Survey of College Marketing Programs, 2021 Edition

Table of Contents

1. THE QUESTIONNAIRE    

2. PARTICIPANTS LIST    

• Characteristics of the Sample 

3. SUMMARY OF MAIN FINDINGS    

• Administrative Control of the Marketing Effort    
• Marketing for undergraduate education    
• Marketing for adult or continuing education or distance learning    
• Marketing for law or medical or other professional school    
• Marketing for all university departments or units    
• Annual marketing budget    
• Changes in spending on various advertising vehicles over the next year    
• Spending on telephone solicitations over the next year    
• Trend in Spending on Facebook over the next year    
• Spending on Instagram over the next year    
• Spending on Snapchat over the next year    
• Trends in Spending on Google over the next year    
• Trends in Spending on video ads on YouTube, Vimeo or other sites over the next year    
• Spending on Google to attract students    
• Spending on Bing/Yahoo to attract students    
• Spending on Tik Tok to attract students    
• Spending on Instagram to attract students    
• Spending on YouTube to attract students    
• Spending on Vimeo to attract students    
• Spending on Twitter to attract students    
• Spending on Pinterest to attract students    
• Spending on fee-based digital advertising    
• Spending on fee-based digital advertising in 2019-2020    
• Spending on fee-based digital advertising in 2020-2021    
• Changes in spending on online advertising over the next two years    
• Overall efforts in online marketing    
• Using public relations firm within the past two years    
• Using advertising agency within the past two years    
• Using a market research firm within the past two years    
• Using a marketing consultancy within the past two years    
• Spending on public relations agencies    
• Spending on advertising agencies    
• Spending on market research firms    
• Spending on marketing consultancies    
• Plans to use various types of agencies within the next two years    
• Plans to use public relations firm within the next two years    
• Plans to use advertising agency within the next two years    
• Plans to use market research firm within the next two years    
• Plans to use marketing consultancy within the next two years    
• Plans to use video creation or video marketing consultant within the next two years    
• Advertising in various mediums in the past year    
• Advertising in any newspaper in the past year    
• Advertising in high school newspapers in the past year    
• Advertising in newspapers of other colleges in the past year    
• Advertising in weekly newspapers in the past year    
• Advertising in daily newspapers in the past year    
• Plans for sponsored campus visits over the next year    
• Advertising on the radio    
• Spending on all forms of radio advertising in the past year    
• Advertising on various mediums within the past two years    
• Advertising on cable television within the past two years    
• Advertising on satellite television within the past two years    
• Advertising on national network television within the past two years    
• Advertising on local network affiliate television within the past two years    
• Spending on television advertising in the past year to attract students    
• Current advertising on billboards to attract students    
• Spending on billboard advertising in the past year to attract students    

List of Tables

Table 1.1.1 Does your department handle marketing for undergraduate education?    
Table 1.1.2 Does your department handle marketing for undergraduate education?  Broken out by private or public status    
Table 1.1.3 Does your department handle marketing for undergraduate education? Broken out by FTE    
Table 1.1.4 Does your department handle marketing for undergraduate education?  Broken out by Carnegie class or type of institution    
Table 1.1.5 Does your department handle marketing for undergraduate education?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 1.2.1 Does your department handle marketing for adult or continuing education or distance learning?    
Table 1.2.2 Does your department handle marketing for adult or continuing education or distance learning?  Broken out by private or public status    
Table 1.2.3 Does your department handle marketing for adult or continuing education or distance learning? Broken out by FTE    
Table 1.2.4 Does your department handle marketing for adult or continuing education or distance learning? Broken out by Carnegie class or type of institution    
Table 1.2.5 Does your department handle marketing for adult or continuing education or distance learning? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 1.3.1 Does your department handle marketing for law or medical or other professional school?    
Table 1.3.2 Does your department handle marketing for law or medical or other professional school?  Broken out by private or public status    
Table 1.3.3 Does your department handle marketing for law or medical or other professional school? Broken out by FTE    
Table 1.3.4 Does your department handle marketing for law or medical or other professional school? Broken out by Carnegie class or type of institution    
Table 1.3.5 Does your department handle marketing for law or medical or other professional school? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 1.4.1 Does your department handle marketing for all departments or units of the university?    
