The global market for Account-based Marketing was estimated at US$1.4 Billion in 2023 and is projected to reach US$3.1 Billion by 2030, growing at a CAGR of 12.2% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
ABM is particularly vital for B2B companies that deal with long sales cycles, multiple decision-makers, and large accounts with significant revenue potential. The shift toward ABM is driven by the need for businesses to focus on quality over quantity, aiming to establish deeper relationships with a smaller group of high-value customers rather than spreading efforts thin across a wider audience. In an era where personalization is key to cutting through the noise, ABM has emerged as a powerful tool to create impactful connections with top-tier clients.
Marketing automation platforms, such as HubSpot, Marketo, and Pardot, also play a pivotal role in ABM by streamlining campaign execution, delivering personalized content to specific accounts, and tracking engagement in real time. The integration of customer relationship management (CRM) systems with ABM platforms allows for seamless coordination between sales and marketing teams, ensuring that both departments are aligned and working toward the same goals.
Additionally, advancements in AI and machine learning are helping marketers deliver more relevant and timely messaging to key decision-makers within target accounts, while technologies like programmatic advertising allow for hyper-targeted ads to reach the right people at the right time. These technological innovations are revolutionizing the way businesses approach ABM, making it more efficient, scalable, and impactful.
This alignment ensures that messaging is consistent and tailored to each account's needs, improving the likelihood of closing deals with high-value clients. Furthermore, businesses are increasingly adopting ABM to target key decision-makers within an organization, recognizing that large accounts often involve multiple stakeholders. This targeted approach allows companies to craft messaging and content that resonates with different personas within the account, ensuring that all decision-makers are engaged. As businesses become more focused on delivering personalized customer experiences, ABM is being integrated into broader marketing strategies to nurture deeper, more meaningful relationships with top-tier accounts, thus maximizing lifetime customer value.
Tools like predictive analytics, AI-driven insights, and marketing automation platforms enable businesses to target accounts with precision, deliver personalized content, and track campaign effectiveness in real time. The integration of these technologies makes ABM more scalable and accessible, even for companies with limited resources. Moreover, as competition increases in the B2B space, companies are seeking ways to stand out and forge deeper connections with their key clients, and ABM provides a strategic approach to achieving this goal. Another significant driver is the growing emphasis on sales and marketing alignment.
ABM encourages close collaboration between these two departments, ensuring that marketing efforts directly support sales objectives and lead to more effective, streamlined processes. As organizations continue to see the benefits of this alignment in terms of deal closures and customer retention, the demand for ABM solutions is expected to rise. Lastly, the shift toward account-based strategies is being fueled by the need for measurable results. ABM offers businesses a clear framework to track the impact of their efforts, from initial engagement to deal closure, making it a highly appealing option for companies looking to optimize their marketing investments.
Global Account-based Marketing Market - Key Trends and Drivers Summarized
What Is Account-Based Marketing and Why Is It So Important?
Account-Based Marketing (ABM) is a highly strategic approach to business marketing, where companies focus their marketing resources on targeting specific high-value accounts, rather than casting a wide net to attract a broad range of prospects. Unlike traditional marketing methods, ABM personalizes campaigns to individual accounts or a small set of targeted clients, tailoring content and messaging to address the specific needs, pain points, and business goals of those companies. This level of customization and precision allows for more meaningful interactions, higher engagement rates, and ultimately a greater return on investment (ROI).ABM is particularly vital for B2B companies that deal with long sales cycles, multiple decision-makers, and large accounts with significant revenue potential. The shift toward ABM is driven by the need for businesses to focus on quality over quantity, aiming to establish deeper relationships with a smaller group of high-value customers rather than spreading efforts thin across a wider audience. In an era where personalization is key to cutting through the noise, ABM has emerged as a powerful tool to create impactful connections with top-tier clients.
How Is Technology Shaping the Evolution of Account-Based Marketing?
The advancement of digital technologies, data analytics, and marketing automation tools has greatly enhanced the effectiveness of Account-Based Marketing, allowing companies to implement highly personalized and scalable campaigns. One of the most transformative technologies driving ABM is predictive analytics, which helps marketers identify and prioritize accounts that are most likely to convert based on past behaviors, buying patterns, and intent data. This enables companies to focus their resources on the most promising prospects.Marketing automation platforms, such as HubSpot, Marketo, and Pardot, also play a pivotal role in ABM by streamlining campaign execution, delivering personalized content to specific accounts, and tracking engagement in real time. The integration of customer relationship management (CRM) systems with ABM platforms allows for seamless coordination between sales and marketing teams, ensuring that both departments are aligned and working toward the same goals.
Additionally, advancements in AI and machine learning are helping marketers deliver more relevant and timely messaging to key decision-makers within target accounts, while technologies like programmatic advertising allow for hyper-targeted ads to reach the right people at the right time. These technological innovations are revolutionizing the way businesses approach ABM, making it more efficient, scalable, and impactful.
