The Asia Pacific Internet Protocol Television Market is expected to witness market growth of 17.1% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Internet Protocol Television Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $17.41 billion by 2031. The Japan market is showcasing a CAGR of 16.4% during 2024-2031. Additionally, the India market would register a CAGR of 18% during 2024-2031.
The internet protocol television market represents one of the most dynamic segments in the broader digital media and entertainment industry. Unlike traditional satellite or cable systems, internet protocol television (IPTV) delivers television content over Internet protocol (IP) networks. This technology enables real-time streaming of TV programs and videos, offering users enhanced flexibility in terms of content consumption.
Additionally, the rapid growth is driven by the convergence of several critical factors, such as advancements in broadband infrastructure, changing consumer behaviors, and the rise of over-the-top (OTT) platforms. The shift toward on-demand, personalized content and the increasing importance of seamless multiscreen viewing experiences have positioned IPTV strategically to compete with and complement other digital media services.
The market in the Asia Pacific region is expanding rapidly, primarily due to the expansion of the telecommunications and information technology (IT) and gaming sectors. South Korea's Internet Protocol Television market is thriving, supported by the country's advanced technology and internet infrastructure. With an internet penetration rate of 97%, according to the World Bank, South Korea is well-positioned to lead in adopting IPTV services. In particular, South Korea's thriving digital content sectors, including gaming and streaming services, are driving the need for more efficient content delivery solutions. The Korea Creative Content Agency (KOCCA) reported that the mobile gaming industry alone was valued at ₩7.73 trillion in 2019, illustrating the increasing demand for high-performance content streaming infrastructure that IPTV services can leverage.
The China market dominated the Asia Pacific Internet Protocol Television Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $17.41 billion by 2031. The Japan market is showcasing a CAGR of 16.4% during 2024-2031. Additionally, the India market would register a CAGR of 18% during 2024-2031.
The internet protocol television market represents one of the most dynamic segments in the broader digital media and entertainment industry. Unlike traditional satellite or cable systems, internet protocol television (IPTV) delivers television content over Internet protocol (IP) networks. This technology enables real-time streaming of TV programs and videos, offering users enhanced flexibility in terms of content consumption.
Additionally, the rapid growth is driven by the convergence of several critical factors, such as advancements in broadband infrastructure, changing consumer behaviors, and the rise of over-the-top (OTT) platforms. The shift toward on-demand, personalized content and the increasing importance of seamless multiscreen viewing experiences have positioned IPTV strategically to compete with and complement other digital media services.
The market in the Asia Pacific region is expanding rapidly, primarily due to the expansion of the telecommunications and information technology (IT) and gaming sectors. South Korea's Internet Protocol Television market is thriving, supported by the country's advanced technology and internet infrastructure. With an internet penetration rate of 97%, according to the World Bank, South Korea is well-positioned to lead in adopting IPTV services. In particular, South Korea's thriving digital content sectors, including gaming and streaming services, are driving the need for more efficient content delivery solutions. The Korea Creative Content Agency (KOCCA) reported that the mobile gaming industry alone was valued at ₩7.73 trillion in 2019, illustrating the increasing demand for high-performance content streaming infrastructure that IPTV services can leverage.
List of Key Companies Profiled
- Akamai Technologies, Inc.
- AT&T Inc.
- Verizon Communications, Inc.
- MatrixStream Technologies, Inc.
- Cisco Systems, Inc.
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- Ericsson AB
- Muvi
- Setplex LLC
- Minerva Networks, Inc.
Market Report Segmentation
By Subscription- Subscription Based IPTV
- Subscription Free IPTV
- Hardware
- Software
- Media & Entertainment
- Advertising & Marketing
- Gaming
- Telecom & IT
- Healthcare & Medical
- Online Stores
- Other End Use
- Smartphones & Tablets
- Smart TVs
- Desktops & Laptops
- Other Device
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Internet Protocol Television Market by Subscription
Chapter 5. Asia Pacific Internet Protocol Television Market by Component
Chapter 6. Asia Pacific Internet Protocol Television Market by End Use
Chapter 7. Asia Pacific Internet Protocol Television Market by Device
Chapter 8. Asia Pacific Internet Protocol Television Market by Country
Chapter 9. Company Profiles
Companies Mentioned
Some of the key companies profiled in this Asia Pacific Internet Protocol Television Market include:- Akamai Technologies, Inc.
- AT&T Inc.
- Verizon Communications, Inc.
- MatrixStream Technologies, Inc.
- Cisco Systems, Inc.
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- Ericsson AB
- Muvi
- Setplex LLC
- Minerva Networks, Inc.
Methodology
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