Table 1.4.2 Does your department handle marketing for all departments or units of the university?  Broken out by private or public status    
Table 1.4.3 Does your department handle marketing for all departments or units of the university? Broken out by FTE    
Table 1.4.4 Does your department handle marketing for all departments or units of the university? Broken out by Carnegie class or type of institution    
Table 1.4.5 Does your department handle marketing for all departments or units of the university? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 2.1 If your college has a separate annual marketing budget, how  much is it (in US $)?    
Table 2.2 If your college has a separate annual marketing budget, how  much is it (in US $)?  Broken out by private or public status    
Table 2.3 If your college has a separate annual marketing budget, how  much is it (in US $)? Broken out by FTE    
Table 2.4 If your college has a separate annual marketing budget, how  much is it (in US $)? Broken out by Carnegie class or type of institution    
Table 2.5 If your college has a separate annual marketing budget, how  much is it (in US $)? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3 Will the college spend more, less or about the same on the following advertising vehicles over the next year?    
Table 3.1.1 Approximately how much will the college spend on direct mail over the next year?    
Table 3.1.2 Approximately how much will the college spend on direct mail over the next year?  Broken out by private or public status    
Table 3.1.3 Approximately how much will the college spend on direct mail over the next year? Broken out by FTE    
Table 3.1.4 Approximately how much will the college spend on direct mail over the next year? Broken out by Carnegie class or type of institution    
Table 3.1.5 Approximately how much will the college spend on direct mail over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.2.1 Approximately how much will the college spend on the telephone solicitation over the next year?    
Table 3.2.2 Approximately how much will the college spend on the telephone solicitation over the next year?  Broken out by private or public status    
Table 3.2.3 Approximately how much will the college spend on the telephone solicitation over the next year? Broken out by FTE    
Table 3.2.4 Approximately how much will the college spend on the telephone solicitation over the next year? Broken out by Carnegie class or type of institution    
Table 3.2.5 Approximately how much will the college spend on the telephone solicitation over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.3.1 Approximately how much will the college spend on Facebook over the next year?    
Table 3.3.2 Approximately how much will the college spend on Facebook over the next year?  Broken out by private or public status    
Table 3.3.3 Approximately how much will the college spend on Facebook over the next year? Broken out by FTE    
Table 3.3.4 Approximately how much will the college spend on Facebook over the next year? Broken out by Carnegie class or type of institution    
Table 3.3.5 Approximately how much will the college spend on Facebook over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.4.1 Approximately how much will the college spend on Instagram over the next year?    
Table 3.4.2 Approximately how much will the college spend on Instagram over the next year?  Broken out by private or public status    
Table 3.4.3 Approximately how much will the college spend on Instagram over the next year? Broken out by FTE    
Table 3.4.4 Approximately how much will the college spend on Instagram over the next year? Broken out by Carnegie class or type of institution    
Table 3.4.5 Approximately how much will the college spend on Instagram over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.5.1 Approximately how much will the college spend on Snapchat over the next year?    
Table 3.5.2 Approximately how much will the college spend on Snapchat over the next year?  Broken out by private or public status    
Table 3.5.3 Approximately how much will the college spend on Snapchat over the next year? Broken out by FTE    
Table 3.5.4 Approximately how much will the college spend on Snapchat over the next year? Broken out by Carnegie class or type of institution    
Table 3.5.5 Approximately how much will the college spend on Snapchat over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.6.1 Approximately how much will the college spend on Google over the next year?    
Table 3.6.2 Approximately how much will the college spend on Google over the next year?  Broken out by private or public status    
Table 3.6.3 Approximately how much will the college spend on Google over the next year? Broken out by FTE    
Table 3.6.4 Approximately how much will the college spend on Google over the next year? Broken out by Carnegie class or type of institution    
Table 3.6.5 Approximately how much will the college spend on Google over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.7.1 Approximately how much will the college spend on video ads on YouTube, VImeo or other sites over the next year?    
Table 3.7.2 Approximately how much will the college spend on video ads on YouTube, VImeo or other sites over the next year?  Broken out by private or public status    
Table 3.7.3 Approximately how much will the college spend on video ads on YouTube, VImeo or other sites over the next year? Broken out by FTE    
Table 3.7.4 Approximately how much will the college spend on video ads on YouTube, VImeo or other sites over the next year? Broken out by Carnegie class or type of institution    
Table 3.7.5 Approximately how much will the college spend on video ads on YouTube, VImeo or other sites over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.8.1 Approximately how much will the college spend on print magazine or newspaper ads over the next year?    
