The Asia Pacific Air Fryer Market would witness market growth of 6.8% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 2.68 million units, showcasing a growth of 24.0% (2020-2023).
The specialty stores distribution channel plays a crucial role in the air fryer market, offering consumers a curated selection of high-quality kitchen appliances. These stores focus on delivering a personalized shopping experience, often staffed by knowledgeable sales personnel who can provide detailed product information and recommendations. Thus, the China market is expected to sale 280.48 thousand units of air fryer by specialty store by 2031.
The China market dominated the Asia Pacific Air Fryer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $103.4 Million by 2031. The Japan market is registering a CAGR of 6.2% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 7.5% during (2024 - 2031).
Despite their numerous advantages, the market faces challenges that could hamper its growth. One such challenge is the high initial cost of purchasing an air fryer. While prices have decreased over time, high-quality models with advanced features remain relatively expensive compared to traditional cooking appliances.
Moreover, this cost barrier can deter budget-conscious consumers and limit market penetration, particularly in developing regions with lower disposable income. Another challenge is the limited cooking capacity of most air fryers. Standard models are generally intended for small to medium-sized meals, which may not be adequate for individuals who frequently prepare meals for larger families or groups.
The rising health consciousness among Asian Pacific consumers fuels the demand for air fryers. In China, the increasing demand for air fryers is driven by rising health consciousness. With half its adult population now rated as overweight or obese, China is promoting weight control through a new public awareness campaign. This growing awareness of health issues has led Chinese consumers to seek healthier cooking methods that reduce oil consumption. Air fryers, which can prepare traditional Chinese fried foods with significantly less oil, are seen as a healthier alternative.
Based on Product, the market is segmented into Digital, and Manual. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, and Online Channel. Based on End User, the market is segmented into Residential, and Commercial. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The specialty stores distribution channel plays a crucial role in the air fryer market, offering consumers a curated selection of high-quality kitchen appliances. These stores focus on delivering a personalized shopping experience, often staffed by knowledgeable sales personnel who can provide detailed product information and recommendations. Thus, the China market is expected to sale 280.48 thousand units of air fryer by specialty store by 2031.
The China market dominated the Asia Pacific Air Fryer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $103.4 Million by 2031. The Japan market is registering a CAGR of 6.2% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 7.5% during (2024 - 2031).
Despite their numerous advantages, the market faces challenges that could hamper its growth. One such challenge is the high initial cost of purchasing an air fryer. While prices have decreased over time, high-quality models with advanced features remain relatively expensive compared to traditional cooking appliances.
Moreover, this cost barrier can deter budget-conscious consumers and limit market penetration, particularly in developing regions with lower disposable income. Another challenge is the limited cooking capacity of most air fryers. Standard models are generally intended for small to medium-sized meals, which may not be adequate for individuals who frequently prepare meals for larger families or groups.
The rising health consciousness among Asian Pacific consumers fuels the demand for air fryers. In China, the increasing demand for air fryers is driven by rising health consciousness. With half its adult population now rated as overweight or obese, China is promoting weight control through a new public awareness campaign. This growing awareness of health issues has led Chinese consumers to seek healthier cooking methods that reduce oil consumption. Air fryers, which can prepare traditional Chinese fried foods with significantly less oil, are seen as a healthier alternative.
Based on Product, the market is segmented into Digital, and Manual. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, and Online Channel. Based on End User, the market is segmented into Residential, and Commercial. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Newell Brands, Inc.
- Koninklijke Philips N.V.
- Spectrum Brands Holdings, Inc.
- Breville Group Limited
- Wonderchef Home Appliances Pvt. Ltd.
- TTK Prestige Limited
- Havells India Ltd.
- Cuisinart Corporation (Conair Corporation)
- GoWISE USA
- Nuwave, LLC.
Market Report Segmentation
By Product (Volume, Thousand Unites, USD Billion, 2020-2030)- Digital
- Manual
- Hypermarkets & Supermarkets
- Specialty Stores
- Online Channel
- Residential
- Commercial
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Air Fryer Market by Product
Chapter 5. Asia Pacific Air Fryer Market by Distribution Channel
Chapter 6. Asia Pacific Air Fryer Market by End User
Chapter 7. Asia Pacific Air Fryer Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Newell Brands, Inc.
- Koninklijke Philips N.V.
- Spectrum Brands Holdings, Inc.
- Breville Group Limited
- Wonderchef Home Appliances Pvt. Ltd.
- TTK Prestige Limited
- Havells India Ltd.
- Cuisinart Corporation (Conair Corporation)
- GoWISE USA
- Nuwave, LLC.
Methodology
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