The global market for Men`s Grooming Products was valued at US$68.2 Billion in 2024 and is projected to reach US$91.8 Billion by 2030, growing at a CAGR of 5.1% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
In addition to the expanding product offerings, the distribution channels for men's grooming products have also evolved. Online retail has emerged as a major platform for purchasing grooming products, offering convenience and a wider variety of choices. E-commerce giants like Amazon and dedicated grooming websites provide detailed product descriptions, reviews, and personalized recommendations, enhancing the shopping experience for male consumers. Brick-and-mortar stores, including specialty shops and high-end department stores, also play a crucial role by providing an opportunity for consumers to physically interact with products before making a purchase. Moreover, subscription services and direct-to-consumer brands have gained popularity, offering curated grooming boxes and fostering brand loyalty through personalized experiences. These developments in the retail landscape have made men's grooming products more accessible, contributing to the market's rapid growth. Additionally, pop-up stores and experiential marketing events are becoming popular strategies for brands to engage with consumers directly and offer them hands-on experiences with their products.
The men's grooming products market has undergone a significant transformation over the past decade, evolving from a niche segment to a mainstream industry driven by changing social norms and increasing consumer awareness about personal care. Traditionally, grooming products for men were limited to basic necessities such as shaving creams, razors, and deodorants. However, the modern male consumer is more conscious of his appearance and personal hygiene, leading to a surge in demand for a diverse range of grooming products including skincare, haircare, fragrances, and beard care. This shift is largely influenced by the growing trend of self-care and wellness, as well as the influence of social media and celebrity endorsements, which have made male grooming more acceptable and desirable. The industry has responded by introducing innovative products tailored to men's unique needs, such as anti-aging creams, moisturizers, hair styling gels, and specialized beard grooming kits. Brands have also started to focus on natural and organic ingredients, catering to the growing demand for clean beauty products.
Men's Grooming Products - Key Trends and Drivers
The growth in the men's grooming products market is driven by several factors. Firstly, the increasing disposable income and spending power of men, particularly in developing economies, have led to greater investment in personal grooming. As economies grow and middle-class populations expand, men are more willing to spend on high-quality grooming products that enhance their appearance and confidence. Secondly, the rise of metrosexual culture, where men pay meticulous attention to their appearance, has propelled demand for high-quality grooming products. This cultural shift has been supported by media representation and the growing acceptance of male grooming as a norm. Thirdly, technological advancements in product formulations and packaging have enhanced the efficacy and appeal of grooming products, attracting a broader consumer base. Innovative ingredients and sophisticated packaging solutions make products more attractive and effective, driving consumer interest. Additionally, there is a growing awareness of the importance of skincare and personal hygiene among men, further driving the adoption of grooming products. Health-conscious consumers are increasingly seeking products that not only improve their appearance but also promote skin health. Social media influencers and celebrities continue to play a pivotal role in shaping grooming trends and consumer preferences. Furthermore, the expansion of men's grooming sections in retail stores and introduction of gender-neutral products have expanded the market's reach. Retailers are dedicating more shelf space to men's grooming products, and the rise of gender-neutral brands caters to a wider audience. Lastly, the increasing prevalence of male-specific health and wellness issues, such as hair loss and skin problems, has spurred innovation in targeted grooming solutions, ensuring sustained market growth and diversification. Companies are investing in research and development to create products that address specific concerns, such as anti-aging, hair growth, and sensitive skin, thereby meeting the evolving needs of male consumers.In addition to the expanding product offerings, the distribution channels for men's grooming products have also evolved. Online retail has emerged as a major platform for purchasing grooming products, offering convenience and a wider variety of choices. E-commerce giants like Amazon and dedicated grooming websites provide detailed product descriptions, reviews, and personalized recommendations, enhancing the shopping experience for male consumers. Brick-and-mortar stores, including specialty shops and high-end department stores, also play a crucial role by providing an opportunity for consumers to physically interact with products before making a purchase. Moreover, subscription services and direct-to-consumer brands have gained popularity, offering curated grooming boxes and fostering brand loyalty through personalized experiences. These developments in the retail landscape have made men's grooming products more accessible, contributing to the market's rapid growth. Additionally, pop-up stores and experiential marketing events are becoming popular strategies for brands to engage with consumers directly and offer them hands-on experiences with their products.
The men's grooming products market has undergone a significant transformation over the past decade, evolving from a niche segment to a mainstream industry driven by changing social norms and increasing consumer awareness about personal care. Traditionally, grooming products for men were limited to basic necessities such as shaving creams, razors, and deodorants. However, the modern male consumer is more conscious of his appearance and personal hygiene, leading to a surge in demand for a diverse range of grooming products including skincare, haircare, fragrances, and beard care. This shift is largely influenced by the growing trend of self-care and wellness, as well as the influence of social media and celebrity endorsements, which have made male grooming more acceptable and desirable. The industry has responded by introducing innovative products tailored to men's unique needs, such as anti-aging creams, moisturizers, hair styling gels, and specialized beard grooming kits. Brands have also started to focus on natural and organic ingredients, catering to the growing demand for clean beauty products.
Report Scope
The report analyzes the Men's Grooming Products market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below.Segments
Type (Shave Care, Fragrances, Hair Care, Skin Care, Other Types); Distribution Channel (Supermarkets & Hypermarkets, Salon, eCommerce, Drug Store, Other Distribution Channel).Geographic Regions/Countries
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.Key Insights:
- Market Growth: Understand the significant growth trajectory of the Shave Care Products segment, which is expected to reach US$41.1 Billion by 2030 with a CAGR of a 5.6%. The Fragrances segment is also set to grow at 5.1% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $17.8 Billion in 2024, and China, forecasted to grow at an impressive 7.8% CAGR to reach $20.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Men`s Grooming Products Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Men`s Grooming Products Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Men`s Grooming Products Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Avon Products, Inc., Beiersdorf AG, Coty, Inc., Kao Chemicals Europe. S.L., L'occitane International SA and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 156 companies featured in this Men`s Grooming Products market report include:
- Avon Products, Inc.
- Beiersdorf AG
- Coty, Inc.
- Kao Chemicals Europe. S.L.
- L'occitane International SA
- L'Oreal SA
- LVMH Moet Hennessy - Louis Vuitton
- Mary Kay, Inc.
- Panasonic India Pvt., Ltd.
- Procter & Gamble Company, The
- Revlon, Inc.
- Sally Beauty Supply LLC
- Shiseido Co., Ltd.
- The Estee Lauder Companies, Inc.
- Unilever PLC
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISCANADAITALYSPAINRUSSIAREST OF EUROPESOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Avon Products, Inc.
- Beiersdorf AG
- Coty, Inc.
- Kao Chemicals Europe. S.L.
- L'occitane International SA
- L'Oreal SA
- LVMH Moet Hennessy - Louis Vuitton
- Mary Kay, Inc.
- Panasonic India Pvt., Ltd.
- Procter & Gamble Company, The
- Revlon, Inc.
- Sally Beauty Supply LLC
- Shiseido Co., Ltd.
- The Estee Lauder Companies, Inc.
- Unilever PLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 431 |
| Published | February 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 68.2 Billion |
| Forecasted Market Value ( USD | $ 91.8 Billion |
| Compound Annual Growth Rate | 5.1% |
| Regions Covered | Global |