Table 3.8.2 Approximately how much will the college spend on print magazine or newspaper ads over the next year?  Broken out by private or public status    
Table 3.8.3 Approximately how much will the college spend on print magazine or newspaper ads over the next year? Broken out by FTE    
Table 3.8.4 Approximately how much will the college spend on print magazine or newspaper ads over the next year? Broken out by Carnegie class or type of institution    
Table 3.8.5 Approximately how much will the college spend on print magazine or newspaper ads over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.9.1 Approximately how much will the college spend on billboards over the next year?    
Table 3.9.2 Approximately how much will the college spend on billboards over the next year?  Broken out by private or public status    
Table 3.9.3 Approximately how much will the college spend on billboards over the next year? Broken out by FTE    
Table 3.9.4 Approximately how much will the college spend on billboards over the next year? Broken out by Carnegie class or type of institution    
Table 3.9.5 Approximately how much will the college spend on billboards over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.10.1 Approximately how much will the college spend on radio advertising over the next year?    
Table 3.10.2 Approximately how much will the college spend on radio advertising over the next year?  Broken out by private or public status    
Table 3.10.3 Approximately how much will the college spend on radio advertising over the next year? Broken out by FTE    
Table 3.10.4 Approximately how much will the college spend on radio advertising over the next year? Broken out by Carnegie class or type of institution    
Table 3.10.5 Approximately how much will the college spend on radio advertising over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.11.1 Approximately how much will the college spend on payments to search engines for higher placement over the next year?    
Table 3.11.2 Approximately how much will the college spend on payments to search engines for higher placement over the next year?  Broken out by private or public status    
Table 3.11.3 Approximately how much will the college spend on payments to search engines for higher placement over the next year? Broken out by FTE    
Table 3.11.4 Approximately how much will the college spend on payments to search engines for higher placement over the next year? Broken out by Carnegie class or type of institution    
Table 3.11.5 Approximately how much will the college spend on payments to search engines for higher placement over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.12.1 Approximately how much will the college spend on podcasts or webcasts over the next year?    
Table 3.12.2 Approximately how much will the college spend on podcasts or webcasts over the next year?  Broken out by private or public status    
Table 3.12.3 Approximately how much will the college spend on podcasts or webcasts over the next year? Broken out by FTE    
Table 3.12.4 Approximately how much will the college spend on podcasts or webcasts over the next year? Broken out by Carnegie class or type of institution    
Table 3.12.5 Approximately how much will the college spend on podcasts or webcasts over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 3.13.1 Approximately how much will the college spend on visits by recruiters to high schools over the next year?    
Table 3.13.2 Approximately how much will the college spend on visits by recruiters to high schools over the next year?  Broken out by private or public status    
Table 3.13.3 Approximately how much will the college spend on visits by recruiters to high schools over the next year? Broken out by FTE    
Table 3.13.4 Approximately how much will the college spend on visits by recruiters to high schools over the next year? Broken out by Carnegie class or type of institution    
Table 3.13.5 Approximately how much will the college spend on visits by recruiters to high schools over the next year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Over the past several years, what has the college done to make its website more appealing to potential students? How have you altered the site to make it a more effective marketing tool or how will you do this in the future? Broken out by Carnegie class or type of institution    
What main adjustments has the college make to its marketing efforts during the coronavirus pandemic? Broken out by Carnegie class or type of institution    
Table 4 How much did the college spend (in US $) for the purpose of attracting students on each of the following advertising venues in the past year:    
Table 4.1.1 How much did the college spend (in US $) to attract students on Snapchat?    
Table 4.1.2 How much did the college spend (in US $) to attract students on Snapchat?  Broken out by private or public status    
Table 4.1.3 How much did the college spend (in US $) to attract students on Snapchat? Broken out by FTE    
Table 4.1.4 How much did the college spend (in US $) to attract students on Snapchat? Broken out by Carnegie class or type of institution    
Table 4.1.5 How much did the college spend (in US $) to attract students on Snapchat? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 4.2.1 How much did the college spend (in US $) to attract students on Facebook?    
