The Asia Pacific Online Microtransaction Market is expected to witness market growth of 13.5% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Online Microtransaction Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of USD14.62 billion by 2031. The Japan market is registering a CAGR of 12.8% during 2024-2031. Additionally, the India market would showcase a CAGR of 14.2% during 2024-2031.
An online microtransaction is a small, digital payment made within a platform, typically used to purchase virtual goods, services, or enhancements. These transactions are common in online ecosystems, especially video games, mobile apps, and digital services. Microtransactions typically involve purchasing in-game items, such as cosmetic upgrades, additional content, or currency that can be used within the platform.
Additionally, a player might buy a special character skin, weapons, or in-game currency in a video game with real money. While each purchase is relatively low in cost, these microtransactions can accumulate and generate significant revenue for the platform or game developer. They are designed to be quick and easy to complete, encouraging users to spend small amounts frequently.
Japan is another major contributor to the online microtransaction market, particularly in mobile gaming. The country’s online gaming industry was valued at approximately ¥1.3 trillion in 2022, according to the Ministry of Economy, Trade, and Industry (METI). With an internet penetration rate of 84%, as reported by Statistics Japan, the demand for efficient and reliable mobile content has become critical to support the smooth delivery of mobile games and in-game microtransactions. The microtransactions of popular mobile games like Monster Strike and Genshin Impact have generated billions of dollars in revenue, making mobile gaming one of the most profitable segments in Japan's digital economy.
The China market dominated the Asia Pacific Online Microtransaction Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of USD14.62 billion by 2031. The Japan market is registering a CAGR of 12.8% during 2024-2031. Additionally, the India market would showcase a CAGR of 14.2% during 2024-2031.
An online microtransaction is a small, digital payment made within a platform, typically used to purchase virtual goods, services, or enhancements. These transactions are common in online ecosystems, especially video games, mobile apps, and digital services. Microtransactions typically involve purchasing in-game items, such as cosmetic upgrades, additional content, or currency that can be used within the platform.
Additionally, a player might buy a special character skin, weapons, or in-game currency in a video game with real money. While each purchase is relatively low in cost, these microtransactions can accumulate and generate significant revenue for the platform or game developer. They are designed to be quick and easy to complete, encouraging users to spend small amounts frequently.
Japan is another major contributor to the online microtransaction market, particularly in mobile gaming. The country’s online gaming industry was valued at approximately ¥1.3 trillion in 2022, according to the Ministry of Economy, Trade, and Industry (METI). With an internet penetration rate of 84%, as reported by Statistics Japan, the demand for efficient and reliable mobile content has become critical to support the smooth delivery of mobile games and in-game microtransactions. The microtransactions of popular mobile games like Monster Strike and Genshin Impact have generated billions of dollars in revenue, making mobile gaming one of the most profitable segments in Japan's digital economy.
List of Key Companies Profiled
- Epic Games, Inc.
- Fandom, Inc.
- Valve Corporation
- Activision Blizzard, Inc. (Microsoft Corporation)
- NEXON Co., Ltd.
- NetEase, Inc.
- Niantic, Inc.
- Electronic Arts, Inc.
- Nintendo Co., Ltd.
- Wargaming. net
Market Report Segmentation
By Device
- PC
- Mobile Phones
- Gaming Console
- Other Device
By Payment Model
- Prepay
- Pay-as-you-Go
- Post-Pay
By Type
- In-game Currencies
- In-game Items
- Random Chance Purchases
- Expiration-based Purchases
- Other Type
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Online Microtransaction Market by Device
Chapter 5. Asia Pacific Online Microtransaction Market by Payment Model
Chapter 6. Asia Pacific Online Microtransaction Market by Type
Chapter 7. Asia Pacific Online Microtransaction Market by Country
Chapter 8. Company Profiles
Companies Mentioned
Some of the key companies in the Asia-Pacific Online Microtransaction Market include:- Epic Games, Inc.
- Fandom, Inc.
- Valve Corporation
- Activision Blizzard, Inc. (Microsoft Corporation)
- NEXON Co., Ltd.
- NetEase, Inc.
- Niantic, Inc.
- Electronic Arts, Inc.
- Nintendo Co., Ltd.
- Wargaming.net
Methodology
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