Asia Pacific Baby Care Products Market - Forecasts from 2024 to 2029

Asia Pacific baby care products market is expected to grow to US$60.207 billion in 2029, up from US$33.230 billion in 2022, with a CAGR of 8.86% during the projected period.

The baby care products market in Asia Pacific has grown rapidly due to several important factors. A sizable consumer base has been established by the region's high birth rates and growing population, and parents now have more disposable income to spend on high-end, specialized infant care products. Growing numbers of working parents and changing lifestyles have increased demand for quick and easy solutions including ready-to-eat baby food, wipes, and disposable diapers. Furthermore, natural and organic items are preferred due to health and safety concerns.

High population and growth in urbanization propel the growth of the Asia Pacific baby care market

The growing population assists the Asia Pacific baby care products market by expanding its customer base. The need for different baby care products is driven by this demographic transition, which promotes market expansion and economic growth. In response, producers broaden their range of products to meet the varied demands of their clients. Retail channels are impacted by the trend, with specialized shops and e-commerce sites becoming more and more popular. In general, the Asia Pacific baby care industry is strong and constantly changing due to demographic trends. Furthermore, the baby care products market is significantly impacted by the growing urbanization in the Asia Pacific area. The trend towards smaller families in metropolitan areas has resulted in a noticeable change in consumer behaviour where quality is prioritized over quantity. Urban households with higher disposable incomes may afford to spend more on high-end, specialized infant care products. This drives up the demand for creative, practical solutions. As per the National Institute of Urban Affairs, approximately 50% of people on the planet currently reside in urbanized regions. In the upcoming decades, this percentage is predicted to rise sharply along with growing earnings and a move away from rural and agricultural economies. One-sixth of the world's population resides in India, which is leading this transformation. India's cities are undergoing a significant change. Since 1951, the number of people living in urban areas has increased sixfold, from 62.4 million to 377.1 million in 2011. It is projected that by 2030, 590 million people will reside in Indian cities.

India is expected to witness significant growth during the forecasted period. 

Several factors contribute to this growth, including heightened awareness of nutrition, increased focus on structured retail marketing, urbanization trends, and a notable rise in the number of working mothers. Moreover, the market is witnessing a shift towards natural and sustainable products, as consumers become more aware of the adverse effects of synthetic alternatives. For instance, Plum responded to this trend by introducing a range of completely vegan, cruelty-free baby body-care products enriched with avocado in June 2023. Each product has undergone rigorous clinical testing under dermatological and pediatric supervision, ensuring its safety for daily use on newborns. Additionally, the rising demand for packaged baby food in the country is attributed to the increasing number of working mothers, driven by concerns about the nutritional content of baby food. Presently, one-third of women in India have joined the workforce. As per the latest Periodic Labour Force Survey for 2021-2022, India's Female Labour Force Participation Rate (FLFPR) within the prime workforce age group has experienced a substantial increase, surging from 23.3% in 2017-18 to 32.8%.

The country's falling child mortality rate and expanding urbanization rate will further enhance the market demand as well. As per World Bank data, India's urban population reached 508.368 million in 2022, up 14.45 per cent from 2016. In addition, India has reached a noteworthy milestone in reducing the rates of child mortality even lower. According to the Registrar General of India (RGI)'s Sample Registration System (SRS) Statistical Report 2020, which was released in September 2022, the nation has been gradually lowering its IMR, U5MR, and NMR since 2014 to meet the Sustainable Development Goals (SDG) objectives by 2030. The nation's Under 5 Mortality Rate (U5MR), which was 35 per 1000 live births in 2019 but 32 per 1000 in 2020, has significantly decreased by 3 points (Annual Decline Rate: 8.6%) from 2019

Market Key Developments

• August 2020: Introduction of the "Dabur Baby Range," which consists of eight products including Dabur Baby Oil, Dabur Baby Wash, Dabur Baby Cream, Dabur Baby Shampoo, Dabur Baby Daily Moisture Lotion, Dabur Baby Moisturising Wipes, Dabur Baby Talc-Free Powder, and Dabur Baby Gentle Nourishing Soap, Dabur India Ltd. announced the expansion of its Baby Care portfolio. The new Dabur Baby collection was made available on Amazon, where it was introduced as part of Amazon's Prime Day Sale.
• November 2021: Limited-edition collection of Disney-designed items from SOLIA Corporation, a wholly-owned subsidiary of YCP Holdings Limited, was launched in Japan. The goods were sold under the ALOBABY brand, an organic skincare collection designed to gently wash newborns' delicate skin. Furthermore, SOLIA Co., Ltd. sells premium organic skincare brands AMBiQUE and HALENA in addition to ALOBABY.

Segmentation:

By Product Type:

• Baby Food
• Baby Care
• Baby Skin Care
• Baby Hair Care
• Baby Toiletries
• Baby Feeding and Nursing Products
• Safety and Convenience

By Distribution Channel:

• Online
• Offline

By Country:

• China
• India
• Japan
• Taiwan
• Australia
• South Korea
• Others