Table 4.2.2 How much did the college spend (in US $) to attract students on Facebook?  Broken out by private or public status    
Table 4.2.3 How much did the college spend (in US $) to attract students on Facebook? Broken out by FTE    
Table 4.2.4 How much did the college spend (in US $) to attract students on Facebook? Broken out by Carnegie class or type of institution    
Table 4.2.5 How much did the college spend (in US $) to attract students on Facebook? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 4.3.1 How much did the college spend (in US $) to attract students on Google?    
Table 4.3.2 How much did the college spend (in US $) to attract students on Google?  Broken out by private or public status    
Table 4.3.3 How much did the college spend (in US $) to attract students on Google? Broken out by FTE    
Table 4.3.4 How much did the college spend (in US $) to attract students on Google? Broken out by Carnegie class or type of institution    
Table 4.3.5 How much did the college spend (in US $) to attract students on Google? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 4.4.1 How much did the college spend (in US $) to attract students on Bing/Yahoo?    
Table 4.4.2 How much did the college spend (in US $) to attract students on Bing/Yahoo?  Broken out by private or public status    
Table 4.4.3 How much did the college spend (in US $) to attract students on Bing/Yahoo? Broken out by FTE    
Table 4.4.4 How much did the college spend (in US $) to attract students on Bing/Yahoo? Broken out by Carnegie class or type of institution    
Table 4.4.5 How much did the college spend (in US $) to attract students on Bing/Yahoo? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 4.5.1 How much did the college spend (in US $) to attract students on Tik Tok?    
Table 4.6.1 How much did the college spend (in US $) to attract students on Instagram?    
Table 4.6.2 How much did the college spend (in US $) to attract students on Instagram?  Broken out by private or public status    
Table 4.6.3 How much did the college spend (in US $) to attract students on Instagram? Broken out by FTE    
Table 4.6.4 How much did the college spend (in US $) to attract students on Instagram? Broken out by Carnegie class or type of institution    
Table 4.6.5 How much did the college spend (in US $) to attract students on Instagram? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 4.7.1 How much did the college spend (in US $) to attract students on YouTube?    
Table 4.7.2 How much did the college spend (in US $) to attract students on YouTube?  Broken out by private or public status    
Table 4.7.3 How much did the college spend (in US $) to attract students on YouTube? Broken out by FTE    
Table 4.7.4 How much did the college spend (in US $) to attract students on YouTube? Broken out by Carnegie class or type of institution    
Table 4.7.5 How much did the college spend (in US $) to attract students on YouTube? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 4.8.1 How much did the college spend (in US $) to attract students on VImeo and other video sites other than YouTube?    
Table 4.9.1 How much did the college spend (in US $) to attract students on Twitter?    
Table 4.9.2 How much did the college spend (in US $) to attract students on Twitter?  Broken out by private or public status    
Table 4.9.3 How much did the college spend (in US $) to attract students on Twitter? Broken out by FTE    
Table 4.9.4 How much did the college spend (in US $) to attract students on Twitter? Broken out by Carnegie class or type of institution    
Table 4.9.5 How much did the college spend (in US $) to attract students on Twitter? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 4.10.1 How much did the college spend (in US $) to attract students on Pinterest?    
Table 4.10.2 How much did the college spend (in US $) to attract students on Pinterest?  Broken out by private or public status    
Table 4.10.3 How much did the college spend (in US $) to attract students on Pinterest? Broken out by FTE    
Table 4.10.4 How much did the college spend (in US $) to attract students on Pinterest? Broken out by Carnegie class or type of institution    
Table 4.10.5 How much did the college spend (in US $) to attract students on Pinterest? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 5 How much did (will) the college spend (in US $) on all forms of fee-based digital advertising each of the following years:    
Table 5.1.1 How much did (will) the college spend (in US $) on all forms of fee-based digital advertising in 2019-20 academic year?    
Table 5.1.2 How much did (will) the college spend (in US $) on all forms of fee-based digital advertising in 2019-20 academic year?  Broken out by private or public status    
Table 5.1.3 How much did (will) the college spend (in US $) on all forms of fee-based digital advertising in 2019-20 academic year? Broken out by FTE    
Table 5.1.4 How much did (will) the college spend (in US $) on all forms of fee-based digital advertising in 2019-20 academic year? Broken out by Carnegie class or type of institution    
Table 5.1.5 How much did (will) the college spend (in US $) on all forms of fee-based digital advertising in 2019-20 academic year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 5.2.1 How much did (will) the college spend (in US $) on all forms of fee-based digital advertising in 2020-21 academic year?    
