The Latin America, Middle East and Africa Skin Toner Market is expected to witness market growth of 11.2% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 6.99 million units (100 ml), showcasing a growth of 9.2% (2024-2031).
Men’s skin is generally thicker and oilier, which necessitates formulations that address specific concerns such as excess oil, enlarged pores, and post-shaving irritation. Brands are developing toners with ingredients like witch hazel, tea tree oil, and soothing botanicals to cater to these issues. The rise of e-commerce and social media has further empowered male consumers to seek out and experiment with skincare products, including toners, as they increasingly prioritize appearance and self-care. Thus, in UAE, 278.05 thousand units (100 ml) of skin toners are expected to be utilized by men by the year 2031.
The Brazil market dominated the LAMEA Skin Toner Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $42 million by 2031. The Argentina market is registering a CAGR of 12.1% during 2024-2031. Additionally, the UAE market would witness a CAGR of 10.8% during 2024-2031.
Product innovation and brand expansion have also been instrumental in driving the growth of the skin toner market. Skincare brands continuously introduce new toner formulations with additional benefits, such as anti-aging, brightening, or exfoliating properties. These multifunctional toners appeal to consumers looking for products that can address multiple skin concerns in one step, simplifying their skincare routines. Innovations in packaging, such as spray toners and travel-friendly sizes, have also made toners more convenient, encouraging consumers to incorporate them into their daily routines. Brands are not only focusing on product efficacy but also user experience, making toners an enjoyable and essential part of skincare.
The influence of beauty influencers, social media trends, and the increasing penetration of e-commerce have collectively transformed the skin toner market from a supplementary product category to an essential component of modern skincare routines. The popularity of skincare challenges and hashtags, such as the "10-step skincare challenge," has made toners a trendy and normalized part of self-care, appealing to a broad audience seeking to achieve healthy, radiant skin. As consumers prioritize skin health, demand for skin toners is expected to grow, driven by innovation, customization, and the expanding reach of online retail.
The demand for skin toners in Saudi Arabia is also increasing, driven by the country's youthful population and the expanding influence of Western beauty standards. The region's young demographic is highly engaged with global beauty trends and is increasingly adopting modern skincare routines emphasizing convenience and effectiveness. With their multifunctional benefits, skin toners have become a staple product for many young Saudis looking for quick and easy skincare solutions that fit their busy lifestyles. The appeal of skin toners is further enhanced by the growing "clean beauty" trend in Saudi Arabia, where consumers seek skincare products free from harsh chemicals and irritants. As skin toners become more accessible through traditional retail and online platforms, their demand continues to grow nationwide. Consequently, skin toners are becoming a more prevalent choice in the daily regimens of consumers in LAMEA as they become more aware of the advantages of effective skincare.
Men’s skin is generally thicker and oilier, which necessitates formulations that address specific concerns such as excess oil, enlarged pores, and post-shaving irritation. Brands are developing toners with ingredients like witch hazel, tea tree oil, and soothing botanicals to cater to these issues. The rise of e-commerce and social media has further empowered male consumers to seek out and experiment with skincare products, including toners, as they increasingly prioritize appearance and self-care. Thus, in UAE, 278.05 thousand units (100 ml) of skin toners are expected to be utilized by men by the year 2031.
The Brazil market dominated the LAMEA Skin Toner Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $42 million by 2031. The Argentina market is registering a CAGR of 12.1% during 2024-2031. Additionally, the UAE market would witness a CAGR of 10.8% during 2024-2031.
Product innovation and brand expansion have also been instrumental in driving the growth of the skin toner market. Skincare brands continuously introduce new toner formulations with additional benefits, such as anti-aging, brightening, or exfoliating properties. These multifunctional toners appeal to consumers looking for products that can address multiple skin concerns in one step, simplifying their skincare routines. Innovations in packaging, such as spray toners and travel-friendly sizes, have also made toners more convenient, encouraging consumers to incorporate them into their daily routines. Brands are not only focusing on product efficacy but also user experience, making toners an enjoyable and essential part of skincare.
The influence of beauty influencers, social media trends, and the increasing penetration of e-commerce have collectively transformed the skin toner market from a supplementary product category to an essential component of modern skincare routines. The popularity of skincare challenges and hashtags, such as the "10-step skincare challenge," has made toners a trendy and normalized part of self-care, appealing to a broad audience seeking to achieve healthy, radiant skin. As consumers prioritize skin health, demand for skin toners is expected to grow, driven by innovation, customization, and the expanding reach of online retail.
The demand for skin toners in Saudi Arabia is also increasing, driven by the country's youthful population and the expanding influence of Western beauty standards. The region's young demographic is highly engaged with global beauty trends and is increasingly adopting modern skincare routines emphasizing convenience and effectiveness. With their multifunctional benefits, skin toners have become a staple product for many young Saudis looking for quick and easy skincare solutions that fit their busy lifestyles. The appeal of skin toners is further enhanced by the growing "clean beauty" trend in Saudi Arabia, where consumers seek skincare products free from harsh chemicals and irritants. As skin toners become more accessible through traditional retail and online platforms, their demand continues to grow nationwide. Consequently, skin toners are becoming a more prevalent choice in the daily regimens of consumers in LAMEA as they become more aware of the advantages of effective skincare.
List of Key Companies Profiled
- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- NAOS
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Pierre Fabre S.A
- Amway Corporation
- The Procter & Gamble Company
Market Report Segmentation
By Form (Volume, Thousand Units, USD Billion, 2020-2031)- Fluid
- Mist
- Conventional
- Organic
- Women
- Men
- Hypermarkets & Supermarkets
- Specialty Stores
- Online
- Convenience Stores
- Other Distribution Channel
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Skin Toner Market by Form
Chapter 5. LAMEA Skin Toner Market by Product
Chapter 6. LAMEA Skin Toner Market by Gender
Chapter 7. LAMEA Skin Toner Market by Distribution Channel
Chapter 8. LAMEA Skin Toner Market by Country
Chapter 9. Company Profiles
Companies Mentioned
Some of the key companies profiled in this LAMEA Skin Toner Market include:- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- NAOS
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Pierre Fabre S.A
- Amway Corporation
- The Procter & Gamble Company
Methodology
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