The Asia Pacific Oat-based Snacks Market is expected to witness market growth of 14.3% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 3.58 billion units (100g per unit), showcasing a growth of 11.2% (2020-2023).
Oat-based cookies are a staple in the market, known for their rich texture and wholesome ingredients. These cookies typically feature oats as the primary ingredient, often combined with nuts, dried fruits, and natural sweeteners to create a balanced and satisfying snack. Oat-based cookies are appreciated for their nutritional benefits, as oats are a good source of soluble fiber, which can aid digestion and support heart health. Many brands focus on offering healthier alternatives to traditional cookies by using organic, non-GMO ingredients, reducing sugar content, or offering gluten-free options. Thus, in Japan, 491.13 million units of Oat-based cookies are expected to be utilized by the year 2031.
The China market dominated the Asia Pacific Oat-based Snacks Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $4.36 billion by 2031. The Japan market is expected to witness a CAGR of 13.5% during 2024-2031. Additionally, the India market would register a CAGR of 15.1% during 2024-2031.
Economic factors have significantly driven the growth of the oat-based snacks market, particularly in developing regions experiencing rising disposable incomes. In countries like India and Vietnam, a growing middle class is increasingly spending on premium, health-oriented products, making oat-based snacks a preferred choice.
For instance, in India, companies like Quaker Oats and Saffola have introduced oat-based bars and cookies, aligning with local tastes and health trends. These snacks have also become popular in urban areas where fast-paced lifestyles necessitate convenient, nutritious options. In Japan, oat-based granola bars and energy bites are staples among busy professionals and students seeking quick, portable snacks.
In China, rising health awareness drives consumer preference for healthier snack options, including oat-based products. Leading snack brands like Three Squirrels and Bestore have introduced oat-based granola bars and energy bites to cater to this growing demand. The demand for high-end snacks has increased due to urbanization and rising disposable incomes, making oat-based goods the go-to option for urban consumers who are health-conscious. Furthermore, the Chinese government’s Healthy China 2030 initiative emphasizes better dietary habits, supporting the inclusion of whole grains like oats.
Likewise, in Japan, where baked and healthier snack options are gaining popularity, oat-based snacks are increasingly featured in product portfolios of major brands like Calbee and Koikeya. The Japanese Ministry of Agriculture, Forestry, and Fisheries has reported a steady increase in healthier snack alternatives, reflecting a shift toward more nutritious eating habits. The Asia Pacific region offers substantial potential prospects for the oat-based snacks market because of its varied and developing markets, growing retail industry, growing health consciousness, and creative product options catered to regional preferences.
Oat-based cookies are a staple in the market, known for their rich texture and wholesome ingredients. These cookies typically feature oats as the primary ingredient, often combined with nuts, dried fruits, and natural sweeteners to create a balanced and satisfying snack. Oat-based cookies are appreciated for their nutritional benefits, as oats are a good source of soluble fiber, which can aid digestion and support heart health. Many brands focus on offering healthier alternatives to traditional cookies by using organic, non-GMO ingredients, reducing sugar content, or offering gluten-free options. Thus, in Japan, 491.13 million units of Oat-based cookies are expected to be utilized by the year 2031.
The China market dominated the Asia Pacific Oat-based Snacks Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $4.36 billion by 2031. The Japan market is expected to witness a CAGR of 13.5% during 2024-2031. Additionally, the India market would register a CAGR of 15.1% during 2024-2031.
Economic factors have significantly driven the growth of the oat-based snacks market, particularly in developing regions experiencing rising disposable incomes. In countries like India and Vietnam, a growing middle class is increasingly spending on premium, health-oriented products, making oat-based snacks a preferred choice.
For instance, in India, companies like Quaker Oats and Saffola have introduced oat-based bars and cookies, aligning with local tastes and health trends. These snacks have also become popular in urban areas where fast-paced lifestyles necessitate convenient, nutritious options. In Japan, oat-based granola bars and energy bites are staples among busy professionals and students seeking quick, portable snacks.
In China, rising health awareness drives consumer preference for healthier snack options, including oat-based products. Leading snack brands like Three Squirrels and Bestore have introduced oat-based granola bars and energy bites to cater to this growing demand. The demand for high-end snacks has increased due to urbanization and rising disposable incomes, making oat-based goods the go-to option for urban consumers who are health-conscious. Furthermore, the Chinese government’s Healthy China 2030 initiative emphasizes better dietary habits, supporting the inclusion of whole grains like oats.
Likewise, in Japan, where baked and healthier snack options are gaining popularity, oat-based snacks are increasingly featured in product portfolios of major brands like Calbee and Koikeya. The Japanese Ministry of Agriculture, Forestry, and Fisheries has reported a steady increase in healthier snack alternatives, reflecting a shift toward more nutritious eating habits. The Asia Pacific region offers substantial potential prospects for the oat-based snacks market because of its varied and developing markets, growing retail industry, growing health consciousness, and creative product options catered to regional preferences.
List of Key Companies Profiled
- General Mills Inc.
- Kellogg Company
- PepsiCo, Inc. (The Quaker Oats Company)
- Mondelez International, Inc.
- Abbott Laboratories
- Clif Bar & Company
- Simply Delicious Inc.
- Nairn's Oatcakes Limited
- The Hain Celestial Group, Inc.
Market Report Segmentation
By Product Type (Volume, Million Units, USD Billion, 2020-2031)- Snack Bar
- Puffs
- Cookies
- Crackers & Toasties
- Hypermarkets & Supermarkets
- Convenience Stores
- Speciality Stores
- Online Stores
- Other Distribution Channels
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Oat-based Snacks Market by Product Type
Chapter 5. Asia Pacific Oat-based Snacks Market by Distribution Channel
Chapter 6. Asia Pacific Oat-based Snacks Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- General Mills Inc.
- Kellogg Company
- PepsiCo, Inc. (The Quaker Oats Company)
- Mondelez International, Inc.
- Abbott Laboratories
- Clif Bar & Company
- Simply Delicious Inc.
- Nairn's Oatcakes Limited
- The Hain Celestial Group, Inc.
Methodology
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