Asia-Pacific Poultry Feed Market Outlook, 2029

The poultry feed market in the Asia-Pacific (APAC) region plays a critical role in supporting the growing poultry industry. With an expanding population and rising demand for protein-rich foods, poultry meat and eggs have become staple sources of affordable nutrition for many households across the region. The market encompasses a wide range of feed types, including starter, grower, and finisher feeds, tailored to meet the different nutritional requirements of poultry at various growth stages. Additionally, the market supports both large-scale commercial poultry farms and smaller backyard farming operations, making it highly diversified.

A key driver of the poultry feed market in APAC is the region’s burgeoning middle-class population, which increasingly seeks higher-quality animal products. As consumers shift toward healthier and more sustainable food sources, there is a growing emphasis on the nutritional value and safety of poultry products. Moreover, as poultry is more cost-effective compared to other meats like beef or pork, it has become a popular option, contributing to a sustained rise in poultry farming. Countries such as China, India, Indonesia and Thailand are major players in this market, benefiting from their large agricultural base and strong domestic demand for poultry products. The APAC poultry feed market’s growth is closely linked to the region's rapid urbanization, changing dietary patterns, and increased consumption of protein-rich foods.

According to the research report "Asia-Pacific (APAC) Poultry Feed Market Outlook, 2029,", the APAC Poultry Feed market is anticipated to grow at more than 4.01% CAGR from 2024 to 2029. The APAC poultry feed market has seen several key trends that are shaping its future. There is a rising focus on feed quality, with a move toward organic and antibiotic-free poultry feed as consumers demand healthier products. The trend of integrating additives like enzymes and probiotics in feed to enhance poultry health and productivity is gaining traction. This shift is being driven by growing awareness of sustainable farming practices and animal welfare.

In terms of government policies, several APAC countries have implemented regulations to ensure the safety and quality of feed products. Governments are increasingly enforcing stricter guidelines on the use of antibiotics and growth promoters in poultry feed, which are seen as potential risks to human health. Countries like India and China have made efforts to promote local feed production through subsidies and support for research in developing alternative protein sources for feed. Technological advancements have also had a profound impact on the poultry feed market. Precision feeding technologies, which use sensors and data analytics to optimize feed distribution, are becoming more common.

This technology helps farmers reduce waste, lower costs, and improve the efficiency of their poultry operations. When it comes to dominating companies, the APAC poultry feed market is highly competitive, with both local and multinational companies vying for market share. Key players include CP Group, New Hope Group, and Japfa Comfeed, which have extensive operations across the region. These companies have a strong foothold in various APAC countries, benefiting from their large-scale production capacities and extensive distribution networks.

Market Drivers

• Urbanization and Changing Lifestyles: Rapid urbanization in the APAC region has led to evolving consumer lifestyles, which include a greater focus on convenient, ready-to-cook poultry products. As more people move to cities and adopt faster-paced lives, the demand for processed poultry products has risen. This shift has fueled growth in commercial poultry farming, which relies heavily on formulated feed to maintain high productivity and meet rising demand. Urbanization is also contributing to increased awareness about food quality, further driving the market for specialized poultry feed.
• Advancements in Poultry Feed Formulation: The poultry feed market in APAC is benefiting from ongoing innovations in feed formulation that are aimed at improving poultry health, growth rates, and productivity. The inclusion of additives such as probiotics, enzymes, and organic minerals has enhanced feed efficiency, reducing production costs for farmers. As farmers seek ways to optimize their poultry farming operations, the demand for scientifically formulated feed continues to grow. These advancements are especially crucial in regions where farmers are aiming to meet global standards for poultry product quality and safety.

Market Challenges

• Environmental Concerns and Sustainability Issues: The environmental impact of poultry farming and feed production is becoming a major concern in the APAC region. Poultry farming generates significant waste, and the production of feed ingredients like soy and corn contributes to deforestation, water consumption, and greenhouse gas emissions. As governments and consumers become more environmentally conscious, feed manufacturers are under increasing pressure to develop more sustainable products. However, shifting to eco-friendly feed options, such as plant-based or alternative protein sources, poses logistical and cost challenges for the industry.

Market Trends

• Adoption of Precision Feeding Technologies: Precision feeding is emerging as a major trend in the APAC poultry feed market, driven by the need for more efficient and sustainable poultry farming practices. Technologies such as automated feeders and real-time monitoring systems are being adopted by large-scale poultry farms to optimize feed usage and reduce waste. These systems allow farmers to provide the exact amount of feed required based on the bird’s growth stage and health, resulting in better feed conversion ratios and improved profitability. This trend is helping to modernize poultry farming across the region.
• Growing Popularity of Feed Additives: There is a growing trend toward the inclusion of functional feed additives in poultry feed, such as enzymes, amino acids, and probiotics, which enhance the nutritional value of feed and improve poultry health. These additives promote better digestion, stronger immune systems, and faster growth rates, helping farmers achieve higher productivity. As awareness of animal health and welfare increases, feed manufacturers are focusing on developing specialized feed blends that incorporate these additives, offering a competitive advantage in a market that is becoming increasingly focused on quality and sustainability.

Cereal and grains are the most widely used ingredients in the APAC poultry feed market due to their high nutritional value, affordability, and abundant availability.

Cereal and grains are the most widely used ingredients in the APAC poultry feed market due to their high nutritional value, affordability, and abundant availability. Key grains like corn, wheat, and barley are rich in carbohydrates, which provide the essential energy that poultry needs for growth and egg production. These grains are integral to poultry feed formulations, making them indispensable to both small-scale and large-scale poultry farms across the region. Corn, in particular, is a staple ingredient because of its high starch content and palatability, which ensures efficient feed conversion and rapid growth of poultry.