How Are Businesses Adapting Their Marketing Strategies to Account-Based Marketing?
The adoption of Account-Based Marketing is transforming the way businesses approach their marketing strategies, as companies are shifting from broad-based lead generation tactics to more focused, account-centric strategies. One of the key changes is the close alignment between marketing and sales teams, as ABM requires both departments to work collaboratively toward shared objectives. Unlike traditional marketing approaches, where marketing teams are responsible for generating leads and passing them off to sales, ABM fosters a more integrated approach, where both teams co-create strategies, share insights, and collaborate throughout the sales cycle.This alignment ensures that messaging is consistent and tailored to each account's needs, improving the likelihood of closing deals with high-value clients. Furthermore, businesses are increasingly adopting ABM to target key decision-makers within an organization, recognizing that large accounts often involve multiple stakeholders. This targeted approach allows companies to craft messaging and content that resonates with different personas within the account, ensuring that all decision-makers are engaged. As businesses become more focused on delivering personalized customer experiences, ABM is being integrated into broader marketing strategies to nurture deeper, more meaningful relationships with top-tier accounts, thus maximizing lifetime customer value.
What Are the Key Growth Drivers in the Account-Based Marketing Market?
The growth in the Account-Based Marketing market is driven by several factors, including the increasing demand for personalized marketing, technological advancements, and the need for better alignment between sales and marketing. As companies shift away from mass-marketing tactics, the focus on personalized, data-driven marketing strategies is becoming more pronounced. ABM fits perfectly into this trend by allowing businesses to deliver highly tailored campaigns to their most valuable accounts, improving engagement rates and overall ROI. Technological advancements are also a key driver of ABM's growth.Tools like predictive analytics, AI-driven insights, and marketing automation platforms enable businesses to target accounts with precision, deliver personalized content, and track campaign effectiveness in real time. The integration of these technologies makes ABM more scalable and accessible, even for companies with limited resources. Moreover, as competition increases in the B2B space, companies are seeking ways to stand out and forge deeper connections with their key clients, and ABM provides a strategic approach to achieving this goal. Another significant driver is the growing emphasis on sales and marketing alignment.
ABM encourages close collaboration between these two departments, ensuring that marketing efforts directly support sales objectives and lead to more effective, streamlined processes. As organizations continue to see the benefits of this alignment in terms of deal closures and customer retention, the demand for ABM solutions is expected to rise. Lastly, the shift toward account-based strategies is being fueled by the need for measurable results. ABM offers businesses a clear framework to track the impact of their efforts, from initial engagement to deal closure, making it a highly appealing option for companies looking to optimize their marketing investments.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Strategic Account Type segment, which is expected to reach US$1.4 Billion by 2030 with a CAGR of a 13.0%. The Lite Account Type segment is also set to grow at 11.9% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $355.7 Million in 2023, and China, forecasted to grow at an impressive 16.0% CAGR to reach $742.0 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Account-based Marketing Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Account-based Marketing Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Account-based Marketing Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players in the Global Account-based Marketing Market such as 6sense, Act-On Software, Addaptive Intelligence, Albacross, Celsius Gkk International and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 36 companies featured in this Global Account-based Marketing market report include:
- 6sense
- Act-On Software
- Addaptive Intelligence
- Albacross
- Celsius Gkk International
- Demandbase
- Drift
- Engagio
- Evergage
- Hubspot
- Insideview
- Integrate
- Iterable
- Jabmo
- Kwanzoo
- Lattice Engines
- Madison Logic
- Marketo
- MRP
- Radius Intelligence
- Techtarget
- Terminus
- Triblio
- Uberflip
- Vendemore
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISCANADAITALYSPAINRUSSIAREST OF EUROPESOUTH KOREAREST OF ASIA-PACIFICARGENTINABRAZILMEXICOREST OF LATIN AMERICAIRANISRAELSAUDI ARABIAUNITED ARAB EMIRATESREST OF MIDDLE EASTIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
UNITED KINGDOM
ASIA-PACIFIC
AUSTRALIA
INDIA
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned
Some of the 36 companies featured in this Global Account-based Marketing market report include:- 6sense
- Act-On Software
- Addaptive Intelligence
- Albacross
- Celsius Gkk International
- Demandbase
- Drift
- Engagio
- Evergage
- Hubspot
- Insideview
- Integrate
- Iterable
- Jabmo
- Kwanzoo
- Lattice Engines
- Madison Logic
- Marketo
- MRP
- Radius Intelligence
- Techtarget
- Terminus
- Triblio
- Uberflip
- Vendemore
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 92 |
| Published | November 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 1.4 Billion |
| Forecasted Market Value ( USD | $ 3.1 Billion |
| Compound Annual Growth Rate | 12.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 26 |
