LAMEA Wi-Fi Analytics Market Size, Share & Trends Analysis Report By Component, By Type (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, and Wi-Fi Advertising Analytics), By Deployment, By End-use, By Country and Growth Forecast, 2023 - 2030

The Latin America, Middle East and Africa Wi-Fi Analytics Market would witness market growth of 24.0% CAGR during the forecast period (2023-2030).

Wi-Fi analytics helps retailers understand how customers move through physical spaces, such as stores and shopping malls. Retailers can optimize store layouts, product placements, and marketing strategies by analyzing data such as dwell time, foot traffic patterns, and popular areas. Location-based services offered by Wi-Fi analytics allow businesses to send tailored promotions and adverts to customers based on their real-time location within a store. This personalized approach enhances customer engagement and increases the likelihood of purchasing.

In the hospitality industry, it contributes to an enhanced guest experience. Hotels and resorts use analytics to streamline check-in processes, monitor guest movements, and provide personalized services based on preferences. This leads to increased consumer satisfaction and loyalty. It is employed in healthcare settings to monitor and optimize patient flow. By tracking the movement of medical staff, patients, and equipment within a hospital, healthcare providers can improve operational efficiency, reduce waiting times, and enhance overall patient care. Hospitals use it to track the location of medical equipment and assets. This ensures that critical instruments are readily available when needed, lowering the risk of delays in patient care.

The growth of the tourism and hospitality sector in South Africa fuels the demand for Wi-Fi analytics. The widespread adoption of smart devices, including smartphones, tablets, and IoT devices, increases the reliance on Wi-Fi connectivity in South Africa. Rapid urbanization in South Africa drives the need for connected and smart urban environments. With an increased focus on cybersecurity, its solutions in South Africa prioritize security measures. Due to the above-mentioned factors, the market will grow significantly in this region.

The Brazil market dominated the LAMEA Wi-Fi Analytics Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $607.2 million by 2030. The Argentina market is exhibiting a CAGR of 24.7% during (2023 - 2030). Additionally, The UAE market would experience a CAGR of 23.7% during (2023 - 2030).

Based on Component, the market is segmented into Software, and Services. Based on Type, the market is segmented into Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, and Wi-Fi Advertising Analytics. Based on Deployment, the market is segmented into Cloud, and On-premise. Based on End-use, the market is segmented into Restaurants/Hospitality, Smart Cities & Communities, Travel & Transportation, Retail, Education, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Cisco Systems Inc., Aruba Networks (Hewlett Packard Enterprise Company), Fortinet, Inc., Extreme Networks, Inc., Hughes Network Systems, LLC (EchoStar Corporation), Singtel (Temasek Holdings (Private) Limited), MetTel, GoZone WiFi LLC, Bloom Intelligence LLC, and Cloud4Wi, Inc.

Scope of the Study

Market Segments Covered in the Report:

By Component

• Software
• Services

By Type

• Wi-Fi Presence Analytics
• Wi-Fi Marketing Analytics
• Wi-Fi Advertising Analytics

By Deployment

• Cloud
• On-premise

By End-use

• Restaurants/Hospitality
• Smart Cities & Communities
• Travel & Transportation
• Retail
• Education
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Cisco Systems Inc.
• Aruba Networks (Hewlett Packard Enterprise Company)
• Fortinet, Inc.
• Extreme Networks, Inc.
• Hughes Network Systems, LLC (EchoStar Corporation)
• Singtel (Temasek Holdings (Private) Limited)
• MetTel
• GoZone WiFi LLC
• Bloom Intelligence LLC
• Cloud4Wi, Inc.

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