Ashwagandha Extract Market Report 2026

The ashwagandha extract market size has grown rapidly in recent years. It will grow from $0.81 billion in 2025 to $0.91 billion in 2026 at a compound annual growth rate (CAGR) of 11.8%. The growth in the historic period can be attributed to growing acceptance of ayurvedic medicine, rising use of herbal supplements, expansion of nutraceutical manufacturing, increased consumer focus on wellness products, availability of raw ashwagandha roots.

The ashwagandha extract market size is expected to see rapid growth in the next few years. It will grow to $1.42 billion in 2030 at a compound annual growth rate (CAGR) of 11.9%. The growth in the forecast period can be attributed to increasing demand for plant-based supplements, rising stress-related health concerns, expansion of functional nutrition markets, growing investments in herbal research and formulation, increasing adoption of natural immunity boosters. Major trends in the forecast period include increasing demand for adaptogenic herbal supplements, rising use of standardized ashwagandha extracts, growing preference for natural stress management products, expansion of ashwagandha applications in functional foods, enhanced focus on clinical validation and quality assurance.

The growing demand for dietary supplements is expected to propel the growth of the ashwagandha extract market going forward. Dietary supplements are products intended to supplement the diet by providing nutrients such as vitamins, minerals, herbs, or amino acids in concentrated forms. The increasing demand for dietary supplements is driven by rising health consciousness and a growing preference for preventive healthcare among consumers. Ashwagandha extract is widely used in dietary supplements for its adaptogenic properties, which help reduce stress, enhance cognitive function, and support overall health and vitality. For instance, in October 2023, according to a survey of 3,192 adults conducted by the Council for Responsible Nutrition, a US-based trade association for the dietary supplement and functional food industry, 74% of U.S. adults reported using dietary supplements. Additionally, consumer confidence in the quality of sports nutrition supplements increased by 5 percentage points to 66% compared to 2022, while confidence in weight management supplements rose by 4 percentage points to 56%. Therefore, the growing demand for dietary supplements is driving the growth of the ashwagandha extract market.

Prominent companies within the ashwagandha extract market are prioritizing product innovations, notably focusing on introducing organic gummies. Organic gummies represent a form of gummy candies or supplements crafted from organic ingredients, often derived from plant extracts or other natural sources. A notable illustration is the August 2023 launch by Himalaya Wellness Company, an India-based pharmaceutical and personal care entity, unveiling their Ashwagandha Organic Gummies, a novel supplement format. These plant-based organic ashwagandha gummies feature clinically researched KSM-66 ashwagandha root extract. Designed to offer a flavorful daily dose, these gummies are aimed at providing energy and stress reduction support by aiding adrenal function, regulating cortisol levels, enhancing sleep quality, and promoting relaxation. Infused with organic cane sugar and organic tapioca syrup, these gummies boast a delightful blackberry flavor while notably catering to vegan preferences, free from gelatin commonly found in many gummy vitamins.

In February 2025, Sabinsa Corporation, a US-based health science company specializing in standardized herbal extracts and nutraceutical ingredients, acquired Nature’s Formulary, Inc. for an undisclosed amount. Through this acquisition, Sabinsa aims to expand its consumer wellness portfolio by integrating Nature’s Formulary’s range of Ayurvedic herbal products, including formulations likely containing ashwagandha. This move is intended to strengthen Sabinsa’s direct-to-consumer presence and accelerate growth in the herbal supplement market. Nature’s Formulary, Inc. is a US-based company specializing in Ayurvedic dietary supplements and herbal wellness products.

Major companies operating in the ashwagandha extract market are Taos Herb Company, Phyto Life Sciences Pvt. Ltd., Quad Lifesciences Pvt. Ltd., Ideal Natural Extract, Life Extension, Arjuna Natural Extracts Ltd., Sabinsa Corporation, Naturalin Bio-Resources Co. Ltd., Ixoreal Biomed Pvt. Ltd., Umalaxmi Organics Pvt. Ltd., OmniActive Health Technologies Limited, Unicorn Natural Products Ltd., Botanic Healthcare, Aunutra Industries Inc., Natreon Inc., Himalaya Global Holdings Ltd., NutriBoost B.V., Organic India, Simply by Nature Ltd., Venkatesh Food Industries, Vidya Herbs, Xi'an Sost Biotech Co. Ltd., NutraGenesis LLC, Nature's Velvet Lifecare, Medikonda Nutrients, Penn Herb Company, Emami Ltd.

Asia-Pacific was the largest region in the ashwagandha extract market in 2025. The regions covered in the ashwagandha extract market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the ashwagandha extract market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The ashwagandha extract market consists of sales of ethanolic extracts, alkaloids, steroidal lactones. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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