The Asia Pacific beach towels market is expected to grow from US$ 178.84 million in 2022 to US$ 226.45 million by 2028. It is estimated to grow at a CAGR of 4.0% from 2022 to 2028.
Product Innovation Pertaining to Beach Towels is Driving the Asia Pacific Beach Towels Market
Various fabric companies are trying to innovate fabrics used for designing beach towels. Some companies are using recycled fabric to make towels eco-friendly, sand-repellent, antimicrobial, lightweight, and rapidly drying. They are also trying to develop towels that can hold three times their weight in water and are ultra-portable so that a full-sized towel can be folded up to the size of a giant burrito, making it a perfect choice for traveling when space is at a premium. Such rising innovations in fabrics used to manufacture beach towels are anticipated to surge the market growth in the coming years. Some fabrics used in towels allow sand to slip off quickly without getting lodged in fibers like a traditional cotton towel. Manufacturers focus on product innovation to serve their customers better. These beach towels are sand-free, rapidly drying, ultra-absorbent, and compact & lightweight. With such product innovations, manufacturers are expected to expand their reach and gain a competitive edge in Asia Pacific beach towels market.Asia Pacific Beach Towels Market Overview
The increasing purchasing power, leading to higher expenditure on personal care products is augmenting the Asia Pacific beach towels market. According to the World Bank Organization 2021, the household disposable income of Asia Pacific has been revised to 7.9%. In addition, durability, strength, cost efficiency, water resistance, sand-free, and reasonably low weight are among the features of a beach towels that help boost their sales in the region. Beach towels are preferred as they provide comfort to sit or lie on the beach, protecting from the hot sand. The use of fabrics and personal care products is gaining traction in the region. Transforming lifestyle, growing awareness, and rapidly changing fashion trends led to the adoption of beach towels in the region. Recently, Asian countries such as Indonesia, Maldives, Vietnam, and Malaysia witnessed a boom in the tourism industry. People's urge to explore new destinations and rising trend of spending vacations at oceans fueled the demand for beach towels across the region. The e-commerce industry is booming and witnessing a dramatic shift as consumers are increasingly preferring online platforms for purchasing essential commodities. As online platforms are most-preferred distribution channels due to their shopping and product delivery convenience, they are driving the demand for beach towels.Asia Pacific Beach Towels Market Revenue and Forecast to 2028 (US$ Million)
Asia Pacific Beach Towels Market Segmentation
The Asia Pacific beach towels market is segmented based on type, material type, distribution channel, and country.- Based on type, the Asia Pacific beach towels market is bifurcated into anti-microbial and regular. The regular segment held a larger market share in 2022.
- Based on material type, the Asia Pacific beach towels market is segmented into cotton, microfiber, polyester, and others. The cotton segment held the largest market share in 2022.
- Based on distribution channel, the Asia Pacific beach towels market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
- Based on country, the Asia Pacific beach towels market has been categorized into China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific. Our regional analysis states that China dominated the market in 2022.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 APAC Beach Towels Market - By Type
1.3.2 APAC Beach Towels Market - By Material Type
1.3.3 APAC Beach Towels Market - By Distribution Channel
1.3.4 APAC Beach Towels Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. APAC Beach Towels Market Landscape
4.1 Market Overview
4.2 APAC PEST Analysis
4.3 Expert Opinions
5. APAC Beach Towels Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Growing Recreational Activities at Beaches
5.1.2 Increasing Demand for Antimicrobial Beach Towels
5.2 Market Restraints
5.2.1 Availability of Substitutes
5.3 Market Opportunities
5.3.1 Flourishment of E-Commerce
5.4 Future Trends
5.4.1 Product Innovation Pertaining to Beach Towels
5.5 Impact Analysis of Drivers and Restraints
6. Beach Towels Market - APAC Analysis
6.1 APAC Beach Towels Market Forecast and Analysis
7. APAC Beach Towels Market Analysis - By Type
7.1 Overview
7.2 APAC Beach Towels Market, By Type (2021 and 2028)
7.3 Anti-microbial
7.3.1 Overview
7.3.2 Anti-microbial: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
7.4 Regular
7.4.1 Overview
7.4.2 Regular: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
8. APAC Beach Towels Market Analysis - By Material Type
8.1 Overview
8.2 APAC Beach Towels Market, By Material Type (2021 and 2028)
8.3 Cotton
8.3.1 Overview
8.3.2 Cotton: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
8.4 Microfiber
8.4.1 Overview
8.4.2 Microfiber: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
8.5 Polyester
8.5.1 Overview
8.5.2 Polyester: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
8.6 Others
8.6.1 Overview
8.6.2 Others: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
9. APAC Beach Towels Market Analysis - By Distribution Channel
9.1 Overview
9.2 APAC Beach Towels Market, By Distribution Channel (2021 and 2028)
9.3 Supermarkets and Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets and Hypermarkets: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)
9.4 Specialty Stores
9.4.1 Overview
9.4.2 Specialty Stores: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)
9.5 Online Retail
9.5.1 Overview
9.5.2 Online Retail: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)
9.6 Others
9.6.1 Overview
9.6.2 Others: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)
10. APAC Beach Towels Market - Country Analysis
10.1 Overview
10.1.1 APAC: Beach Towels Market, by Key Country
10.1.1.1 Australia: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 Australia: Beach Towels Market, By Type
