The Asia Pacific Liquid Detergent Market would witness market growth of 6.3% CAGR during the forecast period (2023-2030). In the year 2021, the Asia Pacific market's volume surged to 1,643.4 Kilo Tonnes, showcasing a growth of 7.9% (2019-2022).
Consumer preferences for convenience and ease of use have driven the widespread adoption of liquid detergents, as they offer ready-to-use formulations requiring minimal preparation and precise dosing options. The liquid detergent market has witnessed significant technological advancements, including innovations in formulation chemistry, enzyme-based cleaning agents, and fragrance encapsulation technologies, enhancing product performance and consumer satisfaction.
Furthermore, increasing environmental consciousness shows a growing demand for eco-friendly liquid detergents made from biodegradable ingredients, plant-based surfactants, and recyclable packaging materials. Manufacturers invest in sustainable formulations and green technologies to meet consumer expectations for environmentally responsible cleaning products.
According to the State Council of Information Office of the People's Republic of China, in 2021, the total volume of e-commerce transactions in China increased by 19.6 percent annually, from 42.3 trillion yuan (approximately 6.15 trillion U.S. dollars) in 2020. The rising e-commerce industry in China has transformed the liquid detergent market by offering increased accessibility, wider product selection, competitive pricing, convenience and direct-to-consumer brands. Furthermore, rising disposable income in India provides a growth environment for the liquid detergent market. According to the Ministry of Statistics & Programme Implementation, gross national disposable income (GNDI) at current prices is estimated at ₹236.07 lakh crore for the year 2021-22, while the estimate for the year 2020-21 stands at ₹201.15 lakh crore, showing a growth of 17.4 percent for the year 2021-22 as against a contraction of 1.6 percent in the year 2020-21. Therefore, the expansion of the e-commerce sector and rising disposable income in the region are driving the growth of the market.
The China market dominated the Asia Pacific Liquid Detergent Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,852.3 million by 2030. The Japan market is registering a CAGR of 5.5% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 6.9% during (2023 - 2030).
Based on Nature, the market is segmented into Conventional, and Organic. Based on Application, the market is segmented into Laundry, and Dish Washing. Based on End-use, the market is segmented into Residential, and Commercial. Based on Sales Channel, the market is segmented into Supermarket & Hypermarket, Departmental & Convenience Stores, Online Sales Channels, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Consumer preferences for convenience and ease of use have driven the widespread adoption of liquid detergents, as they offer ready-to-use formulations requiring minimal preparation and precise dosing options. The liquid detergent market has witnessed significant technological advancements, including innovations in formulation chemistry, enzyme-based cleaning agents, and fragrance encapsulation technologies, enhancing product performance and consumer satisfaction.
Furthermore, increasing environmental consciousness shows a growing demand for eco-friendly liquid detergents made from biodegradable ingredients, plant-based surfactants, and recyclable packaging materials. Manufacturers invest in sustainable formulations and green technologies to meet consumer expectations for environmentally responsible cleaning products.
According to the State Council of Information Office of the People's Republic of China, in 2021, the total volume of e-commerce transactions in China increased by 19.6 percent annually, from 42.3 trillion yuan (approximately 6.15 trillion U.S. dollars) in 2020. The rising e-commerce industry in China has transformed the liquid detergent market by offering increased accessibility, wider product selection, competitive pricing, convenience and direct-to-consumer brands. Furthermore, rising disposable income in India provides a growth environment for the liquid detergent market. According to the Ministry of Statistics & Programme Implementation, gross national disposable income (GNDI) at current prices is estimated at ₹236.07 lakh crore for the year 2021-22, while the estimate for the year 2020-21 stands at ₹201.15 lakh crore, showing a growth of 17.4 percent for the year 2021-22 as against a contraction of 1.6 percent in the year 2020-21. Therefore, the expansion of the e-commerce sector and rising disposable income in the region are driving the growth of the market.
The China market dominated the Asia Pacific Liquid Detergent Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,852.3 million by 2030. The Japan market is registering a CAGR of 5.5% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 6.9% during (2023 - 2030).
Based on Nature, the market is segmented into Conventional, and Organic. Based on Application, the market is segmented into Laundry, and Dish Washing. Based on End-use, the market is segmented into Residential, and Commercial. Based on Sales Channel, the market is segmented into Supermarket & Hypermarket, Departmental & Convenience Stores, Online Sales Channels, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- The Procter and Gamble Company
- Church & Dwight Co., Inc.
- Henkel AG & Company, KGaA
- Unilever PLC
- S.C. Johnson & Son, Inc.
- Kao Corporation
- Jyothy Laboratories Ltd.
- Godrej Consumer Products Ltd. (Godrej Group)
- Amway Corporation
- Lion Corporation
Market Report Segmentation
By Nature (Volume, Kilo Tonnes, USD Billion, 2019-2030)- Conventional
- Organic
- Laundry
- Dish Washing
- Residential
- Commercial
- Supermarket & Hypermarket
- Departmental & Convenience Stores
- Online Sales Channels
- Others
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Asia Pacific Liquid Detergent Market, By Nature
Chapter 6. Asia Pacific Liquid Detergent Market, By Application
Chapter 7. Asia Pacific Liquid Detergent Market, By End-use
Chapter 8. Asia Pacific Liquid Detergent Market, By Sales Channel
Chapter 9. Asia Pacific Liquid Detergent Market, By Country
Chapter 10. Company Profiles
Companies Mentioned
- The Procter and Gamble Company
- Church & Dwight Co., Inc.
- Henkel AG & Company, KGaA
- Unilever PLC
- S. C. Johnson & Son, Inc.
- Kao Corporation
- Jyothy Laboratories Ltd.
- Godrej Consumer Products Ltd. (Godrej Group)
- Amway Corporation
- Lion Corporation
Methodology
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