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Asia-Pacific Immersive Virtual Reality Market Size, Share & Trends Analysis Report by Component, Device, Technology, End-Use, Country and Growth Forecast, 2024-2031

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    Report

  • 158 Pages
  • September 2024
  • Region: Asia Pacific
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6014262
Description Jump to:
The Asia Pacific Immersive Virtual Reality Market is expected to witness market growth of 26.3% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Immersive Virtual Reality Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $6.32 billion by 2031. The Japan market is registering a CAGR of 25.5% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 27.1% during 2024-2031.



Technicians use VR to receive remote assistance for complex maintenance tasks. Experts can provide guidance and troubleshooting support through VR, allowing on-site technicians to visualize instructions and solutions in real-time.

Moreover, VR facilitates remote training for field technicians, providing interactive simulations and scenarios that enhance their ability to handle real-world issues effectively. Researchers use VR to conduct virtual field studies in remote or endangered locations, minimizing the need for physical travel and reducing environmental impact.

The Chinese government has supported the VR industry through national policies and initiatives to foster technological innovation. Investments from government programs and subsidies are driving the development of VR technology and its applications across various sectors. China’s virtual reality (VR) industry attracted strong investment and financing in 2021. The scale of investment and financing in VR more than double in 2021. China unveiled a plan to boost the industry’s development, aiming to expand its market scale to over 350 billion yuan (about $49.4 billion) by 2026.

List of Key Companies Profiled

  • Microsoft Corporation
  • HTC Corporation
  • Meta Platforms, Inc.
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • Sony Corporation
  • Unity Software Inc.
  • Magic Leap, Inc.
  • Apple, Inc.
  • Qualcomm Incorporated (Qualcomm Technologies, Inc.)
  • Google LLC

Market Report Segmentation

By Component

  • Hardware
  • Software
  • Services

By Device

  • Head Mounted Display
  • Gesture Tracking Device
  • Projectors and Display Wall