10.1.1.1.2 Australia: Beach Towels Market, by Material Type
10.1.1.1.3 Australia: Beach Towels Market, by Distribution Channel
10.1.1.2 China: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 China: Beach Towels Market, By Type
10.1.1.2.2 China: Beach Towels Market, by Material Type
10.1.1.2.3 China: Beach Towels Market, by Distribution Channel
10.1.1.3 India: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 India: Beach Towels Market, by Type
10.1.1.3.2 India: Beach Towels Market, by Material Type
10.1.1.3.3 India: Beach Towels Market, by Distribution Channel
10.1.1.4 Japan: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.4.1 Japan: Beach Towels Market, By Type
10.1.1.4.2 Japan: Beach Towels Market, by Material Type
10.1.1.4.3 Japan: Beach Towels Market, by Distribution Channel
10.1.1.5 South Korea: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.5.1 South Korea: Beach Towels Market, By Type
10.1.1.5.2 South Korea: Beach Towels Market, by Material Type
10.1.1.5.3 South Korea: Beach Towels Market, by Distribution Channel
10.1.1.6 Rest of APAC: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
10.1.1.6.1 Rest of APAC: Beach Towels Market, By Type
10.1.1.6.2 Rest of APAC: Beach Towels Market, by Material Type
10.1.1.6.3 Rest of APAC: Beach Towels Market, by Distribution Channel
11. Company Profiles
11.1 Dock & Bay Ltd
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Snappy Towels Inc.
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Canningvale Australia Pty Ltd.
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Pendleton Woolen Mills Inc.
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Oasis Towels
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Sandex Corp
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Hatton Textiles International Ltd.
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Qihai Textile Co. Ltd.
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
12. Appendix
12.1 About the Publisher
12.2 Glossary of Terms
List of Tables
Table 1 APAC Beach Towels Market Revenue Forecast to 2028 (US$ Mn)
Table 2. Australia Beach Towels Market, By Type- Revenue and Forecast to 2028 (US$ Million)
Table 3. Australia Beach Towels Market, by Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 4. Australia Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 5. China Beach Towels Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 6. China Beach Towels Market, by Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 7. China Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 8. India Beach Towels Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 9. India Beach Towels Market, by Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 10. India Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 11. Japan Beach Towels Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 12. Japan Beach Towels Market, by Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 13. Japan Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 14. South Korea Beach Towels Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 15. South Korea Beach Towels Market, by Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 16. South Korea Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of APAC Beach Towels Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of APAC Beach Towels Market, by Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of APAC Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 20. Glossary of Terms
List of Figures
Figure 1. APAC Beach Towels Market Segmentation
Figure 2. APAC Beach Towels Market Segmentation - By Country
Figure 3. APAC Beach Towels Market Overview
Figure 4. APAC Beach Towels Market, by Material Type
Figure 5. APAC Beach Towels Market, by Country
Figure 6. APAC - PEST Analysis
Figure 7. Expert Opinions
Figure 8. APAC Beach Towels Market: Impact Analysis of Drivers and Restraints
Figure 9. APAC Beach Towels Market Forecast and Analysis, 2020-2028 (US$ Mn)
Figure 10. APAC Beach Towels Market Revenue Share, By Type (2021 and 2028)
Figure 11. Anti-microbial: APAC Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 12. Regular: APAC Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 13. APAC Beach Towels Market Revenue Share, By Material Type (2021 and 2028)
Figure 14. Cotton: APAC Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 15. Microfiber: APAC Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 16. Polyester: APAC Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 17. Others: APAC Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 18. APAC Beach Towels Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 19. Supermarkets and Hypermarkets: APAC Beach Towels Market- Revenue and Forecast To 2028 (US$ Mn)
Figure 20. Specialty Stores: APAC Beach Towels Market- Revenue and Forecast To 2028 (US$ Mn)
Figure 21. Online Retail: APAC Beach Towels Market- Revenue and Forecast To 2028 (US$ Mn)
Figure 22. Others: APAC Beach Towels Market- Revenue and Forecast To 2028 (US$ Mn)
Figure 23. APAC: Beach Towels Market, by Key Country - Revenue (2021) (US$ ‘Million)
Figure 24. APAC: Beach Towels Market Revenue Share, by Key Country (2021 and 2028)
Figure 25. Australia: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
Figure 26. China: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
Figure 27. India: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
Figure 28. Japan: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
Figure 29. South Korea: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
Figure 30. Rest of APAC: Beach Towels Market -Revenue and Forecast to 2028 (US$ Million)
Companies Mentioned
- Canningvale Australia Pty Ltd.
- Dock & Bay Ltd
- Hatton Textiles International Ltd.
- Oasis Towels
- Pendleton Woolen Mills Inc.
- Qihai Textile Co. Ltd.
- Sandex Corp
- Snappy Towels Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 89 |
| Published | February 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 178.84 Million |
| Forecasted Market Value ( USD | $ 226.45 Million |
| Compound Annual Growth Rate | 4.0% |
| Regions Covered | Asia Pacific |
| No. of Companies Mentioned | 8 |
