The Asia Pacific Customer Intelligence Platform Market should witness market growth of 28.7% CAGR during the forecast period (2022-2028).
The subsequent level of client data management is a customer intelligent platform (CIP). It integrates billions of data points from many sources to provide insights, serving and connecting business users in sales, marketing, commerce, and service. To comprehend, analyze, and assess structured and unstructured data throughout the company, a CIP uses AI and machine learning. A CIP's single customer view improves customer experience and company agility. The program makes data accessible to users in numerous places, so they can keep the business process running smoothly.
A single, reliable source makes it possible for advertisers and marketers to precisely target consumers following their choices, geography, and requirements. In addition, the CDP's real-time data will assure ROI via campaigns planned by product managers and engineers from distant regions. In these situations, inaccurate data might contribute to the company's demise. As a consequence, it is essential to have precise information about clients and their needs. The platform can provide customized, real-time solutions in this situation. As a result, the need for consumer data platforms is anticipated to increase throughout the epidemic.
The Asia-Pacific area is also anticipated to expand significantly, improving the region's emerging countries' embrace of mobile and internet banking, including Singapore, China, and India. The rapid rise of e-commerce is what is fueling the industry's expansion. In addition, the region's widespread adoption of mobile and internet banking promotes the usage of digital banking services for retail payments. In addition, numerous countries' governments are undertaking several measures to develop the BFSI industry in the area. For instance, the Reserve Bank of India (RBI) has encouraged mobile payments, one of the main factors driving the expansion of the banking sector, by abolishing the transaction limit of $745 and enabling banks to establish their restrictions. This supports the growth of the regional market.
The China market dominated the Asia Pacific Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $664.4 million by 2028. The Japan market is estimated to grow a CAGR of 27.9% during (2022-2028). Additionally, The India market would experience a CAGR of 29.5% during (2022-2028).
Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
The subsequent level of client data management is a customer intelligent platform (CIP). It integrates billions of data points from many sources to provide insights, serving and connecting business users in sales, marketing, commerce, and service. To comprehend, analyze, and assess structured and unstructured data throughout the company, a CIP uses AI and machine learning. A CIP's single customer view improves customer experience and company agility. The program makes data accessible to users in numerous places, so they can keep the business process running smoothly.
A single, reliable source makes it possible for advertisers and marketers to precisely target consumers following their choices, geography, and requirements. In addition, the CDP's real-time data will assure ROI via campaigns planned by product managers and engineers from distant regions. In these situations, inaccurate data might contribute to the company's demise. As a consequence, it is essential to have precise information about clients and their needs. The platform can provide customized, real-time solutions in this situation. As a result, the need for consumer data platforms is anticipated to increase throughout the epidemic.
The Asia-Pacific area is also anticipated to expand significantly, improving the region's emerging countries' embrace of mobile and internet banking, including Singapore, China, and India. The rapid rise of e-commerce is what is fueling the industry's expansion. In addition, the region's widespread adoption of mobile and internet banking promotes the usage of digital banking services for retail payments. In addition, numerous countries' governments are undertaking several measures to develop the BFSI industry in the area. For instance, the Reserve Bank of India (RBI) has encouraged mobile payments, one of the main factors driving the expansion of the banking sector, by abolishing the transaction limit of $745 and enabling banks to establish their restrictions. This supports the growth of the regional market.
The China market dominated the Asia Pacific Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $664.4 million by 2028. The Japan market is estimated to grow a CAGR of 27.9% during (2022-2028). Additionally, The India market would experience a CAGR of 29.5% during (2022-2028).
Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
Scope of the Study
By Data Channel
- Web & Email
- Social Media
- Mobile
- Call Centers
- In Store
- Others
By Vertical
- BFSI
- Telecom
- Travel & Hospitality
- Retail & eCommerce
- Healthcare & Life Sciences
- Manufacturing
- Energy & Utilities
- Media & Entertainment
- Others
By Deployment Mode
- Cloud
- On-premise
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Component
- Platform (without Services)
- Services
By Application
- Customer Data Collection & Management
- Customer Behaviour Analytics
- Customer Segmentation & Targeting
- Customer Experience Management & Personalized Recommendation
- Customer Retention & Engagement
- Omnichannel Marketing & Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- IBM Corporation
- Salesforce.com, Inc.
