Broccoli powder is widely used in nutritional supplements due to its high content of essential vitamins (A, C, K), antioxidants, fiber, and minerals. It's valued for its ability to support immune function, enhance digestion, and provide detoxification benefits. The convenience of broccoli powder allows it to be easily incorporated into daily supplement regimens, making it a popular choice for those looking to boost their vegetable intake. Market trends show growing demand for natural, plant-based supplements, driven by increasing consumer awareness of health and wellness. Therefore, in Japan, 37.05 tonnes of broccoli powder is expected to be utilized by the year 2031 in nutritional supplements.
The China market dominated the Asia Pacific Broccoli Powder Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $8.35 millions by 2031. The Japan market is registering a CAGR of 10.9% during 2024-2031. Additionally, the India market would capture a CAGR of 12.3% during 2024-2031.
The rising demand for superfoods has been fueled by growing consumer awareness about the importance of nutrition in preventing chronic diseases, boosting immunity, and maintaining overall health. As part of this trend, broccoli powder has gained recognition as a convenient way for individuals to incorporate the benefits of broccoli into their diets without the need for fresh produce.
Broccoli powder has emerged as a popular choice for health-conscious consumers seeking quick and easy ways to enhance their nutrient intake. The powdered form of broccoli offers the same nutritional benefits as fresh broccoli but with added convenience, as it can be easily mixed into smoothies, shakes, soups, and other meals. This appeal is particularly strong in urban areas where busy lifestyles often limit the time available for meal preparation.
India, home to the largest vegetarian population in the world, has also contributed to the rising demand for plant-based products. Although vegetarianism has deep cultural roots in India, there is a growing trend toward more Westernized plant-based diets, including veganism. In urban centers like Mumbai and Delhi, health-conscious consumers are increasingly seeking out plant-based supplements, and broccoli powder is finding its way into smoothies, health drinks, and even traditional Indian dishes like curries and soups, where it enhances both the nutritional value and flavor.
Additionally, the organic food industry is growing rapidly in this nation. The volume of organic food exports during 2023-24 was 2,61,029 MT, as reported by the Agricultural and Processed Food Products Export Development Authority. The organic food export realization was approximately INR 4007.91 Crore (494.80 million USD). Therefore, this multifaceted growth positions Asia-Pacific as a key player in the broccoli powder market.
List of Key Companies Profiled
- Nutra Green Biotechnology Co., Ltd.
- Saipro Biotech Private Limited
- Nutradry Pty. Ltd.
- Xi'an Lifewe Biological Technology Co., Ltd.
- Pioneer Herb Industrial Co.,Ltd.
- American International Foods, Inc.
- Nutraonly (Xi'an) Nutritions Inc.
- Incoltec
- VehGro B.V.
Market Report Segmentation
By Nature (Volume, Tonnes, USD Million, 2020-2031)
- Conventional
- Organic
By Distribution Channel (Volume, Tonnes, USD Million, 2020-2031)
- B2B
- B2C
By Application (Volume, Tonnes, USD Million, 2020-2031)
- Food and Beverages
- Nutritional Supplements
- Cosmetics
- Animal Feed
- Other Applications
By Country (Volume, Tonnes, USD Million, 2020-2031)
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Companies Mentioned
Some of the key companies profiled in this Asia-Pacific Broccoli Powder market report include:- Nutra Green Biotechnology Co., Ltd.
- Saipro Biotech Private Limited
- Nutradry Pty. Ltd.
- Xi'an Lifewe Biological Technology Co., Ltd.
- Pioneer Herb Industrial Co.,Ltd.
- American International Foods, Inc.
- Nutraonly (Xi'an) Nutritions Inc.
- Incoltec
- VehGro B.V.
Methodology
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