The Asia Pacific Beard Oil Market would witness market growth of 6.5% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 36.34 million Units (30 ml), showcasing a growth of 17.0% (2020-2023).
Premium price range beard oils are designed for moisturizing, conditioning, and enhancing the beard's appearance and health. These products often contain high-quality ingredients like exotic essential oils (e.g., sandalwood, cedarwood) and rare carrier oils (e.g., argan, jojoba), which offer superior hydration and nourishment. Thus, the China market consumed 2.25 million units of this oil in 2023.
The China market dominated the Asia Pacific Beard Oil Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $160.5 million by 2031. The Japan market is registering a CAGR of 5.9% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 7.3% during (2024 - 2031).
The influence of social media and marketing on the market cannot be overstated. Platforms like Instagram, YouTube, TikTok, and Facebook have revolutionized how grooming products are promoted, creating a direct and dynamic channel between brands and consumers. Influencers and targeted social media campaigns have become pivotal in shaping consumer perceptions and driving the popularity of beard care products. By leveraging engaging content and endorsements from popular figures, brands can reach a broader audience, build trust, and drive sales.
Social media influencers have become modern-day trendsetters, wielding significant power over consumer behavior. These influencers often have large, engaged followings and can sway their audience’s purchasing decisions through personal endorsements and authentic content. In the beard care industry, influencers specializing in men's grooming and lifestyle are crucial in promoting these oils. For instance, prominent influencers like Carlos Costa, known for his iconic beard and grooming advice, regularly feature beard care products on his Instagram and YouTube channels. His recommendations carry weight with his followers, who seek to emulate his style and grooming routine.
In Japan, the rising demand for this oil is significantly influenced by the pervasive use of social media platforms. Japanese consumers increasingly use social media for grooming tips, product reviews, and style inspiration. Platforms like Instagram, YouTube, and Twitter are particularly influential. For example, popular Japanese groomers share detailed grooming routines and product recommendations with their followers. Their endorsements of these oils, along with tutorials on how to use them effectively, have contributed to the growing popularity of these products. Similarly, South Korean consumers are highly engaged with social media, using these platforms to follow grooming trends and seek product recommendations. Influencers and celebrities, known for their meticulous grooming habits, play a vital role in shaping consumer preferences. Furthermore, YouTube channels offer content that underscores the significance of beard maintenance and the function of these oils in the preservation of healthy facial hair. These influencers often collaborate with local and international oil brands, further driving awareness and demand. Therefore, the region will present lucrative growth opportunities for the market throughout the forecast period.
Based on Price Range, the market is segmented into Low, Mid-range, and Premium Range. Based on Product Type, the market is segmented into Conventional, and Organic. Based on Sales Channel, the market is segmented into Hypermarket & Supermarket, Online, Wholesaler & Distributor, Specialty Stores, Exclusive Stores, and Others. Based on Packaging, the market is segmented into Bottled, Jar, and Other. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
Premium price range beard oils are designed for moisturizing, conditioning, and enhancing the beard's appearance and health. These products often contain high-quality ingredients like exotic essential oils (e.g., sandalwood, cedarwood) and rare carrier oils (e.g., argan, jojoba), which offer superior hydration and nourishment. Thus, the China market consumed 2.25 million units of this oil in 2023.
The China market dominated the Asia Pacific Beard Oil Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $160.5 million by 2031. The Japan market is registering a CAGR of 5.9% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 7.3% during (2024 - 2031).
The influence of social media and marketing on the market cannot be overstated. Platforms like Instagram, YouTube, TikTok, and Facebook have revolutionized how grooming products are promoted, creating a direct and dynamic channel between brands and consumers. Influencers and targeted social media campaigns have become pivotal in shaping consumer perceptions and driving the popularity of beard care products. By leveraging engaging content and endorsements from popular figures, brands can reach a broader audience, build trust, and drive sales.
Social media influencers have become modern-day trendsetters, wielding significant power over consumer behavior. These influencers often have large, engaged followings and can sway their audience’s purchasing decisions through personal endorsements and authentic content. In the beard care industry, influencers specializing in men's grooming and lifestyle are crucial in promoting these oils. For instance, prominent influencers like Carlos Costa, known for his iconic beard and grooming advice, regularly feature beard care products on his Instagram and YouTube channels. His recommendations carry weight with his followers, who seek to emulate his style and grooming routine.
In Japan, the rising demand for this oil is significantly influenced by the pervasive use of social media platforms. Japanese consumers increasingly use social media for grooming tips, product reviews, and style inspiration. Platforms like Instagram, YouTube, and Twitter are particularly influential. For example, popular Japanese groomers share detailed grooming routines and product recommendations with their followers. Their endorsements of these oils, along with tutorials on how to use them effectively, have contributed to the growing popularity of these products. Similarly, South Korean consumers are highly engaged with social media, using these platforms to follow grooming trends and seek product recommendations. Influencers and celebrities, known for their meticulous grooming habits, play a vital role in shaping consumer preferences. Furthermore, YouTube channels offer content that underscores the significance of beard maintenance and the function of these oils in the preservation of healthy facial hair. These influencers often collaborate with local and international oil brands, further driving awareness and demand. Therefore, the region will present lucrative growth opportunities for the market throughout the forecast period.
Based on Price Range, the market is segmented into Low, Mid-range, and Premium Range. Based on Product Type, the market is segmented into Conventional, and Organic. Based on Sales Channel, the market is segmented into Hypermarket & Supermarket, Online, Wholesaler & Distributor, Specialty Stores, Exclusive Stores, and Others. Based on Packaging, the market is segmented into Bottled, Jar, and Other. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Leven Rose
- Bossman Brands, Inc.
- Macho Beard Company S.L.
- Beardbrand
- Brooklyn Grooming Co.
- Brickell Brands LLC
- Mountaineer Brand
- Texas Beard Company
- Viking Revolution LLC
- Honest Amish
Market Report Segmentation
By Price Range (Volume, Thousand Units (30 ml), USD Billion, 2020-2031)- Low
- Mid-range
- Premium Range
- Conventional
- Organic
- Hypermarket & Supermarket
- Online
- Wholesaler & Distributor
- Specialty Stores
- Exclusive Stores
- Others
- Bottled
- Jar
- Other
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Beard Oil Market by Price Range
Chapter 5. Asia Pacific Beard Oil Market by Product Type
Chapter 6. Asia Pacific Beard Oil Market by Sales Channel
Chapter 7. Asia Pacific Beard Oil Market by Packaging
Chapter 8. Asia Pacific Beard Oil Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Leven Rose
- Bossman Brands, Inc.
- Macho Beard Company S.L.
- Beardbrand
- Brooklyn Grooming Co.
- Brickell Brands LLC
- Mountaineer Brand
- Texas Beard Company
- Viking Revolution LLC
- Honest Amish
Methodology
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