Asia-Pacific Air Fryer Market Report and Forecast 2025-2034

According to this report, the Asia-Pacific air fryer market size reached a value of nearly USD 1.99 billion in 2024. Aided by the increasing consumer demand for healthier cooking options and the rising adoption of advanced kitchen appliances, the market is projected to grow at a CAGR of 9.3% between 2025 and 2034 to reach a value of around USD 4.85 billion by 2034.

Air fryers are innovative kitchen appliances that use rapid air circulation technology to fry food with minimal oil. Known for their efficiency in producing healthier fried foods, air fryers have gained significant traction among health-conscious consumers. Their ability to mimic deep-frying techniques while reducing fat content has positioned them as a preferred choice for modern households, particularly in urban areas across the Asia-Pacific region.

The increasing awareness of health and wellness among consumers is a primary driver of the Asia-Pacific air fryer market growth. As obesity and lifestyle-related health issues continue to rise, there is a growing preference for appliances that support healthy eating habits. Air fryers allow users to prepare a variety of meals with lower fat content, aligning with the increasing focus on nutritious diets and fitness.

Additionally, the expanding middle-class population, coupled with rising disposable incomes, has led to higher spending on advanced home appliances. Urbanisation and the shift towards compact, multifunctional kitchen gadgets further contribute to the growing adoption of air fryers. As smaller living spaces demand versatile appliances, air fryers are becoming a popular choice due to their space-saving design and multifunctionality. This is expected to sustain the Asia-Pacific air fryer market expansion in the coming years.

The market is also supported by increasing product innovations and technological advancements. Manufacturers are introducing air fryers with enhanced features such as digital interfaces, pre-set cooking programmes, and app-based controls, catering to the demand for smart and user-friendly kitchen appliances. Furthermore, the availability of affordable models has widened the consumer base, particularly in developing economies within the Asia-Pacific. This is one of the key Asia-Pacific air fryer market trends.

Air fryers are widely used for preparing various foods, including fried snacks, meats, vegetables, and baked goods, making them versatile additions to modern kitchens. The growing popularity of home cooking, driven by changing consumer preferences and pandemic-induced habits, has further boosted the demand for air fryers.

The rise in demand for energy-efficient and eco-friendly appliances is another notable increasing the Asia-Pacific air fryer market value. Consumers are increasingly favouring products that offer low energy consumption without compromising performance. In response, manufacturers are focusing on sustainable production processes and energy-efficient technologies to meet environmental standards and consumer expectations.

Moreover, the increasing penetration of e-commerce platforms has played a crucial role in favourably shaping the Asia-Pacific air fryer market dynamics. Online retail channels provide easy access to a wide variety of air fryer models, often at competitive prices, along with customer reviews and detailed product descriptions. This has significantly influenced consumer purchasing decisions, especially among tech-savvy urban populations.

As per the Asia-Pacific air fryer market analysis, consumer demand may face certain challenges such as the high initial cost of advanced air fryers and limited awareness in rural areas, which may hinder the market expansion. However, increasing marketing efforts and promotional campaigns are expected to bridge the awareness gap, particularly in emerging markets.

The Asia-Pacific air fryer market outlook suggests lucrative opportunities for manufacturers to expand their footprint. Countries such as China, India, Japan, and Australia are witnessing rapid urbanisation and changing dietary habits, creating a strong demand for innovative cooking solutions. Customised products tailored to local tastes and preferences, such as air fryers with specific cooking presets for regional cuisines, are expected to drive further growth.

The Asia-Pacific air fryer market value is poised for robust growth, driven by increasing consumer awareness of healthy eating, rising disposable incomes, and advancements in kitchen appliance technology. As manufacturers continue to innovate and cater to diverse consumer needs, the market is expected to witness significant expansion in the coming years. With the growing emphasis on health, convenience, and sustainability, air fryers are set to become an indispensable part of modern kitchens across the region.

Market Segmentation

The market can be divided based on product type, type, end use, distribution channel, and region.

Market Breakup by Product Type

• Drawer Type
• Lid Type

Market Breakup by Type

• Manual
• Automatic

Market Breakup by End Use

• Residential
• Commercial

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Speciality Stores
• Online
• Others

Market Breakup by Country

• China
• Japan
• India
• ASEAN
• Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Asia-Pacific air fryer market. Some of the major players explored in the report are as follows:

• Koninklijke Philips N.V.
• Breville Group Ltd.
• TTK Prestige Ltd.
• Havells India Ltd.
• Wonderchef Home Appliances Pvt. Ltd.
• Black & Decker, Inc.
• Conair LLC (Cuisinart)
• Newell Brands Inc. (Sunbeam)
• De' Longhi Industrial S.A.
• Usha International Ltd.
• Others