easily these things can be purchased from adjacent retailers. The sales of these items are being influenced by bread demand. The predicted growth of this market increases with bread sales. People choose ready-to-eat foods over conventional ones when they adopt a hectic lifestyle.

Additionally, the high calorie and nutritious value of these items is being influenced by favourable customer preference. Urbanization is directly affecting the demand for jams, jellies, and preserves. One subpar shipment of goods might undermine consumer confidence in a certain brand.

High demand for confectionery items

The need for varied culinary flavours in confectionery items is rising. In many areas, consumers are becoming more interested in exotic and ethnic flavours. Furthermore, major markets like the United States and Europe are rapidly embracing these new exotic and ethnic flavours. For businesses in the fruit jellies sector, customers' desire for healthy eating habits, such as greater consumption of sugar-free, non-GMO, and organic confectioneries, provides both a challenge and an opportunity. Infused fruit jellies may be used in various DIY (Do it yourself) recipes, promoting their commercial expansion worldwide.

Emergence of private labels

Private labels account for a sizable percentage of sales in the fruit spreads and fruit jellies categories. Robust private-label brands have the potential to thrive on a global scale as organized retail becomes more widespread, especially in developing nations. The surge in consumer use of online channels for grocery shopping and the quick development of online channels has led to an acceleration of online private labels. Businesses that sell fruit jellies have a lot of options for capitalizing on the global trend of online grocery stores becoming more and more popular.

Further, online private labels are emerging as a result of the quick development of online channels and consumers' growing use of them to place grocery orders. Online grocery stores are becoming more and more popular worldwide, and this presents a huge opportunity for businesses in the fruit jelly category.

Rising innovations

Consumers are becoming increasingly interested in packaging innovations, especially baby boomers in the market for infused fruit jellies. Furthermore, consumers are showing an unprecedented desire for fruit jellies that have been infused, thanks to the rise in the usage of jelly-based DIY recipes. One of the other key factors driving the market expansion of fruit-infused jellies is the strong customer preference for natural-label products, which has deep roots in the developed markets of Western countries. The sugar level of products is currently being reduced by manufacturers, launching a range of natural fruit jellies with no added sugar.

Additionally, fruit jelly makers are experimenting with flavors. One example is the combination of chewy coconut candies with pineapple centres, which produces a Pina-Colada flavour. The significance of the infused fruit jellies on the market has also expanded due to rising per capita consumption in emerging countries and rising awareness on social media platforms connected to the diverse variety of fruit jellies worldwide.

High demand for low-sugar jellies

A market driver is the increasing demand for low- and sugar-sugary jellies. Conventional fruit jellies with added sugar, while appealing and sweet, are dangerous to consumers because excessive consumption can result in diabetes and obesity. Fruit jelly products with low or no sugar content are becoming more and more popular as people try to prevent diseases like diabetes by cutting back on sugar, cholesterol, and weight. Globally, obesity is currently considered to be on the rise, particularly in developed countries like the US, UK, Germany, and Japan.

North America is witnessing exponential growth during the forecast period

North America as a whole accounts for a sizeable portion of the world market for fruit jellies. The region has always had a strong consumer base that is open to trying out new flavours and tastes. Along with an emerging preference for gourmet tastes, these consumer preferences are also shifting to include a variety of exotic and ethnic flavours. Businesses in the area are always coming up with new ideas for flavours, tastes, ingredients, packaging, and even distribution. Robust retail penetration combined with a well-organized supply chain and distribution infrastructure has given this sizable market the necessary foundation.

Market key launches

• In October 2023, Dole, a manufacturer of healthy snacks, redesigned the packaging for their line of fruit jellies. Due to a recipe change for their fruit in the jelly ranges, the FMCG brand that leads the global market will now have packs with a clear "no added sugar" message on the front and a claim that it is "vegan friendly."
• In August 2023, Fruit-Tella, a brand owned by Perfetti Van Melle, added two new varieties to its lineup of jelly beans: Out in Space and On a Safari. Moon, rocket, and star-shaped candies with strawberry, pineapple, and peach flavors can be found in Out in Space. On a Safari, on the other hand, features shapes that are flavored with zesty orange, apple, and pear flavours and resemble lions, buffalo, rhinos, leopards, and elephants. 

Segmentation:

By Flavour

• Citrus
• Berries
• Tropical
• Stone Fruit
• Mixed Fruit

By Packaging

• Jar
• Pouches
• Cups

By Ingredient Type

• High Methoxyl Pectin (HMP)
• Low Methoxyl Pectin (LMP)

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others