Asia-Pacific Automotive Airbag Market Outlook, 2029

Vehicle manufacturing has increased dramatically in the Asia-Pacific area, which has greatly aided in the expansion of the automotive airbag industry. Due to their developing automobile sectors, nations like China and India are becoming significant contributors to the need for airbag systems. Growing awareness regarding road safety and a rising concern for passenger protection have led to a heightened demand for advanced safety features, including airbags. Consumers in the Asia-Pacific region are increasingly prioritising vehicles equipped with robust safety technologies. Governments in nations like China, South Korea, and Japan have strict safety laws in place that require cars to have airbags.

The Asia-Pacific region's broad adoption of automotive airbags has been accelerated by adherence to these laws. Stringent safety regulations imposed by governments in countries like Japan, China, and South Korea mandate the inclusion of airbag systems in vehicles. Compliance with these regulations has become a catalyst for the widespread adoption of automotive airbags across Asia and the Pacific. Governments in many Asia-Pacific countries have implemented stringent safety regulations mandating the inclusion of airbag systems in vehicles. Compliance with these regulations is essential for vehicle manufacturers to ensure occupant safety and meet regulatory standards, thereby driving the demand for automotive airbags. Continuous advancements in airbag technology, such as multi-stage deployment, occupant sensing systems, and pedestrian protection features, have made airbags more effective in mitigating injuries during accidents. The availability of advanced airbag systems with improved safety performance contributes to higher demand in the market.

According to the research report "Asia Pacific Automotive Airbag Market Outlook, 2029,", the Asia Pacific Automotive Airbag Market was valued at more than USD 8 Billion in 2023. The Asia-Pacific region is a global hub for automotive manufacturing, with countries like China, Japan, South Korea, and India leading in vehicle production. The increasing production of passenger cars, commercial vehicles, and two-wheelers in the region drives the demand for airbag systems. There is a growing awareness among consumers in the Asia-Pacific region regarding the importance of vehicle safety features.

Increased awareness about the risks associated with road accidents and the benefits of airbag systems has led to a higher demand for vehicles equipped with advanced safety technologies, including airbags. The Asia-Pacific region is experiencing significant growth in the electric vehicle (EV) market. Electric vehicle manufacturers are incorporating airbag systems tailored to the unique safety requirements of EVs, further driving the demand for automotive airbags in the region. Rising disposable income levels in countries like China, India, and Southeast Asian nations have led to an increase in vehicle ownership. As consumers become more affluent, they are willing to invest in safer vehicles equipped with advanced safety features, including airbags. Furthermore, rapid urbanisation in Asia-Pacific countries has led to increased traffic congestion and higher risks of road accidents. As a result, consumers are increasingly prioritising vehicles with enhanced safety features, such as airbags, to protect themselves and their passengers in the event of a collision.

Market Drivers

• Regulatory Mandates: Stringent safety regulations imposed by governments across the Asia-Pacific region mandate the inclusion of airbag systems in vehicles. Regulations set by authorities such as the Ministry of Land, Infrastructure, Transport, and Tourism (MLIT) in Japan, the China Automotive Technology and Research Centre (CATARC) in China, and similar agencies in other countries drive the adoption of automotive airbags to meet safety standards, thereby boosting market demand.
• Rapid Urbanisation and Traffic Congestion: With rapid urbanisation and increasing traffic congestion in major cities across Asia-Pacific countries, the risk of road accidents has heightened. As a result, there is a growing demand for vehicles equipped with advanced safety features like airbags to mitigate the risks associated with urban driving environments, driving the growth of the automotive airbag market.

Market Challenges

• Cost Constraints: One of the major challenges in the Asia-Pacific region is cost constraints. While demand for airbag systems is increasing, price sensitivity among consumers and automakers can limit adoption, particularly in emerging markets where affordability is a key concern.
• Technical Expertise and Infrastructure: Developing advanced airbag technologies requires significant technical expertise and infrastructure. Some countries in the Asia-Pacific region lack the necessary research and development capabilities or manufacturing infrastructure to produce sophisticated airbag systems, leading to dependency on imports or slower innovation cycles.

Market Opportunity

• Rising Safety Awareness: With rising awareness of road safety and the importance of vehicle occupant protection, there is a growing demand for advanced safety technologies, including airbags, among consumers in the Asia-Pacific region. This trend presents an opportunity for manufacturers to introduce innovative airbag systems tailored to the preferences and safety requirements of regional markets.
• Emerging Markets: Emerging markets in the Asia Pacific region, such as China, India, and Southeast Asian countries, represent untapped opportunities for automotive airbag manufacturers. As disposable incomes rise and vehicle ownership increases in these markets, there is a growing demand for safer vehicles equipped with essential safety features, including airbags.

Based on the types, they are segmented into the frontal airbag, side airbag, knee airbag, and others. In terms of material types, they are segmented into nylon 6.6, polyester fibre, and others.

Side airbags significantly contribute to the market. Many countries in the Asia-Pacific region experience dense urban traffic conditions with narrow roads and congested streets. In such environments, side-impact collisions are common, especially during lane changes or intersections. Side airbags provide crucial protection to occupants in these scenarios by mitigating the impact forces and reducing the risk of injury. Regulatory bodies in various Asia-Pacific countries have mandated the inclusion of side airbags in vehicles to meet safety standards.

