The Latin America, Middle East and Africa Household Vacuum Cleaners Market would witness market growth of 8.4% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 15.98 million Units, showcasing a growth of 7.8% (2024-2031).
In the Household Vacuum Cleaners Market, the online landscape has become a critical avenue for reaching and engaging with consumers. Online platforms, including e-commerce websites and manufacturer websites, offer a convenient and extensive marketplace where customers can browse, compare, and purchase vacuum cleaners from the comfort of their homes. The digital space facilitates a comprehensive product exploration with detailed specifications, customer reviews, and user ratings, empowering consumers to make informed decisions based on their specific needs and preferences. Thus, Brazil market consumed 1.10 million Units in 2023.
The Brazil market dominated the LAMEA Household Vacuum Cleaners Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $767.1 million by 2031. The Argentina market is showcasing a CAGR of 9.2% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 8.1% during (2024 - 2031).
Engaging customers beyond the initial purchase is essential for sustaining sales momentum and building brand loyalty. Email marketing campaigns that offer cleaning tips, maintenance advice, or special deals on future purchases keep the brand relevant to consumers. Long-term client connections can be strengthened, and word-of-mouth marketing can be enhanced through the implementation of loyalty programs that offer rewards for recurrent purchases or referrals. Through these efforts, brands stimulate immediate sales and build lasting relationships with their customers, securing ongoing success in the marketplace.
Additionally, manufacturers have responded to the lifestyle changes by enhancing robotic vacuum cleaners' features to meet contemporary consumers' needs better. Improvements in battery life, suction power, and even integration with home assistants like Amazon Alexa or Google Assistant make these vacuum cleaners more appealing and functional for today's busy consumers. Additionally, these devices are becoming an even more essential component of contemporary smart homes as the efficacy and capabilities of these devices are continually enhanced by advancements in artificial intelligence and machine learning.
The demand for contemporary home appliances that improve the quality of life and convenience is being driven by the expanding middle class in Africa. South African consumers are increasingly cognizant of the health advantages of vacuum cleaners, particularly those that are equipped with HEPA filters, as disposable incomes increase. Additionally, the increasing availability of vacuum cleaners through traditional retail and e-commerce platforms makes these products more accessible to a broader audience. Thus, all of these elements will aid in the market's growth.
Based on Type, the market is segmented into Corded and Cordless. Based on Mode of Sales, the market is segmented into Offline and Online. Based on Product, the market is segmented into Cylinder Vacuum Cleaners (Corded and Cordless), Upright Vacuum Cleaners (Corded and Cordless), Handheld Vacuum Cleaners (Corded and Cordless), Stick Vacuum Cleaners (Corded and Cordless), Steam Vacuum Cleaners (Corded and Cordless), Robotic Vacuum Cleaners (Cordless), and Others (Corded and Cordless). Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
In the Household Vacuum Cleaners Market, the online landscape has become a critical avenue for reaching and engaging with consumers. Online platforms, including e-commerce websites and manufacturer websites, offer a convenient and extensive marketplace where customers can browse, compare, and purchase vacuum cleaners from the comfort of their homes. The digital space facilitates a comprehensive product exploration with detailed specifications, customer reviews, and user ratings, empowering consumers to make informed decisions based on their specific needs and preferences. Thus, Brazil market consumed 1.10 million Units in 2023.
The Brazil market dominated the LAMEA Household Vacuum Cleaners Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $767.1 million by 2031. The Argentina market is showcasing a CAGR of 9.2% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 8.1% during (2024 - 2031).
Engaging customers beyond the initial purchase is essential for sustaining sales momentum and building brand loyalty. Email marketing campaigns that offer cleaning tips, maintenance advice, or special deals on future purchases keep the brand relevant to consumers. Long-term client connections can be strengthened, and word-of-mouth marketing can be enhanced through the implementation of loyalty programs that offer rewards for recurrent purchases or referrals. Through these efforts, brands stimulate immediate sales and build lasting relationships with their customers, securing ongoing success in the marketplace.
Additionally, manufacturers have responded to the lifestyle changes by enhancing robotic vacuum cleaners' features to meet contemporary consumers' needs better. Improvements in battery life, suction power, and even integration with home assistants like Amazon Alexa or Google Assistant make these vacuum cleaners more appealing and functional for today's busy consumers. Additionally, these devices are becoming an even more essential component of contemporary smart homes as the efficacy and capabilities of these devices are continually enhanced by advancements in artificial intelligence and machine learning.
The demand for contemporary home appliances that improve the quality of life and convenience is being driven by the expanding middle class in Africa. South African consumers are increasingly cognizant of the health advantages of vacuum cleaners, particularly those that are equipped with HEPA filters, as disposable incomes increase. Additionally, the increasing availability of vacuum cleaners through traditional retail and e-commerce platforms makes these products more accessible to a broader audience. Thus, all of these elements will aid in the market's growth.
Based on Type, the market is segmented into Corded and Cordless. Based on Mode of Sales, the market is segmented into Offline and Online. Based on Product, the market is segmented into Cylinder Vacuum Cleaners (Corded and Cordless), Upright Vacuum Cleaners (Corded and Cordless), Handheld Vacuum Cleaners (Corded and Cordless), Stick Vacuum Cleaners (Corded and Cordless), Steam Vacuum Cleaners (Corded and Cordless), Robotic Vacuum Cleaners (Cordless), and Others (Corded and Cordless). Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Panasonic Holdings Corporation
- AB Electrolux (Electrolux)
- LG Electronics, Inc. (LG Corporation)
- Samsung Electronics Co. Ltd
- Koninklijke Philips N.V.
- Miele & amp; Cie. KG
- Dyson Limited
- iRobot Corporation
- Haier Smart Home Co., Ltd. (Haier Group Corporation)
- BISSELL, Inc.
Market Report Segmentation
By Type (Volume, Thousand Units, USD Billion, 2020-2031)- Corded
- Cordless
- Offline
- Online
- Cylinder Vacuum Cleaners
- Corded
- Cordless
- Upright Vacuum Cleaners
- Corded
- Cordless
- Handheld Vacuum Cleaners
- Corded
- Cordless
- Stick Vacuum Cleaners
- Corded
- Cordless
- Steam Vacuum Cleaners
- Corded
- Cordless
- Robotic Vacuum Cleaners
- Cordless
- Others
- Corded
- Cordless
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Average Selling Prices
Chapter 6. LAMEA Household Vacuum Cleaners Market by Type
Chapter 7. LAMEA Household Vacuum Cleaners Market by Mode of Sales
Chapter 8. LAMEA Household Vacuum Cleaners Market by Product
Chapter 9. LAMEA Household Vacuum Cleaners Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- Panasonic Holdings Corporation
- AB Electrolux (Electrolux)
- LG Electronics, Inc. (LG Corporation)
- Samsung Electronics Co. Ltd
- Koninklijke Philips N.V.
- Miele & amp; Cie. KG
- Dyson Limited
- iRobot Corporation
- Haier Smart Home Co., Ltd. (Haier Group Corporation)
- BISSELL, Inc.
Methodology
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