Table 5.2.2 How much did (will) the college spend (in US $) on all forms of fee-based digital advertising in 2020-21 academic year?  Broken out by private or public status    
Table 5.2.3 How much did (will) the college spend (in US $) on all forms of fee-based digital advertising in 2020-21 academic year? Broken out by FTE    
Table 5.2.4 How much did (will) the college spend (in US $) on all forms of fee-based digital advertising in 2020-21 academic year? Broken out by Carnegie class or type of institution    
Table 5.2.5 How much did (will) the college spend (in US $) on all forms of fee-based digital advertising in 2020-21 academic year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 6.1 Over the next two years the college's spending on all forms of online advertising (as defined in the previous question) will likely?    
Table 6.2 Over the next two years the college's spending on all forms of online advertising (as defined in the previous question) will likely?  Broken out by private or public status    
Table 6.3 Over the next two years the college's spending on all forms of online advertising (as defined in the previous question) will likely? Broken out by FTE    
Table 6.4 Over the next two years the college's spending on all forms of online advertising (as defined in the previous question) will likely? Broken out by Carnegie class or type of institution    
Table 6.5 Over the next two years the college's spending on all forms of online advertising (as defined in the previous question) will likely? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Generally discuss the college's efforts in online marketing, especially pointing out new and exciting areas. Broken out by Carnegie class or type of institution    
Table 7 Has the college used any of the following within the past two years for projects related to student recruitment or retention?    
Table 7.1.1 Has the college used a public relations firm within the past two years for projects related to student recruitment or retention?    
Table 7.1.2 Has the college used a public relations firm within the past two years for projects related to student recruitment or retention?  Broken out by private or public status    
Table 7.1.3 Has the college used a public relations firm within the past two years for projects related to student recruitment or retention? Broken out by FTE    
Table 7.1.4 Has the college used a public relations firm within the past two years for projects related to student recruitment or retention? Broken out by Carnegie class or type of institution    
Table 7.1.5 Has the college used a public relations firm within the past two years for projects related to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 7.2.1 Has the college used an advertising agency within the past two years for projects related to student recruitment or retention?    
Table 7.2.2 Has the college used an advertising agency within the past two years for projects related to student recruitment or retention?  Broken out by private or public status    
Table 7.2.3 Has the college used an advertising agency within the past two years for projects related to student recruitment or retention? Broken out by FTE    
Table 7.2.4 Has the college used an advertising agency within the past two years for projects related to student recruitment or retention? Broken out by Carnegie class or type of institution    
Table 7.2.5 Has the college used an advertising agency within the past two years for projects related to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 7.3.1 Has the college used a market research firm within the past two years for projects related to student recruitment or retention?    
Table 7.3.2 Has the college used a market research firm within the past two years for projects related to student recruitment or retention?  Broken out by private or public status    
Table 7.3.3 Has the college used a market research firm within the past two years for projects related to student recruitment or retention? Broken out by FTE    
Table 7.3.4 Has the college used a market research firm within the past two years for projects related to student recruitment or retention? Broken out by Carnegie class or type of institution    
Table 7.3.5 Has the college used a market research firm within the past two years for projects related to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 7.4.1 Has the college used a marketing consultantcy within the past two years for projects related to student recruitment or retention?    
Table 7.4.2 Has the college used a marketing consultantcy within the past two years for projects related to student recruitment or retention?  Broken out by private or public status    
Table 7.4.3 Has the college used a marketing consultantcy within the past two years for projects related to student recruitment or retention? Broken out by FTE    
Table 7.4.4 Has the college used a marketing consultantcy within the past two years for projects related to student recruitment or retention? Broken out by Carnegie class or type of institution    
Table 7.4.5 Has the college used marketing a consultantcy within the past two years for projects related to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 8 How much has the college spent (in US $) on the following types of outside agencies within the past  two years for projects relating to student recruitment or retention?    
Table 8.1.1 How much has the college spent (in US $) on public relations agencies within the past  two years for projects relating to student recruitment or retention?    
Table 8.2.1 How much has the college spent (in US $) on advertising agencies within the past two years for projects relating to student recruitment or retention?    
