Asia Pacific Chicken Powder Market Forecast to 2030 - Regional Analysis - By Type and Application

The Asia Pacific chicken powder market was valued at US$ 176.93 million in 2022 and is expected to reach US$ 288.91 million by 2030; it is estimated to grow at a CAGR of 6.3% from 2022 to 2030.

Rising Preference for Umami Flavors Fuels the Asia Pacific Chicken Powder Market

Rising modernization, changing lifestyles, and changing taste preferences boost the demand for umami flavors across the world. Umami is considered the fifth primary taste-next to sweet, sour, bitter, and salty. Umami flavor imparts a savory taste to the food items. Thus, it has become a popular flavor among food and beverage manufacturers aiming to improve the taste of low-sodium offerings. Umami adds a 'brothy' or 'meaty' taste to end products. Thus, with increasing popularity, the demand for umami-flavored products is increasing among the global population.

The umami flavor is mainly obtained from various meat extracts such as beef, chicken powder, and pork extracts. Chicken powder is used in various foods and beverages to bring the umami taste and mouthfeel. Moreover, umami gives a meaty flavor to the end product. The savory quality of Umami can make food items taste richer without adding sodium or fat. Therefore, the preference for umami flavor increases among manufacturers to cater to the rising demand of consumers. Kerry Group offers umami stocks that are clean-label and can be used in prepared meals, soups, sauces, gravies, burgers, and poultry applications.

Thus, the rising preference for umami flavors is expected to provide lucrative opportunities for the Asia Pacific chicken powder market during the forecast period.

Asia Pacific Chicken Powder Market Overview

The chicken powder market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The increasingly high number of consumers in Asia Pacific countries are opting for animal products as a preferred source of protein. The region holds promising growth potential for the chicken powder market players due to the flourishing food industry. The demand for chicken-based products is increasing with the rising popularity of the Western diet and increased demand for ready-to-eat and ready-to-cook products in China and India, among other countries.

Moreover, the discourse associated with cattle is religious in India. Article 48 of the Indian Constitution considers slaughtering cows, milch, calves, and draught cattle as an offense. The Environment Ministry of India banned the slaughter of cattle in May 2017. Thus, the demand for chicken-based products is higher in India, thereby boosting the demand for chicken powder.

Manufacturers such as Neogen Corporation and Ottogi New Zealand Ltd. use livestock and poultry products to enhance the flavor and fragrance of their soups, sauces, nuggets, snacks, ready-to-eat meals, etc. Thus, the demand for meat extract such as chicken powder as a raw material is increasing among manufacturers, which is expected to drive the chicken powder market in Asia Pacific during the forecast period.

Asia Pacific Chicken Powder Market Revenue and Forecast to 2030 (US$ Thousand)

Asia Pacific Chicken Powder Market Segmentation

The Asia Pacific Chicken Powder Market is segmented based on type, application, and country.

Based on type, the Asia Pacific chicken powder market is bifurcated into low-fat and conventional. The conventional segment held a larger Asia Pacific chicken powder market share in 2022.

By application, the Asia Pacific chicken powder market is segmented into food & beverages, dietary supplements, pet food, and animal feed. The food & beverages segment held the largest Asia Pacific chicken powder market share in 2022. Similarly, food & beverages is further categorized into RTE and RTC meals, soups sauces and dressings, savory snacks, noodles and pastas, and others.

Based on country, the Asia Pacific chicken powder market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific chicken powder market in 2022.

Symrise AG, Fuji Foods Inc, The Scoular Co, BRF SA, and Nikken Foods Co Ltd are some of the leading companies operating in the Asia Pacific chicken powder market.