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Oracle Corporation
- Accenture PLC
- SAP SE
- Informatica, LLC
- Adobe, Inc.
- SAS Institute, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Customer Intelligence Platform Market, by Data Channel
1.4.2 Asia Pacific Customer Intelligence Platform Market, by Vertical
1.4.3 Asia Pacific Customer Intelligence Platform Market, by Deployment Mode
1.4.4 Asia Pacific Customer Intelligence Platform Market, by Organization Size
1.4.5 Asia Pacific Customer Intelligence Platform Market, by Component
1.4.6 Asia Pacific Customer Intelligence Platform Market, by Application
1.4.7 Asia Pacific Customer Intelligence Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.4.2 Key Strategic Move: (Acquisition and Mergers : 2018, Jul - 2022, Dec) Leading Players
Chapter 4. Asia Pacific Customer Intelligence Platform Market by Data Channel
4.1 Asia Pacific Web & Email Market by Country
4.2 Asia Pacific Social Media Market by Country
4.3 Asia Pacific Mobile Market by Country
4.4 Asia Pacific Call Centers Market by Country
4.5 Asia Pacific In Store Market by Country
4.6 Asia Pacific Others Market by Country
Chapter 5. Asia Pacific Customer Intelligence Platform Market by Vertical
5.1 Asia Pacific BFSI Market by Country
5.2 Asia Pacific Telecom Market by Country
5.3 Asia Pacific Travel & Hospitality Market by Country
5.4 Asia Pacific Retail & eCommerce Market by Country
5.5 Asia Pacific Healthcare & Life Sciences Market by Country
5.6 Asia Pacific Manufacturing Market by Country
5.7 Asia Pacific Energy & Utilities Market by Country
5.8 Asia Pacific Media & Entertainment Market by Country
5.9 Asia Pacific Other Vertical Market by Country
Chapter 6. Asia Pacific Customer Intelligence Platform Market by Deployment Mode
6.1 Asia Pacific Cloud Market by Country
6.2 Asia Pacific On-premise Market by Country
Chapter 7. Asia Pacific Customer Intelligence Platform Market by Organization Size
7.1 Asia Pacific Large Enterprises Market by Country
7.2 Asia Pacific Small & Medium Enterprises Market by Country
Chapter 8. Asia Pacific Customer Intelligence Platform Market by Component
8.1 Asia Pacific Platform (without Services) Market by Country
8.2 Asia Pacific Services Market by Country
Chapter 9. Asia Pacific Customer Intelligence Platform Market by Application
9.1 Asia Pacific Customer Data Collection & Management Market by Country
9.2 Asia Pacific Customer Behaviour Analytics Market by Country
9.3 Asia Pacific Customer Segmentation & Targeting Market by Country
9.4 Asia Pacific Customer Experience Management & Personalized Recommendation Market by Country
9.5 Asia Pacific Customer Retention & Engagement Market by Country
9.6 Asia Pacific Omnichannel Marketing & Others Market by Country
Chapter 10. Asia Pacific Customer Intelligence Platform Market by Country
10.1 China Customer Intelligence Platform Market
10.1.1 China Customer Intelligence Platform Market by Data Channel
10.1.2 China Customer Intelligence Platform Market by Vertical
10.1.3 China Customer Intelligence Platform Market by Deployment Mode
10.1.4 China Customer Intelligence Platform Market by Organization Size
10.1.5 China Customer Intelligence Platform Market by Component
10.1.6 China Customer Intelligence Platform Market by Application
10.2 Japan Customer Intelligence Platform Market
10.2.1 Japan Customer Intelligence Platform Market by Data Channel
10.2.2 Japan Customer Intelligence Platform Market by Vertical
10.2.3 Japan Customer Intelligence Platform Market by Deployment Mode
10.2.4 Japan Customer Intelligence Platform Market by Organization Size
10.2.5 Japan Customer Intelligence Platform Market by Component
10.2.6 Japan Customer Intelligence Platform Market by Application
10.3 India Customer Intelligence Platform Market
10.3.1 India Customer Intelligence Platform Market by Data Channel
10.3.2 India Customer Intelligence Platform Market by Vertical
10.3.3 India Customer Intelligence Platform Market by Deployment Mode
10.3.4 India Customer Intelligence Platform Market by Organization Size