Table 8.2.2 How much has the college spent (in US $) on advertising agencies within the past two years for projects relating to student recruitment or retention?  Broken out by private or public status    
Table 8.2.3 How much has the college spent (in US $) on advertising agencies within the past two years for projects relating to student recruitment or retention? Broken out by FTE    
Table 8.2.4 How much has the college spent (in US $) on advertising agencies within the past two years for projects relating to student recruitment or retention? Broken out by Carnegie class or type of institution    
Table 8.2.5 How much has the college spent (in US $) on advertising agencies within the past two years for projects relating to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 8.3.1 How much has the college spent (in US $) on market research firms within the past two years for projects relating to student recruitment or retention?    
Table 8.3.2 How much has the college spent (in US $) on market research firms within the past two years for projects relating to student recruitment or retention?  Broken out by private or public status    
Table 8.3.3 How much has the college spent (in US $) on market research firms within the past two years for projects relating to student recruitment or retention? Broken out by FTE    
Table 8.3.4 How much has the college spent (in US $) on market research firms within the past two years for projects relating to student recruitment or retention? Broken out by Carnegie class or type of institution    
Table 8.3.5 How much has the college spent (in US $) on market research firms within the past  two years for projects relating to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 8.4.1 How much has the college spent (in US $) on marketing consultancies within the past two years for projects relating to student recruitment or retention?    
Table 8.4.2 How much has the college spent (in US $) on marketing consultancies within the past two years for projects relating to student recruitment or retention?  Broken out by private or public status    
Table 8.4.3 How much has the college spent (in US $) on marketing consultancies within the past two years for projects relating to student recruitment or retention? Broken out by FTE    
Table 8.4.4 How much has the college spent (in US $) on marketing consultancies within the past two years for projects relating to student recruitment or retention? Broken out by Carnegie class or type of institution    
Table 8.4.5 How much has the college spent (in US $) on marketing consultancies within the past two years for projects relating to student recruitment or retention? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 9 Does the college plan to use any of the following types of agencies within the next two years for purposes related to student recruitment or retention? (Check all that apply)    
Table 9.1.1 Does the college plan to use public relations firm within the next two years for purposes related to student recruitment or retention?    
Table 9.1.2 Does the college plan to use public relations firm within the next two years for purposes related to student recruitment or retention?  Broken out by private or public status    
Table 9.1.3 Does the college plan to use public relations firm within the next two years for purposes related to student recruitment or retention? Broken out by FTE    
Table 9.1.4 Does the college plan to use public relations firm within the next two years for purposes related to student recruitment or retention?  Broken out by Carnegie class or type of institution    
Table 9.1.5 Does the college plan to use public relations firm within the next two years for purposes related to student recruitment or retention?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 9.2.1 Does the college plan to use advertising agency within the next two years for purposes related to student recruitment or retention?    
Table 9.2.2 Does the college plan to use advertising agency within the next two years for purposes related to student recruitment or retention?  Broken out by private or public status    
Table 9.2.3 Does the college plan to use advertising agency within the next two years for purposes related to student recruitment or retention? Broken out by FTE    
Table 9.2.4 Does the college plan to use advertising agency within the next two years for purposes related to student recruitment or retention?  Broken out by Carnegie class or type of institution    
Table 9.2.5 Does the college plan to use advertising agency within the next two years for purposes related to student recruitment or retention?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 9.3.1 Does the college plan to use market research firm within the next two years for purposes related to student recruitment or retention?    
Table 9.3.2 Does the college plan to use market research firm within the next two years for purposes related to student recruitment or retention?  Broken out by private or public status    
Table 9.3.3 Does the college plan to use market research firm within the next two years for purposes related to student recruitment or retention? Broken out by FTE    
Table 9.3.4 Does the college plan to use market research firm within the next two years for purposes related to student recruitment or retention?  Broken out by Carnegie class or type of institution    
Table 9.3.5 Does the college plan to use market research firm within the next two years for purposes related to student recruitment or retention?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 9.4.1 Does the college plan to use a marketing consultancy within the next two years for purposes related to student recruitment or retention?    
Table 9.4.2 Does the college plan to use a marketing consultancy within the next two years for purposes related to student recruitment or retention?  Broken out by private or public status    
Table 9.4.3 Does the college plan to use a marketing consultancy within the next two years for purposes related to student recruitment or retention? Broken out by FTE    
Table 9.4.4 Does the college plan to use a marketing consultancy within the next two years for purposes related to student recruitment or retention?  Broken out by Carnegie class or type of institution    
Table 9.4.5 Does the college plan to use a marketing consultancy within the next two years for purposes related to student recruitment or retention?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 9.5.1 Does the college plan to use a video creation or marketing consultant within the next two years for purposes related to student recruitment or retention?    