By Technology

  • Semi and Fully Immersive
  • Non-Immersive

By End-use

  • Gaming
  • Media and Entertainment
  • Healthcare
  • Education
  • Automotive
  • Manufacturing
  • Retail and E-commerce
  • Aerospace, Defense and others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Immersive Virtual Reality Market, by Component
1.4.2 Asia Pacific Immersive Virtual Reality Market, by Device
1.4.3 Asia Pacific Immersive Virtual Reality Market, by Technology
1.4.4 Asia Pacific Immersive Virtual Reality Market, by End-use
1.4.5 Asia Pacific Immersive Virtual Reality Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 The Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2022, Apr - 2024, Sep) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. Asia Pacific Immersive Virtual Reality Market by Component
5.1 Asia Pacific Hardware Market by Country
5.2 Asia Pacific Software Market by Country
5.3 Asia Pacific Services Market by Country
Chapter 6. Asia Pacific Immersive Virtual Reality Market by Device
6.1 Asia Pacific Head Mounted Display Market by Country
6.2 Asia Pacific Gesture Tracking Device Market by Country
6.3 Asia Pacific Projectors & Display Wall Market by Country
Chapter 7. Asia Pacific Immersive Virtual Reality Market by Technology
7.1 Asia Pacific Semi & Fully Immersive Market by Country
7.2 Asia Pacific Non-Immersive Market by Country
Chapter 8. Asia Pacific Immersive Virtual Reality Market by End-use
8.1 Asia Pacific Gaming Market by Country
8.2 Asia Pacific Media & Entertainment Market by Country
8.3 Asia Pacific Healthcare Market by Country
8.4 Asia Pacific Education Market by Country
8.5 Asia Pacific Automotive Market by Country
8.6 Asia Pacific Manufacturing Market by Country
8.7 Asia Pacific Retail & E-commerce Market by Country
8.8 Asia Pacific Aerospace, Defense & others Market by Country
Chapter 9. Asia Pacific Immersive Virtual Reality Market by Country
9.1 China Immersive Virtual Reality Market
9.1.1 China Immersive Virtual Reality Market by Component
9.1.2 China Immersive Virtual Reality Market by Device
9.1.3 China Immersive Virtual Reality Market by Technology
9.1.4 China Immersive Virtual Reality Market by End-use
9.2 Japan Immersive Virtual Reality Market
9.2.1 Japan Immersive Virtual Reality Market by Component
9.2.2 Japan Immersive Virtual Reality Market by Device
9.2.3 Japan Immersive Virtual Reality Market by Technology
9.2.4 Japan Immersive Virtual Reality Market by End-use
9.3 India Immersive Virtual Reality Market
9.3.1 India Immersive Virtual Reality Market by Component
9.3.2 India Immersive Virtual Reality Market by Device
9.3.3 India Immersive Virtual Reality Market by Technology
9.3.4 India Immersive Virtual Reality Market by End-use
9.4 South Korea Immersive Virtual Reality Market
9.4.1 South Korea Immersive Virtual Reality Market by Component
9.4.2 South Korea Immersive Virtual Reality Market by Device
9.4.3 South Korea Immersive Virtual Reality Market by Technology
9.4.4 South Korea Immersive Virtual Reality Market by End-use
9.5 Singapore Immersive Virtual Reality Market
9.5.1 Singapore Immersive Virtual Reality Market by Component
9.5.2 Singapore Immersive Virtual Reality Market by Device
9.5.3 Singapore Immersive Virtual Reality Market by Technology
9.5.4 Singapore Immersive Virtual Reality Market by End-use
9.6 Malaysia Immersive Virtual Reality Market
9.6.1 Malaysia Immersive Virtual Reality Market by Component
9.6.2 Malaysia Immersive Virtual Reality Market by Device
9.6.3 Malaysia Immersive Virtual Reality Market by Technology
9.6.4 Malaysia Immersive Virtual Reality Market by End-use
9.7 Rest of Asia Pacific Immersive Virtual Reality Market
9.7.1 Rest of Asia Pacific Immersive Virtual Reality Market by Component
9.7.2 Rest of Asia Pacific Immersive Virtual Reality Market by Device
9.7.3 Rest of Asia Pacific Immersive Virtual Reality Market by Technology
9.7.4 Rest of Asia Pacific Immersive Virtual Reality Market by End-use
Chapter 10. Company Profiles
10.1 Microsoft Corporation
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expenses
10.1.5 Recent Strategies and Developments
10.1.5.1 Partnerships, Collaborations, and Agreements
10.1.5.2 Product Launches and Product Expansions
10.1.5.3 Acquisition and Mergers
10.1.6 SWOT Analysis
10.2 Google LLC (Alphabet Inc.)
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent Strategies and Developments
10.2.5.1 Partnerships, Collaborations, and Agreements
10.2.6 SWOT Analysis
10.3 HTC Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Research & Development Expenses
10.3.4 Recent Strategies and Developments
10.3.4.1 Partnerships, Collaborations, and Agreements
10.3.4.2 Product Launches and Product Expansions
10.3.5 SWOT Analysis
10.4 Magic Leap, Inc.
10.4.1 Company Overview
10.4.2 Recent Strategies and Developments
10.4.2.1 Product Launches and Product Expansions
10.4.3 SWOT Analysis
10.5 Meta Platforms, Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segment and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent Strategies and Developments
10.5.5.1 Partnerships, Collaborations, and Agreements
10.5.5.2 Product Launches and Product Expansions
10.5.6 SWOT Analysis
10.6 Samsung Electronics Co., Ltd. (Samsung Group)
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 Recent Strategies and Developments
10.6.5.1 Partnerships, Collaborations, and Agreements
10.6.6 SWOT Analysis
10.7 Sony Corporation
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expenses
10.7.5 Recent Strategies and Developments
10.7.5.1 Acquisition and Mergers
10.7.6 SWOT Analysis
10.8 Unity Software, Inc.
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expenses
10.8.5 Recent Strategies and Developments
10.8.5.1 Partnerships, Collaborations, and Agreements
10.9 Apple, Inc.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Regional Analysis
10.9.4 Research & Development Expense
10.9.5 Recent Strategies and Developments
10.9.5.1 Product Launches and Product Expansions
10.9.5.2 Acquisition and Mergers
10.9.6 SWOT Analysis
10.10. Qualcomm Incorporated (Qualcomm Technologies, Inc.)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expense
10.10.5 Recent Strategies and Developments
10.10.5.1 Product Launches and Product Expansions
10.10.6 SWOT Analysis

Companies Mentioned

Some of the key companies profiled in this Asia-Pacific Immersive Virtual Reality market report include:
  • Microsoft Corporation
  • HTC Corporation
  • Meta Platforms, Inc.
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • Sony Corporation
  • Unity Software Inc.
  • Magic Leap, Inc.
  • Apple, Inc.
  • Qualcomm Incorporated (Qualcomm Technologies, Inc.)
  • Google LLC

Methodology

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About the Immersive Virtual Reality Market

Immersive Virtual Reality (IVR) refers to advanced virtual reality experiences that fully engage the senses to simulate a user's physical presence in a virtual environment. Within the broader field of Virtual Reality (VR) and Augmented Reality (AR), IVR focuses on high-fidelity simulations, often incorporating hardware such as head-mounted displays, tactile gloves, and motion tracking to deepen the level of immersion. Augmented Reality, by contrast, overlays digital information onto the real world, while standard Virtual Reality offers a computer-generated environment with interactions but may not necessarily aim for full immersion. The immersive VR market is diversified, catering to various sectors including entertainment, education, healthcare, and military training, leveraging the technology for experiential learning, therapeutic applications, and enhanced gaming experiences. Key companies in the immersive VR market include Oculus VR, a subsidiary of Facebook Inc., which specializes in VR hardware and software products; HTC Vive, which produces VR hardware and promotes the Viveport VR software platform; Sony Interactive Entertainment, known for its PlayStation VR headset; and Valve Corporation, which has developed the Valve Index VR kit. Microsoft also participates through its mixed reality platform, the HoloLens, while Magic Leap focuses on proprietary wearable AR technology. Show Less Read more

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