Asia Pacific Healthcare CRM Market Forecast to 2030 - Regional Analysis - by Deployment Mode, Product Type, Application, and End User

The Asia Pacific healthcare CRM market was valued at US$ 1.16 billion in 2022 and is expected to reach US$ 2.74 billion by 2030; it is estimated to register a CAGR of 11.3% from 2022 to 2030.

Increasing Knowledge About Internet of Things and Artificial Intelligence Boosts Asia Pacific Healthcare CRM Market

The demand for data-driven insights, analytics, and population health management is significantly promoting the development of the healthcare industry, which, in turn, propels the demand for healthcare CRM. This increase in demand can be related to the growing emphasis on value-based care and the demand for healthcare organizations to improve patient outcomes, lower costs, and improve overall care quality. Data-driven insights analytics are critical in healthcare CRM since they allow organizations to examine and evaluate large volumes of patient data to identify trends, patterns, and correlations. This enables healthcare practitioners to understand their patient population better, allowing them to make more accurate decisions about treatment plans, interventions, and resource allocation. Healthcare organizations may also identify high-risk patients, forecast prospective illnesses, and intervene proactively to prevent negative outcomes by employing data-driven analytics. Similarly, population health management is another significant driver of the growing demand for data-driven insights and analytics in the Asia Pacific healthcare CRM market. Population health management, focusing on improving the health outcomes of entire populations, necessitates healthcare organizations having an extensive understanding of their patient population and the factors that impact their health. Data-driven insights analytics allow healthcare professionals to segment their patient population based on criteria including demographics, clinical problems, and risk factors. This allows them to personalize medical services and treatment plans to the individual requirements of distinct patient groups.

Furthermore, healthcare CRM developers rapidly integrate advanced analytics and population health management capabilities into healthcare CRM platforms. These capabilities enable healthcare organizations to use data to enhance clinical and operational outcomes, resulting in better patient care and lower costs. Thus, the increasing demand for data-driven insights, analytics, and population health management propels the demand for healthcare CRM to improve patient outcomes, reduce costs, and enhance the overall quality of care, which fuels the growth of the Asia Pacific healthcare CRM market.

Asia Pacific Healthcare CRM Market Overview

The market for healthcare CRM in China is expected to witness significant growth in the coming years due to the increasing adoption of digital technologies in the healthcare sector. The Chinese government is promoting digital health solutions to improve the quality and accessibility of healthcare services. Under the Healthy China 2030 plan, China plans to invest significantly in advancing its healthcare technology innovation in the coming years. This expenditure is intended to ensure health equity within China through technological advancements and improvements to the healthcare system.

Additionally, China is among the most densely populated countries across the world. The current population is ~1.41 billion. According to the Global Burden of Disease (GBD) study published in October 2020, the population in the country is prone to infectious, chronic, and acute diseases. China reports the incidence of many diseases such as stroke, cancer, Alzheimer's, and diabetes. The rising number of patients and the increasing demand for better healthcare services boost the Asia Pacific healthcare CRM market growth in China. Furthermore, according to data from the Future Health Index, 94% of Chinese healthcare professionals used digital health technology or mobile health apps. The growing presence of local key players is boosting the China healthcare CRM market growth. Manufacturers are focusing on expanding their strategic global presence and specialized expertise with exclusive technological capabilities, leading to the market growth in China. Aging population has become one of the major contributors to the increased demand for healthcare CRM software as they are unable to visit the hospital anytime due to physical stress and thus require a proper schedule for medical visits and a digital appointment for home care settings. In 2019, 12.6% of China's population was over 65. Also, as per WHO, by 2040, ~402 million people (i.e., 28% of the total population) will be over 60. Thus, China is facing pressures of an aging population and constant rise in the prevalence of diseases such as cancer, Alzheimer's disease, and diabetes. As a result, demand for hospital visits and online appointments will continue to rise, setting new requirements for healthcare CRM software in China.

Asia Pacific Healthcare CRM Market Segmentation

The Asia Pacific healthcare CRM market is categorized into deployment mode, product type, application, and end user, and country.

Based on deployment mode, the Asia Pacific healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held a larger market share in 2022.

In terms of product type, the Asia Pacific healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held a larger market share in 2022.

By application, the Asia Pacific healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held the largest market share in 2022. The case management segment is further subsegmented into disease management and clinical trials relationship management. The case coordination segment is further subsegmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.

By end user, the Asia Pacific healthcare CRM market is segmented into providers, payers, and others. The providers segment held the largest market share in 2022.

By country, the Asia Pacific healthcare CRM market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific healthcare CRM market share in 2022.

International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Sage Group Plc, Salesforce Inc, SAP SE, SugarCRM Inc, Veeva Systems Inc, and Zendesk Inc are among the leading companies operating in the Asia Pacific healthcare CRM market.