10.3.5 India Customer Intelligence Platform Market by Component
10.3.6 India Customer Intelligence Platform Market by Application
10.4 South Korea Customer Intelligence Platform Market
10.4.1 South Korea Customer Intelligence Platform Market by Data Channel
10.4.2 South Korea Customer Intelligence Platform Market by Vertical
10.4.3 South Korea Customer Intelligence Platform Market by Deployment Mode
10.4.4 South Korea Customer Intelligence Platform Market by Organization Size
10.4.5 South Korea Customer Intelligence Platform Market by Component
10.4.6 South Korea Customer Intelligence Platform Market by Application
10.5 Singapore Customer Intelligence Platform Market
10.5.1 Singapore Customer Intelligence Platform Market by Data Channel
10.5.2 Singapore Customer Intelligence Platform Market by Vertical
10.5.3 Singapore Customer Intelligence Platform Market by Deployment Mode
10.5.4 Singapore Customer Intelligence Platform Market by Organization Size
10.5.5 Singapore Customer Intelligence Platform Market by Component
10.5.6 Singapore Customer Intelligence Platform Market by Application
10.6 Malaysia Customer Intelligence Platform Market
10.6.1 Malaysia Customer Intelligence Platform Market by Data Channel
10.6.2 Malaysia Customer Intelligence Platform Market by Vertical
10.6.3 Malaysia Customer Intelligence Platform Market by Deployment Mode
10.6.4 Malaysia Customer Intelligence Platform Market by Organization Size
10.6.5 Malaysia Customer Intelligence Platform Market by Component
10.6.6 Malaysia Customer Intelligence Platform Market by Application
10.7 Rest of Asia Pacific Customer Intelligence Platform Market
10.7.1 Rest of Asia Pacific Customer Intelligence Platform Market by Data Channel
10.7.2 Rest of Asia Pacific Customer Intelligence Platform Market by Vertical
10.7.3 Rest of Asia Pacific Customer Intelligence Platform Market by Deployment Mode
10.7.4 Rest of Asia Pacific Customer Intelligence Platform Market by Organization Size
10.7.5 Rest of Asia Pacific Customer Intelligence Platform Market by Component
10.7.6 Rest of Asia Pacific Customer Intelligence Platform Market by Application
Chapter 11. Company Profiles
11.1 IBM Corporation
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional & Segmental Analysis
11.1.4 Research & Development Expenses
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.5.3 Acquisition and Mergers:
11.1.6 SWOT Analysis
11.2 Salesforce.com, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expense
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Acquisition and Mergers:
11.2.6 SWOT Analysis
11.3 Microsoft Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.5.2 Acquisition and Mergers:
11.3.6 SWOT Analysis
11.4 Google LLC (Alphabet, Inc.)
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Oracle Corporation
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 Accenture PLC
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expenses
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Acquisition and Mergers:
11.6.6 SWOT Analysis
11.7 SAP SE
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Acquisition and Mergers:
11.7.6 SWOT Analysis
11.8 Informatica, LLC
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expenses
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Product Launches and Product Expansions:
11.8.5.3 Acquisition and Mergers:
11.9 Adobe, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental and Regional Analysis
11.9.4 Research & Development Expense
11.9.5 Recent strategies and developments:
11.9.5.1 Product Launches and Product Expansions:
11.10. SAS Institute, Inc.
11.10.1 Company Overview
11.10.2 Recent strategies and developments:
11.10.2.1 Acquisition and Mergers:
11.10.2.2 Geographical Expansions:
Companies Mentioned
- IBM Corporation
- Salesforce.com, Inc.
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Oracle Corporation
- Accenture PLC
- SAP SE
- Informatica, LLC
- Adobe, Inc.
- SAS Institute, Inc.
Methodology
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