The Asia Pacific Hair Mask Market is expected to witness market growth of 11.5% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 25.33 million units (200 grams), showcasing a growth of 16.5% (2020-2023).
Offline distribution channels include physical stores such as supermarkets, hypermarkets, specialty beauty stores, and salons. These channels allow customers to experience the product firsthand, test its texture, and evaluate its fragrance before purchasing. Offline retail dominates the hair mask market due to the presence of well-established networks and the ability to offer in-store promotions, consultations, and bundled discounts. Specialty beauty stores often provide professional recommendations, driving purchases of premium or salon-grade hair masks. The offline channel thrives on personalized shopping experiences, enabling brands to build stronger relationships with customers. Thus, in India, 5.54 million units of hair masks are expected to be sold through offline distribution channel by the year 2031.
The China market dominated the Asia Pacific Hair Mask Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $122.3 million by 2031. The Japan market is expected to witness a CAGR of 10.8% during 2024-2031. Additionally, the India market would register a CAGR of 12.2% during 2024-2031.
Many hair masks also target the scalp. These masks contain tea tree oil, salicylic acid, or other soothing agents that help balance oil production, reduce dandruff, and calm irritation. Specialized hair masks designed to preserve color and reduce chemical damage are common for individuals who color or chemically treat their hair. These masks provide moisture and nourishment while helping to lock in color and maintain shine.
The adoption of hair masks has grown across different demographics due to the increasing focus on self-care and the desire for healthy hair. The rise of social media platforms and beauty influencers has played a significant role in educating consumers about the benefits of using hair masks. Consumers are becoming more informed about maintaining healthy hair and how specialized products like hair masks can contribute to overall hair health.
Chinese consumers are becoming more inclined towards premium and high-quality hair care products as they seek to enhance their appearance and maintain healthy hair. The growing trend of urbanization and the influence of social media and beauty influencers also play a crucial role in driving the demand for hair masks in China. As consumers become more conscious of hair care routines, the market for hair masks is poised to grow, supported by innovative products and advanced formulations from local and international brands. Therefore, the hair mask market in India and China is experiencing substantial growth due to the rising hair care sector and increasing disposable income.
Offline distribution channels include physical stores such as supermarkets, hypermarkets, specialty beauty stores, and salons. These channels allow customers to experience the product firsthand, test its texture, and evaluate its fragrance before purchasing. Offline retail dominates the hair mask market due to the presence of well-established networks and the ability to offer in-store promotions, consultations, and bundled discounts. Specialty beauty stores often provide professional recommendations, driving purchases of premium or salon-grade hair masks. The offline channel thrives on personalized shopping experiences, enabling brands to build stronger relationships with customers. Thus, in India, 5.54 million units of hair masks are expected to be sold through offline distribution channel by the year 2031.
The China market dominated the Asia Pacific Hair Mask Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $122.3 million by 2031. The Japan market is expected to witness a CAGR of 10.8% during 2024-2031. Additionally, the India market would register a CAGR of 12.2% during 2024-2031.
Many hair masks also target the scalp. These masks contain tea tree oil, salicylic acid, or other soothing agents that help balance oil production, reduce dandruff, and calm irritation. Specialized hair masks designed to preserve color and reduce chemical damage are common for individuals who color or chemically treat their hair. These masks provide moisture and nourishment while helping to lock in color and maintain shine.
The adoption of hair masks has grown across different demographics due to the increasing focus on self-care and the desire for healthy hair. The rise of social media platforms and beauty influencers has played a significant role in educating consumers about the benefits of using hair masks. Consumers are becoming more informed about maintaining healthy hair and how specialized products like hair masks can contribute to overall hair health.
Chinese consumers are becoming more inclined towards premium and high-quality hair care products as they seek to enhance their appearance and maintain healthy hair. The growing trend of urbanization and the influence of social media and beauty influencers also play a crucial role in driving the demand for hair masks in China. As consumers become more conscious of hair care routines, the market for hair masks is poised to grow, supported by innovative products and advanced formulations from local and international brands. Therefore, the hair mask market in India and China is experiencing substantial growth due to the rising hair care sector and increasing disposable income.
List of Key Companies Profiled
- L'Oréal S.A.
- Shiseido Company Limited
- Unilever PLC
- Henkel AG & Company, KGaA
- The Procter & Gamble Company
- Johnson & Johnson
- Revlon, Inc. (MacAndrews & Forbes)
- Kao Corporation
- Davines S.p.A.
Market Report Segmentation
By Nature (Volume, Thousand Units, USD Billion, 2020-2031)- Conventional
- Organic
- Professional
- Individual
- Offline
- Online
- Dry
- Frizzy
- Curly
- Other Hair Types
- Steam-Free Mask
- Thermal Steam Mask
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Hair Mask Market by Nature
Chapter 5. Asia Pacific Hair Mask Market by Application
Chapter 6. Asia Pacific Hair Mask Market by Distribution Channel
Chapter 7. Asia Pacific Hair Mask Market by Hair Type
Chapter 8. Asia Pacific Hair Mask Market by Product
Chapter 9. Asia Pacific Hair Mask Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- L'Oréal S.A.
- Shiseido Company Limited
- Unilever PLC
- Henkel AG & Company, KGaA
- The Procter & Gamble Company
- Johnson & Johnson
- Revlon, Inc. (MacAndrews & Forbes)
- Kao Corporation
- Davines S.p.A.
Methodology
LOADING...
