Asia Pacific Feminine Hygiene Products Market Forecast to 2030 - Regional Analysis - by Product Type; and Distribution Channel

The Asia Pacific feminine hygiene products market is expected to grow from US$ 11,682.47 million in 2022 to US$ 15,044.91 million by 2030. It is estimated to grow at a CAGR of 3.2% from 2022 to 2030.

Initiatives by Governments and Organizations Fuels Asia Pacific Feminine Hygiene Products Market

The increasing prices of feminine hygiene products owing to higher taxes prevent consumers from buying them. Thus, they search for alternatives, which can hamper their health. However, with increasing awareness about feminine hygiene, various governments globally are taking various initiatives, such as reducing taxes on feminine hygiene products and distributing them free of cost. For instance, the government of India has completely exempted sanitary pads from GST by charging a 0% tax rate on the sale of sanitary pads. Also, in 2018, Maharashtra's Department of Rural Development (India) launched the Asmita Yojana. As part of this program, Self-Help Groups (SHGs) purchase sanitary napkins from vendors, register on a mobile application and then provide the packs to Asmita cardholders, mostly teenage females in school, at a very low price.

Further, in 2016, the Seoul Metropolitan Government (SMG) began supplying sanitary pads to teenagers from low-income families after realizing that these products are a basic requirement and a human rights concern. The SMG created a master plan and launched its public sanitary pad support program in 2019, following a pilot operation in 2018. Thus, initiatives taken by government bodies and organizations further create lucrative growth opportunities for the market.

Asia Pacific Feminine Hygiene Products Market Overview

The Asia Pacific feminine hygiene products market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The market growth is attributed to the growing women population in countries such as India and China, increasing disposable income, and the increasing inclination of females toward maintaining personal hygiene. In addition, the initiatives taken by various governments and organizations to promote females' health have increased the demand for feminine hygiene products in the region. In January 2021, the government of Raigarh (Chhattisgarh, India) announced the launch of “Pavna,” a unique community-based menstrual hygiene program. This program aims to ensure universal menstrual hygiene through indigenous strategies based on three principles: Access, Awareness, and Acceptance to revolutionize the behavior and usage patterns of feminine hygiene products. According to a study conducted by the Women and Child Development Department of Raigarh, before the program's launch, 40% of women used sanitary pads, which after the implementation of Pavna increased to 75% in March 2022. Also, the government of India has completely exempted GST on the sale of sanitary pads.

Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)

Asia Pacific Feminine Hygiene Products Market Segmentation

The Asia Pacific feminine hygiene products market is segmented into product type, distribution channel, and country.

Based on product type, the Asia Pacific feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest Asia Pacific feminine hygiene products market share in 2022.

Based on distribution channel, the Asia Pacific feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.

Based on country, the Asia Pacific feminine hygiene products market has been categorized into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated Asia Pacific feminine hygiene products market in 2022.

Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.

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