The Middle East & Africa fruit fillings market was valued at US$ 207.28 million in 2022 and is expected to reach US$ 303.78 million by 2030; it is estimated to record a CAGR of 4.9% from 2022 to 2030.
Hence, convenience food, including bakery and dairy products, is gaining huge traction among consumers. Changing customer patterns have contributed to the expansion of convenience food retail. In addition, the rising need for ready-to-eat food, growing disposable income, and increasing product requirements from emerging countries are a few factors boosting the demand for convenience food such as biscuits and cookies, cakes and pastries, croissants, etc.
Fruit fillings are increasingly used in bakery products to enhance the taste and offer food with different varieties. Fruit fillings add flavor, nutritional value, and appeal to the products, meeting the rising demand for convenient as well as nutritional food options. Thus, the increasing demand for convenience food drives the Middle East & Africa fruit fillings market.
Moreover, rise in the awareness of health and wellness in the Middle East & Africa has boosted the demand for healthier food alternatives. Fruit fillings, with their natural attributes, offer a balance between flavor and nutrition, aligning with the evolving preferences of health-conscious consumers. As more people in the region are seeking options that contribute to their well-being, the demand for fruit fillings as a healthier ingredient choice is also increasing.
Increasing Demand for Convenience Food Bolsters Middle East & Africa Fruit Fillings Market
In recent years, people's lifestyles worldwide have evolved due to hectic work schedules, resulting in people's preference on convenience food products such as biscuits and cookies, cakes and pastries, and other bakery products. The food industry is witnessing a surge in the consumption of high-quality convenience food. The growing number of smaller households and dual-income families tremendously impacts the manufacturing and popularity of these food items. Due to hectic work schedules, people, especially millennials, prefer to be efficient with their time and avoid spending it on tedious baking tasks. Also, they are adopting processed food due to a lack of culinary skills and excessive work hours.Hence, convenience food, including bakery and dairy products, is gaining huge traction among consumers. Changing customer patterns have contributed to the expansion of convenience food retail. In addition, the rising need for ready-to-eat food, growing disposable income, and increasing product requirements from emerging countries are a few factors boosting the demand for convenience food such as biscuits and cookies, cakes and pastries, croissants, etc.
Fruit fillings are increasingly used in bakery products to enhance the taste and offer food with different varieties. Fruit fillings add flavor, nutritional value, and appeal to the products, meeting the rising demand for convenient as well as nutritional food options. Thus, the increasing demand for convenience food drives the Middle East & Africa fruit fillings market.
Middle East & Africa Fruit Fillings Market Overview
The major factors driving the growth of the Middle East & Africa fruit fillings market are a shift in consumers' food preferences due to busy lifestyles, an increase in the number of working women, and the growing adoption of healthy & convenience food products. The demand for bakery products such as biscuits, cookies, and RTE snacks is due to the growing need for convenient foods in the region. In the region, biscuits and cookies are among the most consumed bakery products in the region. Fruit fillings are used in biscuits and cookies to enhance the flavors and offer a wide range of products with different flavors. Thus, growing demand for bakery products has propelled the demand for fruit fillings in the region.Moreover, rise in the awareness of health and wellness in the Middle East & Africa has boosted the demand for healthier food alternatives. Fruit fillings, with their natural attributes, offer a balance between flavor and nutrition, aligning with the evolving preferences of health-conscious consumers. As more people in the region are seeking options that contribute to their well-being, the demand for fruit fillings as a healthier ingredient choice is also increasing.
Middle East & Africa Fruit Fillings Market Segmentation
The Middle East & Africa fruit fillings market is categorized into product type, application, and country.- Based on product type, the Middle East & Africa fruit fillings market is categorized into tropical fruits melons, drupes, berries, and others. The berries segment held the largest market share in 2022.
- In terms of application, the Middle East & Africa fruit fillings market is categorized into biscuits and cookies, pies and tarts, RTE snacks, ice cream and frozen desserts, and others. The others segment held the largest market share in 2022.
- By country, the Middle East & Africa fruit fillings market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa fruit fillings market share in 2022.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Middle East & Africa Fruit Fillings Market Landscape
5. Middle East & Africa Fruit Fillings Market - Key Market Dynamics
6. Fruit Fillings Market - Middle East & Africa Market Analysis
7. Middle East & Africa Fruit Fillings Market Analysis - by Product Type
8. Middle East & Africa Fruit Fillings Market Analysis - by Application
9. Middle East & Africa Fruit Fillings Market - Country Analysis
10. Industry Landscape
11. Company Profiles
12. Appendix
Companies Mentioned
- PT Hakiki Donarta
- Barry Callebaut AG
- Agrana Beteiligungs AG
- EMU AG
- Puratos NV
- Orana AS