Table 9.5.2 Does the college plan to use a video creation or marketing consultant within the next two years for purposes related to student recruitment or retention?  Broken out by private or public status    
Table 9.5.3 Does the college plan to use a video creation or marketing consultant within the next two years for purposes related to student recruitment or retention? Broken out by FTE    
Table 9.5.4 Does the college plan to use a video creation or marketing consultant within the next two years for purposes related to student recruitment or retention?  Broken out by Carnegie class or type of institution    
Table 9.5.5 Does the college plan to use a video creation or marketing consultant within the next two years for purposes related to student recruitment or retention?  Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 10 Has the college advertised in any of the following in the past year?    
Table 10.1.1 Has the college advertised in many newspapers in the past year?    
Table 10.1.2 Has the college advertised in many newspapers in the past year?  Broken out by private or public status    
Table 10.1.3 Has the college advertised in many newspapers in the past year? Broken out by FTE    
Table 10.1.4 Has the college advertised in many newspapers in the past year? Broken out by Carnegie class or type of institution    
Table 10.1.5 Has the college advertised in many newspapers in the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 10.2.1 Has the college advertised in high school newspapers in the past year?    
Table 10.2.2 Has the college advertised in high school newspapers in the past year?  Broken out by private or public status    
Table 10.2.3 Has the college advertised in high school newspapers in the past year? Broken out by FTE    
Table 10.2.4 Has the college advertised in high school newspapers in the past year? Broken out by Carnegie class or type of institution    
Table 10.2.5 Has the college advertised in high school newspapers in the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 10.3.1 Has the college advertised in newspapers of other colleges in the past year?    
Table 10.3.2 Has the college advertised in newspapers of other colleges in the past year?  Broken out by private or public status    
Table 10.3.3 Has the college advertised in newspapers of other colleges in the past year? Broken out by FTE    
Table 10.3.4 Has the college advertised in newspapers of other colleges in the past year? Broken out by Carnegie class or type of institution    
Table 10.3.5 Has the college advertised in newspapers of other colleges in the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 10.4.1 Has the college advertised in weekly newspapers in the past year?    
Table 10.4.2 Has the college advertised in weekly newspapers in the past year?  Broken out by private or public status    
Table 10.4.3 Has the college advertised in weekly newspapers in the past year? Broken out by FTE    
Table 10.4.4 Has the college advertised in weekly newspapers in the past year? Broken out by Carnegie class or type of institution    
Table 10.4.5 Has the college advertised in weekly newspapers in the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 10.5.1 Has the college advertised in daily newspapers in the past year?    
Table 10.5.2 Has the college advertised in daily newspapers in the past year?  Broken out by private or public status    
Table 10.5.3 Has the college advertised in daily newspapers in the past year? Broken out by FTE    
Table 10.5.4 Has the college advertised in daily newspapers in the past year? Broken out by Carnegie class or type of institution    
Table 10.5.5 Has the college advertised in daily newspapers in the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
In light of the COVID-19 pandemic what are the college's plans for sponsored campus visits over the next year?  Have they been altered to enhance their safety and efficacy? If so, how? Broken out by Carnegie class or type of institution    
Table 11.1 Does the college currently advertise on the radio?    
Table 11.2 Does the college currently advertise on the radio?  Broken out by private or public status    
Table 11.3 Does the college currently advertise on the radio? Broken out by FTE    
Table 11.4 Does the college currently advertise on the radio? Broken out by Carnegie class or type of institution    
Table 11.5 Does the college currently advertise on the radio? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 12.1 How much did the college spend (in US $) on all forms of radio advertising designed to attract new students in the past year?    
Table 12.2 How much did the college spend (in US $) on all forms of radio advertising designed to attract new students in the past year?  Broken out by private or public status    
Table 12.3 How much did the college spend (in US $) on all forms of radio advertising designed to attract new students in the past year? Broken out by FTE    
Table 12.4 How much did the college spend (in US $) on all forms of radio advertising designed to attract new students in the past year? Broken out by Carnegie class or type of institution    
Table 12.5 How much did the college spend (in US $) on all forms of radio advertising designed to attract new students in the past year? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 13 Has the college advertised on any of the following within the past two years:    
Table 13.1.1 Has the college advertised on cable television within the past two years?    
