Asia-Pacific Laptop Market Outlook, 2029

The largest shareholder in the worldwide laptop market is Asia-Pacific. During the anticipated timeframe, sales of the device are anticipated to increase at the highest CAGR in Asia Pacific. Government efforts to lower import taxes on spare parts are expected to help this industry. Furthermore, it's expected that government programs like Made in India, Made in China 2025, and Digital India, along with higher foreign direct investments in e-commerce and retail, will improve laptop sales in the area. The laptop market in Asia-Pacific is a dynamic and ever-changing environment. A growing number of consumers are looking for laptops with strong processors, sharp displays, and luxury construction.

Growing disposable earnings, a move toward demanding jobs like content creation and gaming, and the need for a more opulent computing environment are the main drivers of this. Chromebooks, which run Google's Chrome OS, are becoming rather popular in the educational and low-cost markets. They are perfect for daily jobs and students because to their cloud-based capabilities, affordability, and ease of use. They are also quite light and have an amazing battery life, making them ideal for productivity when traveling. Put an end to physical stores. Online retailers such as Amazon and Alibaba are increasingly the first choices when it comes to buying laptops.

They provide a greater assortment, affordable costs, and the utmost convenience of doorstep delivery. Furthermore, they are considerably more alluring when there are flash sales and special offers. The laptop market in Asia-Pacific is not a homogeneous one. Every country has its own distinct trends and needs, from India's cost-conscious tastes to China's insatiable appetite for high-end gadgets. Manufacturers and companies hoping to thrive in this varied market must comprehend these geographical differences.

According to the research report 'Asia Pacific Laptop Market Outlook, 2029', the Asia Pacific Laptop market is expected to grow more than 7% from 2024 to 2029. In APAC, China is the largest market, followed by India. Demand is fueled by the region's constantly expanding population and expanding telecom infrastructure. The industry is further boosted by government efforts such as the elimination of import taxes on spare parts. The popularity of laptops is encouraged by the trend to remote employment and online learning. Major firms including Dell, Lenovo, Apple, Samsung, and Microsoft are fighting for supremacy in a fragmented industry.

Country-specific brand preferences differ; in Australia, Apple is the most popular, while in China, Dell is the most popular. Players are compelled by increased rivalry and innovation to roll out new products and target a variety of market niches. The fierce rivalry among APAC's laptop makers spurs on going innovation. Through the introduction of novel features, designs, and technologies, brands endeavor to set themselves apart from the competition, providing a wide array of choices for customers. The demand for laptops with advanced communication functions is partly driven by the creation of smart cities and the drive for improved connectivity.

These capabilities, which let users to stay connected effortlessly, include Wi-Fi 6 and support for 5G.APAC's gaming scene is growing quickly, especially in nations like South Korea and China. High-performance gaming laptops with cutting-edge graphics and processing power are in high demand as a result of this.

The key players in the market are investing resources in research & development activities to support growth and enhance their internal business operations. The report will include company analysis based on their financial performances, product benchmarking, key business strategies, and recent strategic alliances. Companies can be seen engaging in mergers & acquisitions, and partnerships to further upgrade their products and gain a competitive advantage in the market.

They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more market shares. For instance, in May 2023, ASUSTeK Computer Inc. the company’s gaming laptop division, ASUS Republic of Gamers (ROG), announced a multiyear partnership renewal with KOI e-sports to provide them with advanced gaming laptops and PCs for competitions. The company would also assist in training KOI e-sports staff to handle ASUS gaming systems more efficiently.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Laptop market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Traditional
• 2-In1 Laptop

By Application

• Personal
• Business
• Gaming
• Other

By Screen Size

• up To 10.9' Inch
• 11' To 12.9' Inch
• 13' To 14.9' Inch
• 15.0' To 16.9' Inch
• More Than 17' Inch

By Price

• up To USD 500
• USD 501 To USD 1000
• USD 1001 To USD 1500
• USD 1501 To USD 2000
• Above USD 2001

By Design

• Ultra Book
• Note Book
• Other (Chrome Book,Net Book)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Laptop industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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