The surge in plant-based diets has influenced the french fries market, with manufacturers and restaurants offering alternatives like sweet potato fries and fries from other vegetables. This aligns with the broader trend of sustainable and plant-forward eating. Plant-based fries cater not only to strict vegetarians but also to the growing number of flexitarians who embrace a predominantly plant-based diet while occasionally incorporating animal products. This inclusivity broadens the consumer base for plant-based fries.
Additionally, the premiumization of french fries reflects changing consumer preferences for high-quality and artisanal offerings. Gourmet fries with truffle-infused oil, exotic spices, or specialty cheeses cater to those seeking a more elevated and unique culinary experience. Consumer preferences have evolved beyond traditional fast-food fare, with an increasing demand for high-quality and premium options. Gourmet fries align with this shift, offering a more refined and upscale version of a beloved classic. The premiumization of fries clearly indicates that quality is valued above quantity. Consumers are willing to pay a premium for a smaller portion that delivers an exceptional taste experience, showcasing a departure from the mass-produced, generic fry offerings.
The rapid expansion of international and domestic quick-service restaurant chains in China has played a pivotal role in popularizing french fries. Major international and local fast-food chains include french fries as a staple side dish on their menus. As per the data from the State Council of the Government of China, the food industry experienced consistent growth in production and sales during the first half of 2022. The retail sales of grain, oil, and food reached 903.18 billion yuan, reflecting a year-on-year increase of 9.9%. Hence, the rising food sector in the Asia Pacific will propel the growth of the regional market.
The China market dominated the Asia Pacific French Fries Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1672.2 Million by 2030. The Japan market is exhibiting a CAGR of 4.5% during (2023 - 2030). Additionally, The India market would experience a CAGR of 5.7% during (2023 - 2030).
Based on End-use, the market is segmented into Food Service, and Retail. Based on Product, the market is segmented into Frozen, and Fresh. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- McCain Foods Limited
- J.R. Simplot Company
- Lamb Weston Holdings, Inc.
- Aviko Rixona B.V. (Royal Cosun)
- Farm Frites International B.V.
- LUXFRIES NV
- General Mills, Inc.
- Alexia Foods, Inc. (Conagra Brands, Inc.)
- The Kraft Heinz Company
- Himalaya Food International Ltd.
Market Report Segmentation
By End-use (Volume, Hundred Tonnes, USD Billion, 2019-2030)- Food Service
- Retail
- Frozen
- Fresh
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Companies Mentioned
- McCain Foods Limited
- J.R. Simplot Company
- Lamb Weston Holdings, Inc.
- Aviko Rixona B.V. (Royal Cosun)
- Farm Frites International B.V.
- LUXFRIES NV
- General Mills, Inc.
- Alexia Foods, Inc. (Conagra Brands, Inc.)
- The Kraft Heinz Company
- Himalaya Food International Ltd.
Methodology
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