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LAMEA Retail Analytics Market Size, Share & Trends Analysis Report By Deployment Mode, By Component (Solution, and Services) By Services Type, By Business Function, By Enterprise Size, By Application, By Country and Growth Forecast, 2024 - 2031

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    Report

  • 168 Pages
  • April 2024
  • Region: Africa, Middle East
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5955257
Description Jump to:
The Latin America, Middle East and Africa Retail Analytics Market would witness market growth of 27.3% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Retail Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $819.8 million by 2031. The Argentina market is registering CAGR of 27.9% during (2024 - 2031). Additionally, The UAE market would showcase a CAGR of 26.9% during (2024 - 2031).



The demand for advanced analytics solutions is driven by retailers' ability to obtain insights into consumer behavior, preferences, and trends through this abundance of data. Retailers with mobile apps can utilize analytics tools to track user interactions within their apps.

Additionally, Insights regarding in-app behaviors, user engagement, retention rates, and conversion funnels are all significantly enhanced by mobile application analytics. By analyzing these metrics, retailers can optimize their mobile apps, improve user experiences, and drive conversions.

According to information provided by the U.S. Embassy and Consulates in 2022, there were 30 million MSMEs (micro, small, and medium-sized firms) in Brazil, which accounted for thirty percent of GDP. Almost 73% of all formal positions created in Brazil between January and October 2021 were in small and medium-sized enterprises (MSMEs) that are registered. MSMEs account for more than 50% of all formal sector employment. Thus, due to these aspects, the retail analytics market will expand across the LAMEA region in upcoming years.

Based on Deployment Mode, the market is segmented into On-demand, and On-premise. Based on Component, the market is segmented into Solution, and Services. Based on Services Type, the market is segmented into Professional, and Managed. Based on Business Function, the market is segmented into Supply Chain, Strategy & Planning, Sales & Marketing, In-store Operation, and Human Resource (HR) & Others. Based on Enterprise Size, the market is segmented into Large Enterprise, and Small & Medium Enterprise. Based on Application, the market is segmented into Inventory Analysis, Yield Analysis, Performance Analysis, Merchandising Analysis, Customer Management, Pricing Analysis, and Others.Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • HCL Technologies Ltd. (HCL Enterprises)
  • IBM Corporation
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • Teradata Corporation