For example, Japan's New Car Assessment Programme (JNCAP) and China's China New Car Assessment Programme (C-NCAP) have stringent requirements for side-impact protection, driving the adoption of side airbags in new vehicles. The trend towards urbanisation in many Asia-Pacific countries has led to a preference for compact cars and small vehicles suitable for city driving. These vehicles often have limited space and shorter crumple zones, making occupants more vulnerable to side-impact collisions. Furthermore, in Asia Pacific, nylon 6.6 is the leading material in the automotive airbag market. Nylon 6.6 is lightweight compared to many other materials, which is advantageous for automotive airbags as it minimises the overall weight of the airbag system. Lighter airbag systems contribute to improved vehicle fuel efficiency and performance, making Nylon 6.6 a preferred choice for automotive manufacturers aiming to meet stringent fuel economy standards. Nylon 6.6 offers a favourable combination of performance and cost-effectiveness, making it an attractive choice for automotive airbag manufacturers seeking to optimise production costs without compromising on quality or safety. Its availability in abundance and relatively low cost compared to alternative materials further contribute to its widespread adoption in the Asia-Pacific automotive airbag market.

Based on the vehicle types, they are bifurcated into passenger vehicles and commercial vehicles. Furthermore, according to the report, the distribution channels are segmented into OEM and aftermarket.

Passenger vehicles contribute to the highest market share. Customers in the Asia-Pacific area are giving priority to cars with cutting-edge safety features, such as airbags, due to rising road safety awareness and strict rules. The market for automotive airbags is expanding as a result of consumer demand for passenger cars with complete safety systems. Many countries in the Asia-Pacific region experience rapid urbanisation and congested road networks, leading to an increased risk of accidents. Passenger vehicles navigating through dense urban areas are susceptible to collisions, making airbags essential safety features to protect occupants from injury.

Governments across the Asia-Pacific region have implemented regulations mandating the inclusion of airbag systems in passenger vehicles to improve occupant safety. Compliance with these regulations is essential for automakers to sell their vehicles on the market, further driving the demand for automotive airbags in passenger vehicles. Furthermore, the aftermarket as the distribution channel of the automotive airbag contributes to the market because, as vehicles age, their airbag systems require replacement due to wear and tear, damage from accidents, or the expiration of their service life. The Asia-Pacific region has a large population of ageing vehicles, creating a substantial aftermarket demand for replacement airbag components and systems. With growing awareness of the importance of vehicle safety, consumers in the Asia-Pacific region are increasingly proactive about maintaining and upgrading safety features in their vehicles. This includes replacing out-dated or malfunctioning airbag systems with newer, more advanced models available in the aftermarket.

Based on the report, the major countries covered include China, Japan, India, Australia, South Korea, and the rest of Asia Pacific.

China is the largest automotive market in the world, producing a huge number of vehicles annually. The nation's automobile sector generates millions of passenger cars, trucks, and two-wheelers every year, which significantly increases demand for automotive airbag systems. The Chinese government has implemented stringent safety regulations mandating the inclusion of airbag systems in vehicles to enhance occupant safety. Compliance with these regulations is essential for automakers to sell their vehicles in the Chinese market, leading to a high adoption rate of automotive airbags.

With increasing awareness of road safety and the importance of vehicle occupant protection, Chinese consumers are prioritising vehicles equipped with advanced safety features, including airbags. As disposable incomes rise and safety consciousness grows, the demand for airbag-equipped vehicles in China continues to increase. Furthermore, China is a global leader in the adoption of electric vehicles (EVs), thanks to substantial government subsidies and incentives for EV producers and consumers. The Chinese market has a high need for automotive airbags since electric vehicles with cutting-edge safety features, such as airbags, are becoming more common. China's rapid urbanisation has led to congested road networks and increased traffic accidents in major cities. Airbags play a crucial role in mitigating the impact of collisions and reducing injuries in such environments, making them essential safety features in vehicles sold in China's urban areas.

The market is moderately fragmented, with a number of local players. These market competitors are attempting to increase their market share by implementing various marketing methods such as new product launches, investments, collaborations, and mergers and acquisitions. Companies are also investing in the creation of improved products. Furthermore, they are emphasizing on competitive pricing. In November 2020, INVISTA expanded its manufacturing facilities in China to meet worldwide demand. Various developmental tactics, including as business expansion, investments, new product launches, acquisition, partnerships, joint ventures, and mergers, promote market growth and provide attractive growth prospects for market participants.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Automotive Airbag market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Frontal Airbag
• Side Airbag
• Knee Airbag
• Others (Rear Airbags, Centre Console Airbags, Inflatable Seat Belts)

By Materials

• Nylon 6.6
• Polyester Fiber
• Other (Aramid (Nomex))

By Vehicle Type

• Passenger Vehicle
• Commercial Vehicle

By Distribution Channel

• OEM
• Aftermarket

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Automotive Airbag industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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