The Asia Pacific Baked Chips Market would witness market growth of 7.1% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 57,698.2 Tonnes, showcasing a growth of 13.1% (2020-2023).
Supermarkets and hypermarkets serve as key distribution channels for these products, offering consumers convenient access to a wide variety of brands and flavors. These retail giants stock shelves with an array of baked chip options, ranging from traditional potato chips to innovative vegetable-based varieties. Therefore, the supermarkets and hypermarkets in India sold 4,614.70 Tonnes of this product in 2023.
The China market dominated the Asia Pacific Baked Chips Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $818 million by 2031. The Japan market is registering a CAGR of 6.4% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 7.7% during (2024 - 2031).
The promotion of baked chips has been driven by consumer demand for healthier snack options and manufacturers' efforts to highlight the health benefits, flavour variety, and convenience of these products through advertising, marketing, and ingredient transparency. Also, manufacturers invest in advertising and marketing campaigns to promote their products and educate consumers about the benefits of these chips.
Baked chips are widely available in supermarkets, specialty food stores, and online retailers, making them accessible to many consumers. The expansion of convenience stores, grab-and-go retail outlets, and vending machines provides increased access to ready-to-eat snack options, including these chips, for consumers seeking quick and convenient snack solutions while on the move or during travel.
The Asia Pacific region is host to several of the most sizable and most rapidly expanding retail sectors in the world. Countries like China, Japan, India, South Korea, and Australia contribute significantly to the region's retail landscape. India, in particular, plays a crucial role in driving the demand for these products in Asia Pacific. As per the Invest India data, the Indian retail sector is projected to reach $2 Tn by 2032. Hence, the region presents lucrative growth prospects for the market.
Based on End User, the market is segmented into Household, Restaurant & Cafes, and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience stores, Online Retail, and Others. Based on Source, the market is segmented into Vegetables, Fruits, Cereals, Grains, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Supermarkets and hypermarkets serve as key distribution channels for these products, offering consumers convenient access to a wide variety of brands and flavors. These retail giants stock shelves with an array of baked chip options, ranging from traditional potato chips to innovative vegetable-based varieties. Therefore, the supermarkets and hypermarkets in India sold 4,614.70 Tonnes of this product in 2023.
The China market dominated the Asia Pacific Baked Chips Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $818 million by 2031. The Japan market is registering a CAGR of 6.4% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 7.7% during (2024 - 2031).
The promotion of baked chips has been driven by consumer demand for healthier snack options and manufacturers' efforts to highlight the health benefits, flavour variety, and convenience of these products through advertising, marketing, and ingredient transparency. Also, manufacturers invest in advertising and marketing campaigns to promote their products and educate consumers about the benefits of these chips.
Baked chips are widely available in supermarkets, specialty food stores, and online retailers, making them accessible to many consumers. The expansion of convenience stores, grab-and-go retail outlets, and vending machines provides increased access to ready-to-eat snack options, including these chips, for consumers seeking quick and convenient snack solutions while on the move or during travel.
The Asia Pacific region is host to several of the most sizable and most rapidly expanding retail sectors in the world. Countries like China, Japan, India, South Korea, and Australia contribute significantly to the region's retail landscape. India, in particular, plays a crucial role in driving the demand for these products in Asia Pacific. As per the Invest India data, the Indian retail sector is projected to reach $2 Tn by 2032. Hence, the region presents lucrative growth prospects for the market.
Based on End User, the market is segmented into Household, Restaurant & Cafes, and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience stores, Online Retail, and Others. Based on Source, the market is segmented into Vegetables, Fruits, Cereals, Grains, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Calbee, Inc.
- Herr Foods Inc.
- Greendot Health Foods Pvt Ltd
- Utz Brands, Inc.
- General Mills, Inc.
- Campbell Soup Company
- Kellogg Company
- PepsiCo, Inc.
- Mondelez International, Inc.
- Europe Snacks Group
Market Report Segmentation
By End User (Volume, Tonnes, USD Billion, 2020-2031)- Household
- Restaurant & Cafes
- Others
- Supermarkets & Hypermarkets
- Convenience stores
- Online Retail
- Others
- Vegetables
- Fruits
- Cereals
- Grains
- Others
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Asia Pacific Baked Chips Market by End User
Chapter 6. Asia Pacific Baked Chips Market by Distribution Channel
Chapter 7. Asia Pacific Baked Chips Market by Source
Chapter 8. Asia Pacific Baked Chips Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Calbee, Inc.
- Herr Foods Inc.
- Greendot Health Foods Pvt Ltd
- Utz Brands, Inc.
- General Mills, Inc.
- Campbell Soup Company
- Kellogg Company
- PepsiCo, Inc.
- Mondelez International, Inc.
- Europe Snacks Group
Methodology
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