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Asia Pacific Hair Serum Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Sales Channel (Offline, and Online), By Product Type (Hair Treatment Serum, and Hair Styling Serum) By Country and Growth Forecast, 2023 - 2030

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    Report

  • 134 Pages
  • March 2024
  • Region: Asia Pacific
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 4900381
The Asia Pacific Hair Serum Market would witness market growth of 9.0% CAGR during the forecast period (2023-2030). In the year 2021, the Asia Pacific market's volume surged to 15,721.1 thousand units (100 ml), showcasing a growth of 8.7% (2019-2022).

By prioritizing organic sourcing and eco-friendly manufacturing practices, Organic by Nature not only delivers results but also aligns with the growing demand for ethical and sustainable beauty options. Their products cater to a diverse range of hair types and concerns, from frizz control to hair repair, appealing to conscientious consumers who prioritize both efficacy and ethical considerations in their purchasing decisions. Therefore, the India market utilized 146.3 thousand units (100 ml) of organic hair serum in 2022.



The China market dominated the Asia Pacific Hair Serum Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $182.3 Million by 2030. The Japan market is registering a CAGR of 8.2% during (2023 - 2030). Additionally, The India market would experience a CAGR of 9.6% during (2023 - 2030).

Additionally, the availability of hair serum through various retail distribution channels, including supermarkets, drugstores, specialty beauty stores, salons, and e-commerce platforms, enhances its adoption in the market. According to the State Council of the People’s Republic of China, in the January-June period, online retail sales nationwide hit 7.16 trillion yuan (about 1 trillion U.S. dollars), up 13.1 percent year on year. Also, online retail sales in China’s rural areas rose 12.5 percent yearly in H1, 3.7 percentage points faster than in the first quarter. Rural online retail sales totaled 1.12 trillion yuan in the period.

There is a growing emphasis on scalp health as the foundation for healthy hair. Serums formulated specifically for scalp care are emerging, targeting issues such as dryness, itchiness, dandruff, and inflammation. These serums contain soothing and balancing ingredients that promote a healthy scalp environment, supporting optimal hair growth and vitality. Also, the rising demand for male grooming and personal care among men contributes to the growth of the hair serum market. Men increasingly incorporate hair serums into their grooming routines to achieve well-groomed hairstyles, manage beard and facial hair, and address common hair concerns such as thinning, dryness, and frizz. Brands are expanding their product offerings to cater to the specific needs of male consumers.

With higher disposable incomes, Chinese consumers increasingly seek premium and specialty hair care products that cater to their needs and preferences. According to the State Council of the People’s Republic of China, China’s per capita disposable income stood at 29,398 yuan (about 4,094.71 U.S. dollars) in the first three quarters of 2023, up 6.3 percent year on year in nominal terms. Therefore, the increasing disposable income and expansion of the hair care industry in the region are propelling the growth of the market.

Based on Nature, the market is segmented into Conventional, and Organic. Based on Sales Channel, the market is segmented into Offline, and Online. Based on Product Type, the market is segmented into Hair Treatment Serum, and Hair Styling Serum. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

  • Henkel AG & Company, KGaA
  • HerStyler
  • Kao Corporation
  • L'Oréal S.A.
  • The Procter and Gamble Company
  • Unilever PLC
  • Natura & Co Holding S.A.
  • Giovanni Cosmetics, Inc.
  • John Paul Mitchell Systems
  • Revlon, Inc. (MacAndrews & Forbes)

Market Report Segmentation

By Nature (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
  • Conventional
  • Organic
By Sales Channel (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
  • Offline
  • Online
By Product Type (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
  • Hair Treatment Serum
  • Hair Styling Serum
By Country (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Hair Serum Market, by Nature
1.4.2 Asia Pacific Hair Serum Market, by Sales Channel
1.4.3 Asia Pacific Hair Serum Market, by Product Type
1.4.4 Asia Pacific Hair Serum Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Recent Strategies Deployed in Hair Serum Market
Chapter 5. Asia Pacific Hair Serum Market, By Nature
5.1 Asia Pacific Conventional Market, By Country
5.2 Asia Pacific Organic Market, By Country
Chapter 6. Asia Pacific Hair Serum Market, By Sales Channel
6.1 Asia Pacific Offline Market, By Country
6.2 Asia Pacific Online Market, By Country
Chapter 7. Asia Pacific Hair Serum Market, By Product Type
7.1 Asia Pacific Hair Treatment Serum Market, By Country
7.2 Asia Pacific Hair Styling Serum Market, By Country
Chapter 8. Asia Pacific Hair Serum Market, By Country
8.1 China Hair Serum Market
8.1.1 China Hair Serum Market, By Nature
8.1.2 China Hair Serum Market, By Sales Channel
8.1.3 China Hair Serum Market, By Product Type
8.2 Japan Hair Serum Market
8.2.1 Japan Hair Serum Market, By Nature
8.2.2 Japan Hair Serum Market, By Sales Channel
8.2.3 Japan Hair Serum Market, By Product Type
8.3 India Hair Serum Market
8.3.1 India Hair Serum Market, By Nature
8.3.2 India Hair Serum Market, By Sales Channel
8.3.3 India Hair Serum Market, By Product Type
8.4 South Korea Hair Serum Market
8.4.1 South Korea Hair Serum Market, By Nature
8.4.2 South Korea Hair Serum Market, By Sales Channel
8.4.3 South Korea Hair Serum Market, By Product Type
8.5 Australia Hair Serum Market
8.5.1 Australia Hair Serum Market, By Nature
8.5.2 Australia Hair Serum Market, By Sales Channel
8.5.3 Australia Hair Serum Market, By Product Type
8.6 Malaysia Hair Serum Market
8.6.1 Malaysia Hair Serum Market, By Nature
8.6.2 Malaysia Hair Serum Market, By Sales Channel
8.6.3 Malaysia Hair Serum Market, By Product Type
8.7 Rest of Asia Pacific Hair Serum Market
8.7.1 Rest of Asia Pacific Hair Serum Market, By Nature
8.7.2 Rest of Asia Pacific Hair Serum Market, By Sales Channel
8.7.3 Rest of Asia Pacific Hair Serum Market, By Product Type
Chapter 9. Company Profiles
9.1 Henkel AG & Company, KGaA
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.6 SWOT Analysis
9.2 Kao Corporation
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 L'Oréal S.A.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Partnerships, Collaborations, and Agreements:
9.3.4.2 Acquisition and Mergers:
9.3.5 SWOT Analysis
9.4 The Procter and Gamble Company
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.6 SWOT Analysis
9.5 Unilever PLC
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.6 SWOT Analysis
9.6 Natura & Co Holding S.A.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.7 Revlon, Inc. (MacAndrews & Forbes)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental Analysis
9.7.4 SWOT Analysis
9.8 HerStyler
9.8.1 Company Overview
9.8.2 SWOT Analysis
9.9 Giovanni Cosmetics, Inc.
9.9.1 Company Overview
9.9.2 SWOT Analysis
9.10. John Paul Mitchell Systems
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Product Launches and Product Expansions:
9.10.3 SWOT Analysis

Companies Mentioned

  • Henkel AG & Company, KGaA
  • HerStyler
  • Kao Corporation
  • L'Oréal S.A.
  • The Procter and Gamble Company
  • Unilever PLC
  • Natura & Co Holding S.A.
  • Giovanni Cosmetics, Inc.
  • John Paul Mitchell Systems
  • Revlon, Inc. (MacAndrews & Forbes)

Methodology

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