The vast agricultural base in countries like China, India, and Indonesia ensures a steady supply of these grains, helping to stabilize feed costs and support the growing demand for poultry products. The affordability of cereal grains also makes them an attractive option for poultry farmers aiming to minimize production costs while maintaining productivity. Additionally, cereal-based feeds are highly versatile, easily adaptable for various formulations depending on the nutritional needs of different poultry species and growth stages.

The dominance of cereal grains in poultry feed is further bolstered by their compatibility with other essential feed components, such as protein sources, minerals, and vitamins. This combination makes them an ideal foundation for creating balanced diets that ensure optimal poultry health and performance. As the demand for poultry products continues to rise across APAC, cereal and grain-based feeds are expected to remain the leading choice for poultry farmers.

Pellet feed is the leading form in the APAC poultry feed market due to its numerous benefits in terms of efficiency, feed conversion, and ease of handling.

Pellet feed is the leading form in the APAC poultry feed market due to its numerous benefits in terms of efficiency, feed conversion, and ease of handling. Pelletized feed is created by compressing finely ground feed ingredients into small, dense pellets that are easy for poultry to consume. This form of feed has gained popularity because it enhances digestibility, reduces feed wastage, and ensures a balanced intake of essential nutrients in every pellet. Farmers prefer pellet feed as it leads to faster growth, improved weight gain, and higher productivity in poultry farming. One of the key advantages of pellet feed is its uniformity.

Each pellet contains the same nutrient profile, ensuring that all poultry in a flock receive consistent nutrition, which is crucial for achieving uniform growth rates and health. Moreover, pellet feed is less prone to separation and spoilage compared to mash or crumble forms, making it more convenient for storage and transport. This is especially important in countries like India, China, and Thailand, where large-scale commercial poultry operations require reliable and efficient feed solutions.

The compact nature of pellet feed also allows for better feed intake control, reducing the risk of overfeeding or underfeeding. Additionally, the pelletization process often includes heat treatment, which helps eliminate pathogens and improve feed safety. t, pellet feed has become the preferred choice among poultry farmers across APAC, especially for broiler chickens, where rapid growth and feed efficiency are critical to profitability.

Broilers are the leading livestock segment in the APAC poultry feed market, driven by the immense demand for poultry meat across the region.

Broilers are the leading livestock segment in the APAC poultry feed market, driven by the immense demand for poultry meat across the region. Broilers are specifically bred for meat production, and their rapid growth rates require specialized, high-quality feed formulations that promote efficient weight gain. The affordability and versatility of broiler meat make it a staple protein source for millions of consumers in APAC, particularly in fast-growing economies like China, India, and Indonesia. This consistent demand for poultry meat fuels the growth of broiler farming, which, in turn, drives the need for large quantities of feed.

Broiler chickens have a short growth cycle, often reaching market weight within six to eight weeks, making feed efficiency a crucial factor in their production. Poultry feed tailored to broilers is designed to maximize growth while minimizing feed consumption, ensuring optimal feed conversion ratios. This type of feed typically contains a balanced mix of proteins, energy-rich grains, vitamins, and minerals to support rapid muscle development and health.

In addition, the increasing focus on producing high-quality, antibiotic-free broiler meat has led to advancements in feed formulation, with the inclusion of probiotics and other additives that promote healthier growth without the need for growth promoters. The growing demand for broiler meat in both domestic and export markets positions broilers as the dominant livestock category in the APAC poultry feed market, with feed formulations specifically designed for their needs continuing to drive market growth.

China is the leading country in the APAC poultry feed market due to its massive poultry farming industry, growing demand for poultry products, and advanced feed production capabilities.

China is the leading country in the APAC poultry feed market due to its massive poultry farming industry, growing demand for poultry products, and advanced feed production capabilities. One of the primary reasons for China's dominance is its status as the world’s largest producer and consumer of poultry meat and eggs. As the country’s population continues to grow, along with rising incomes and urbanization, the demand for affordable protein sources like poultry has surged. Poultry is a staple in the Chinese diet, and its lower cost compared to beef or pork makes it an essential part of daily meals, driving the need for high-quality poultry feed.

China’s poultry farming industry is highly developed, with both large-scale commercial operations and small-scale farms contributing to the massive output of poultry products. These farms rely heavily on specialized feed to maintain high productivity and meet the growing domestic and international demand for poultry meat and eggs. The large-scale nature of poultry farming in China ensures consistent demand for feed, making it a dominant force in the APAC poultry feed market. Additionally, China has advanced feed production capabilities, with numerous feed mills spread across the country.

These mills utilize modern technologies and formulations to produce efficient, nutrient-rich feed that promotes healthy growth and maximizes feed conversion ratios in poultry. The country’s well-established agricultural sector also ensures a stable supply of raw materials like corn and soybeans, essential components of poultry feed. Furthermore, China’s strong logistics infrastructure facilitates the distribution of feed to poultry farms across its vast geography, ensuring that the industry can scale to meet increasing demand. t, China’s combination of a booming poultry industry, feed production expertise, and robust supply chain networks positions it as the leader in the APAC poultry feed market.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Poultry Feed market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Ingredients

• Cereal/Grain
• Oilseed Meal
• Fish Meal & Bone Meal
• Others

By Form

• Pallet
• Mash
• Crumbles
• Others

By Livestock

• Broiler
• Layers
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Poultry Feed industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.