The Asia Pacific Himalayan Salt Market is expected to witness market growth of 18.2% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 44,055.8 tonnes, showcasing a growth of 6.7% (2020-2023).
Pink salt, a prominent type within the Himalayan salt market, is renowned for its distinctive pink hue and rich mineral content. Mined from ancient salt deposits in the Punjab region of Pakistan, this salt is celebrated for its purported health benefits, including its high levels of essential trace minerals like potassium, calcium, and magnesium. Thus, the China market is expected to utilize 27,223.10 tonnes of pink salt by 2031.
The China market dominated the Asia Pacific Himalayan Salt Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $172.00 millions by 2031. The India market is showcasing a CAGR of 18.7% during 2024-2031. Additionally, the Japan market would register a CAGR of 17.2% during 2024-2031.
Instagram, YouTube, and TikTok have emerged as the primary platforms for disseminating these endorsements. Influencers and wellness advocates, many of whom have large followings, frequently post about the benefits of Himalayan salt, whether used in cooking, as a bath soak, or even in the form of salt lamps.
Moreover, these posts often include visually appealing images and videos that emphasize the product's natural origins, distinctive color, and association with holistic health practices. The visual nature of platforms like Instagram makes them especially effective for promoting products like Himalayan salt, which has a unique and photogenic appearance.
The Asia Pacific region presents a dynamic and rapidly growing market for Himalayan salt, driven by rising disposable incomes and the increasing incorporation of Himalayan salt in both food processing and food service industries. The increasing demand for Himalayan salt in India is driven by rising disposable incomes and growing use in food processing and service sectors. As India's middle class expands, with more households experiencing higher disposable income levels, there is a noticeable shift towards premium and health-oriented products.
Pink salt, a prominent type within the Himalayan salt market, is renowned for its distinctive pink hue and rich mineral content. Mined from ancient salt deposits in the Punjab region of Pakistan, this salt is celebrated for its purported health benefits, including its high levels of essential trace minerals like potassium, calcium, and magnesium. Thus, the China market is expected to utilize 27,223.10 tonnes of pink salt by 2031.
The China market dominated the Asia Pacific Himalayan Salt Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $172.00 millions by 2031. The India market is showcasing a CAGR of 18.7% during 2024-2031. Additionally, the Japan market would register a CAGR of 17.2% during 2024-2031.
Instagram, YouTube, and TikTok have emerged as the primary platforms for disseminating these endorsements. Influencers and wellness advocates, many of whom have large followings, frequently post about the benefits of Himalayan salt, whether used in cooking, as a bath soak, or even in the form of salt lamps.
Moreover, these posts often include visually appealing images and videos that emphasize the product's natural origins, distinctive color, and association with holistic health practices. The visual nature of platforms like Instagram makes them especially effective for promoting products like Himalayan salt, which has a unique and photogenic appearance.
The Asia Pacific region presents a dynamic and rapidly growing market for Himalayan salt, driven by rising disposable incomes and the increasing incorporation of Himalayan salt in both food processing and food service industries. The increasing demand for Himalayan salt in India is driven by rising disposable incomes and growing use in food processing and service sectors. As India's middle class expands, with more households experiencing higher disposable income levels, there is a noticeable shift towards premium and health-oriented products.
List of Key Companies Profiled
- Evolution Salt Co.
- Himalayan Salt Company
- Salts Worldwide
- SALT Minerals GmbH
- Naturo Healthplus
- San Francisco Salt Company
- Saltan Ltd.
- Rocky Mountain Salt Company
- The Meadow
- Murray River Salt
Market Report Segmentation
By Type (Volume, Tonnes, USD Billion, 2020-2031)
- Pink Salt
- Black Salt
- White Salt
By Form (Volume, Tonnes, USD Billion, 2020-2031)
- Granular
- Powder
- Liquid Brine
- Blocks
By End Use (Volume, Tonnes, USD Billion, 2020-2031)
- Food Processing
- Foodservice
- Retail
- Hypermarkets and Supermarkets
- Convenience Stores
- Online
- Other Retail Type
By Country (Volume, Tonnes, USD Billion, 2020-2031)
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Himalayan Salt Market by Type
Chapter 5. Asia Pacific Himalayan Salt Market by Form
Chapter 6. Asia Pacific Himalayan Salt Market by End Use
Chapter 7. Asia Pacific Himalayan Salt Market by Country
Chapter 8. Company Profiles
Companies Mentioned
Some of the key companies profiled in this Asia-Pacific Himalayan Salt market report include:- Evolution Salt Co.
- Himalayan Salt Company
- Salts Worldwide
- SALT Minerals GmbH
- Naturo Healthplus
- San Francisco Salt Company
- Saltan Ltd.
- Rocky Mountain Salt Company
- The Meadow
- Murray River Salt
Methodology
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