Market Report Segmentation

By Deployment Mode
  • On-demand
  • On-premise
By Component
  • Solution
  • Services
  • Professional
  • Managed
By Business Function
  • Supply Chain
  • Strategy & Planning
  • Sales & Marketing
  • In-store Operation
  • Human Resource (HR) & Others
By Enterprise Size
  • Large Enterprise
  • Small & Medium Enterprise
By Application
  • Inventory Analysis
  • Yield Analysis
  • Performance Analysis
  • Merchandising Analysis
  • Customer Management
  • Pricing Analysis
  • Others
By Country
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Retail Analytics Market, by Deployment Mode
1.4.2 LAMEA Retail Analytics Market, by Component
1.4.3 LAMEA Retail Analytics Market, by Business Function
1.4.4 LAMEA Retail Analytics Market, by Enterprise Size
1.4.5 LAMEA Retail Analytics Market, by Application
1.4.6 LAMEA Retail Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnership & Collaboration: 2020, Jun - 2024, Feb) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. LAMEA Retail Analytics Market by Deployment Mode
5.1 LAMEA On-demand Market by Country
5.2 LAMEA On-premise Market by Country
Chapter 6. LAMEA Retail Analytics Market by Component
6.1 LAMEA Solution Market by Country
6.2 LAMEA Services Market by Country
6.3 LAMEA Retail Analytics Market by Services Type
6.3.1 LAMEA Professional Market by Country
6.3.2 LAMEA Managed Market by Country
Chapter 7. LAMEA Retail Analytics Market by Business Function
7.1 LAMEA Supply Chain Market by Country
7.2 LAMEA Strategy & Planning Market by Country
7.3 LAMEA Sales & Marketing Market by Country
7.4 LAMEA In-store Operation Market by Country
7.5 LAMEA Human Resource (HR) & Others Market by Country
Chapter 8. LAMEA Retail Analytics Market by Enterprise Size
8.1 LAMEA Large Enterprise Market by Country
8.2 LAMEA Small & Medium Enterprise Market by Country
Chapter 9. LAMEA Retail Analytics Market by Application
9.1 LAMEA Inventory Analysis Market by Country
9.2 LAMEA Yield Analysis Market by Country
9.3 LAMEA Performance Analysis Market by Country
9.4 LAMEA Merchandising Analysis Market by Country
9.5 LAMEA Customer Management Market by Country
9.6 LAMEA Pricing Analysis Market by Country
9.7 LAMEA Others Market by Country
Chapter 10. LAMEA Retail Analytics Market by Country
10.1 Brazil Retail Analytics Market
10.1.1 Brazil Retail Analytics Market by Deployment Mode
10.1.2 Brazil Retail Analytics Market by Component
10.1.2.1 Brazil Retail Analytics Market by Services Type
10.1.3 Brazil Retail Analytics Market by Business Function
10.1.4 Brazil Retail Analytics Market by Enterprise Size
10.1.5 Brazil Retail Analytics Market by Application
10.2 Argentina Retail Analytics Market
10.2.1 Argentina Retail Analytics Market by Deployment Mode
10.2.2 Argentina Retail Analytics Market by Component
10.2.2.1 Argentina Retail Analytics Market by Services Type
10.2.3 Argentina Retail Analytics Market by Business Function
10.2.4 Argentina Retail Analytics Market by Enterprise Size
10.2.5 Argentina Retail Analytics Market by Application
10.3 UAE Retail Analytics Market
10.3.1 UAE Retail Analytics Market by Deployment Mode
10.3.2 UAE Retail Analytics Market by Component
10.3.2.1 UAE Retail Analytics Market by Services Type
10.3.3 UAE Retail Analytics Market by Business Function
10.3.4 UAE Retail Analytics Market by Enterprise Size
10.3.5 UAE Retail Analytics Market by Application
10.4 Saudi Arabia Retail Analytics Market
10.4.1 Saudi Arabia Retail Analytics Market by Deployment Mode
10.4.2 Saudi Arabia Retail Analytics Market by Component
10.4.2.1 Saudi Arabia Retail Analytics Market by Services Type
10.4.3 Saudi Arabia Retail Analytics Market by Business Function
10.4.4 Saudi Arabia Retail Analytics Market by Enterprise Size
10.4.5 Saudi Arabia Retail Analytics Market by Application
10.5 South Africa Retail Analytics Market
10.5.1 South Africa Retail Analytics Market by Deployment Mode
10.5.2 South Africa Retail Analytics Market by Component
10.5.2.1 South Africa Retail Analytics Market by Services Type
10.5.3 South Africa Retail Analytics Market by Business Function
10.5.4 South Africa Retail Analytics Market by Enterprise Size
10.5.5 South Africa Retail Analytics Market by Application
10.6 Nigeria Retail Analytics Market
10.6.1 Nigeria Retail Analytics Market by Deployment Mode
10.6.2 Nigeria Retail Analytics Market by Component
10.6.2.1 Nigeria Retail Analytics Market by Services Type
10.6.3 Nigeria Retail Analytics Market by Business Function
10.6.4 Nigeria Retail Analytics Market by Enterprise Size
10.6.5 Nigeria Retail Analytics Market by Application
10.7 Rest of LAMEA Retail Analytics Market
10.7.1 Rest of LAMEA Retail Analytics Market by Deployment Mode
10.7.2 Rest of LAMEA Retail Analytics Market by Component
10.7.2.1 Rest of LAMEA Retail Analytics Market by Services Type
10.7.3 Rest of LAMEA Retail Analytics Market by Business Function
10.7.4 Rest of LAMEA Retail Analytics Market by Enterprise Size
10.7.5 Rest of LAMEA Retail Analytics Market by Application
Chapter 11. Company Profiles
11.1 Amazon Web Services, Inc. (Amazon.com, Inc.)
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental Analysis
11.1.4 Recent strategies and developments:
11.1.4.1 Partnerships, Collaborations, and Agreements:
11.1.4.2 Product Launches and Product Expansions:
11.1.5 SWOT Analysis
11.2 HCL Technologies Ltd. (HCL Enterprises)
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.6 SWOT Analysis
11.3 IBM Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Regional & Segmental Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 MicroStrategy, Inc.
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 Research & Development Expenses
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.6 SWOT Analysis
11.6 Oracle Corporation
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Product Launches and Product Expansions:
11.6.6 SWOT Analysis
11.7 Salesforce, Inc.
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 SWOT Analysis
11.8 SAP SE
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Product Launches and Product Expansions:
11.8.5.2 Acquisition and Mergers:
11.8.5.3 Geographical Expansions:
11.8.6 SWOT Analysis
11.9 SAS Institute, Inc.
11.9.1 Company Overview
11.9.2 Recent strategies and developments:
11.9.2.1 Partnerships, Collaborations, and Agreements:
11.9.3 SWOT Analysis
11.10. Teradata Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 SWOT Analysis

Companies Mentioned

  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • HCL Technologies Ltd. (HCL Enterprises)
  • IBM Corporation
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • Teradata Corporation

Methodology

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About the Retail Analytics Market

Retail Analytics is a subset of Data Analytics that focuses on the analysis of data from retail businesses. It is used to gain insights into customer behavior, product performance, and operational efficiency. Retail Analytics can be used to identify trends, optimize pricing, and improve customer experience. It can also be used to identify opportunities for growth and identify areas of improvement. Retail Analytics is used by retailers to gain a better understanding of their customers and their buying habits. It can be used to identify customer segments, analyze customer loyalty, and measure customer satisfaction. Retailers can also use Retail Analytics to optimize their marketing campaigns and improve their product offerings. Companies in the Retail Analytics market include IBM, Oracle, SAP, Microsoft, Adobe, SAS, and Tableau. Show Less Read more

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