Table 13.1.2 Has the college advertised on cable television within the past two years?  Broken out by private or public status    
Table 13.1.3 Has the college advertised on cable television within the past two years? Broken out by FTE    
Table 13.1.4 Has the college advertised on cable television within the past two years? Broken out by Carnegie class or type of institution    
Table 13.1.5 Has the college advertised on cable television within the past two years? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 13.2.1 Has the college advertised on satellite television within the past two years?    
Table 13.2.2 Has the college advertised on satellite television within the past two years?  Broken out by private or public status    
Table 13.2.3 Has the college advertised on satellite television within the past two years? Broken out by FTE    
Table 13.2.4 Has the college advertised on satellite television within the past two years? Broken out by Carnegie class or type of institution    
Table 13.2.5 Has the college advertised on satellite television within the past two years? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 13.3.1 Has the college advertised on national network television within the past two years?    
Table 13.3.2 Has the college advertised on national network television within the past two years?  Broken out by private or public status    
Table 13.3.3 Has the college advertised on national network television within the past two years? Broken out by FTE    
Table 13.3.4 Has the college advertised on national network television within the past two years? Broken out by Carnegie class or type of institution    
Table 13.3.5 Has the college advertised on national network television within the past two years? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 13.4.1 Has the college advertised on local network affiliate television within the past two years?    
Table 13.4.2 Has the college advertised on local network affiliate television within the past two years?  Broken out by private or public status    
Table 13.4.3 Has the college advertised on local network affiliate television within the past two years? Broken out by FTE    
Table 13.4.4 Has the college advertised on local network affiliate television within the past two years? Broken out by Carnegie class or type of institution    
Table 13.4.5 Has the college advertised on local network affiliate television within the past two years? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 14.1 How much did the college spend (in US $) on all forms of television advertising in the past year to attract new students?    
Table 14.2 How much did the college spend (in US $) on all forms of television advertising in the past year to attract new students?  Broken out by private or public status    
Table 14.3 How much did the college spend (in US $) on all forms of television advertising in the past year to attract new students? Broken out by FTE    
Table 14.4 How much did the college spend (in US $) on all forms of television advertising in the past year to attract new students? Broken out by Carnegie class or type of institution    
Table 14.5 How much did the college spend (in US $) on all forms of television advertising in the past year to attract new students? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 15.1 Does the college currently advertise on billboards for the purpose of attracting students?    
Table 15.2 Does the college currently advertise on billboards for the purpose of attracting students?  Broken out by private or public status    
Table 15.3 Does the college currently advertise on billboards for the purpose of attracting students? Broken out by FTE    
Table 15.4 Does the college currently advertise on billboards for the purpose of attracting students? Broken out by Carnegie class or type of institution    
Table 15.5 Does the college currently advertise on billboards for the purpose of attracting students? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    
Table 16.1 How  much did the college spend (in US $) in the past year on advertising on billboards for the purpose of attracting students?    
Table 16.2 How  much did the college spend (in US $) in the past year on advertising on billboards for the purpose of attracting students?  Broken out by private or public status    
Table 16.3 How  much did the college spend (in US $) in the past year on advertising on billboards for the purpose of attracting students? Broken out by FTE    
Table 16.4 How  much did the college spend (in US $) in the past year on advertising on billboards for the purpose of attracting students? Broken out by Carnegie class or type of institution    
Table 16.5 How  much did the college spend (in US $) in the past year on advertising on billboards for the purpose of attracting students? Broken out by about what percentage of the students enrolled in the college lived within 75 miles of the campus before attending the college?    

Samples

Sources / Contributors

• Alamance Community College
• Borough of Manhattan Community College
• Case Western Reserve University
• Coahoma Community College
• College of DuPage
• Concordia University Chicago
• Eastern Iowa Community Colleges
• Georgia Gwinnett College
• Grossmont College
• Guilford College
• Henry Ford College
• Kentucky  Community and Technical College System
• Laboure College
• Luzerne County Community College
• Morehead State University
• Mount Carmel College of Nursing
• Notre Dame
• Rowan College at Burlington County
• Siena Heights University
• South Dakota State University
• Springfield College
• St. John's University
• SUNY Oswego
• Terra State Community College
• University of Utah

Methodology