The Asia Pacific Live Streaming Market is expected to witness market growth of 23.9% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Live Streaming Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of USD40.25 billion by 2031. The Japan market is registering a CAGR of 23.2% during 2024-2031. Additionally, the India market would exhibit a CAGR of 24.7% during 2024-2031.
One of the most significant drivers of the live streaming market has been the rise of online gaming and esports. The live streaming market extends far beyond gaming. One of the most transformative applications of live streaming has been in social media. Platforms like Instagram, Facebook, and TikTok have integrated live streaming features to engage users more effectively. Social media live streaming allows users to broadcast live content to their followers, often sparking real-time conversations and creating a sense of community.
The entertainment industry has also been profoundly impacted by live streaming. Musicians, artists, and performers increasingly rely on live streaming to reach their fans, especially as live events and concerts were cancelled during the pandemic. This shift kept performers connected with their fans and opened new revenue streams through ticketed virtual events and sponsorships. Even after the return of in-person events, many artists continue to use live streaming as a complementary tool to expand their reach and engage with a broader audience.
Southeast Asia is similarly experiencing explosive growth in the live streaming sector, particularly in gaming and e-commerce. According to the Infocomm Media Development Authority of Singapore, the gaming industry in Southeast Asia is projected to triple in size between 2017 and 2023. Increasing internet access, a young and tech-savvy population, and growing investments in digital platforms drive this rapid expansion.
In countries such as Indonesia, Thailand, and Singapore, live streaming has become a critical part of the gaming ecosystem, with gamers and content creators using platforms like YouTube Live and Facebook Gaming to engage with audiences and monetize their streams. Hence, the Asia Pacific region is at the forefront of the live streaming market’s growth, driven by its strong gaming industry, increasing internet penetration, and growing demand for digital content across mobile and online platforms.
The China market dominated the Asia Pacific Live Streaming Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of USD40.25 billion by 2031. The Japan market is registering a CAGR of 23.2% during 2024-2031. Additionally, the India market would exhibit a CAGR of 24.7% during 2024-2031.
One of the most significant drivers of the live streaming market has been the rise of online gaming and esports. The live streaming market extends far beyond gaming. One of the most transformative applications of live streaming has been in social media. Platforms like Instagram, Facebook, and TikTok have integrated live streaming features to engage users more effectively. Social media live streaming allows users to broadcast live content to their followers, often sparking real-time conversations and creating a sense of community.
The entertainment industry has also been profoundly impacted by live streaming. Musicians, artists, and performers increasingly rely on live streaming to reach their fans, especially as live events and concerts were cancelled during the pandemic. This shift kept performers connected with their fans and opened new revenue streams through ticketed virtual events and sponsorships. Even after the return of in-person events, many artists continue to use live streaming as a complementary tool to expand their reach and engage with a broader audience.
Southeast Asia is similarly experiencing explosive growth in the live streaming sector, particularly in gaming and e-commerce. According to the Infocomm Media Development Authority of Singapore, the gaming industry in Southeast Asia is projected to triple in size between 2017 and 2023. Increasing internet access, a young and tech-savvy population, and growing investments in digital platforms drive this rapid expansion.
In countries such as Indonesia, Thailand, and Singapore, live streaming has become a critical part of the gaming ecosystem, with gamers and content creators using platforms like YouTube Live and Facebook Gaming to engage with audiences and monetize their streams. Hence, the Asia Pacific region is at the forefront of the live streaming market’s growth, driven by its strong gaming industry, increasing internet penetration, and growing demand for digital content across mobile and online platforms.
List of Key Companies Profiled
- Dacast Inc.
- Vimeo, Inc.
- IBM Corporation
- Meta Platforms, Inc.
- Pluto Inc. (Paramount Global)
- Google LLC (Youtube, LLC)
- Brightcove, Inc.
- Kaltura, Inc.
- Hulu, LLC (The Walt Disney Company)
- Twitch Interactive, Inc. (Amazon.com, Inc.)
Market Report Segmentation
By Component
- Platforms
- Services
By Type
- Video Streaming
- Audio Streaming
By End Use
- Gaming
- Media & Entertainment
- Education & Professional
- Sports
- News & Events
- Other End Uses
By Revenue Model
- Ad-Supported
- Subscription-Based
- Pay-Per-View
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Asia Pacific Live Streaming Market by Component
Chapter 6. Asia Pacific Live Streaming Market by Type
Chapter 7. Asia Pacific Live Streaming Market by End Use
Chapter 8. Asia Pacific Live Streaming Market by Revenue Model
Chapter 9. Asia Pacific Live Streaming Market by Country
Chapter 10. Company Profiles
Companies Mentioned
Some of the key companies in the Asia-Pacific Live Streaming Market include:- Dacast Inc.
- Vimeo, Inc.
- IBM Corporation
- Meta Platforms, Inc.
- Pluto Inc. (Paramount Global)
- Google LLC (Youtube, LLC)
- Brightcove, Inc.
- Kaltura, Inc.
- Hulu, LLC (The Walt Disney Company)
- Twitch Interactive, Inc. (Amazon.com, Inc.)
Methodology
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