The Asia Pacific Podcasting Market is expected to witness market growth of 26.0% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Podcasting Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $10.43 billion by 2031. The Japan market is registering a CAGR of 25.3% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 26.7% during 2024-2031.
The number of podcast listeners continues to rise, with countries like the United States, Canada, the UK, and Australia leading the market. Emerging markets such as India and Brazil are also experiencing significant growth in podcast consumption due to increased smartphone adoption and data accessibility.
Millennials and Gen Z dominate podcast listenership, with young professionals seeking informative and engaging content during commutes, workouts, and leisure time. However, older demographics also embrace podcasts, particularly in business, health, and self-improvement categories. One of the major factors driving podcast adoption is its accessibility.
This market is witnessing remarkable expansion globally, with India, China, and Australia playing significant roles in shaping the industry’s trajectory. In India, the media and entertainment industry is expected to reach $100 billion by 2030, with digital media being one of the fastest-growing subsegments, projected to grow by 30% to $6.9 billion in 2022. This surge in digital content consumption has significantly boosted the market as audiences increasingly prefer audio-based entertainment and knowledge-sharing platforms. Moreover, in China, this market is driven by the rising demand for knowledge-based audio content and the integration of AI-driven recommendations on digital platforms. With a vast population that embraces digital media, China’s podcast industry benefits from strong government support for digital innovation and the dominance of tech giants like Ximalaya and Lizhi. The Australian market is bolstered by platforms like ABC Podcasts and Acast, which provide locally relevant news, sports, and entertainment content. Additionally, rising investments in podcast advertising by brands targeting young, engaged listeners contribute to the industry’s expansion. Overall, India’s booming digital media sector, China’s AI-driven podcasting platforms, and Australia’s well-established podcast culture are fuelling the growth of the global podcasting market.
The China market dominated the Asia Pacific Podcasting Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $10.43 billion by 2031. The Japan market is registering a CAGR of 25.3% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 26.7% during 2024-2031.
The number of podcast listeners continues to rise, with countries like the United States, Canada, the UK, and Australia leading the market. Emerging markets such as India and Brazil are also experiencing significant growth in podcast consumption due to increased smartphone adoption and data accessibility.
Millennials and Gen Z dominate podcast listenership, with young professionals seeking informative and engaging content during commutes, workouts, and leisure time. However, older demographics also embrace podcasts, particularly in business, health, and self-improvement categories. One of the major factors driving podcast adoption is its accessibility.
This market is witnessing remarkable expansion globally, with India, China, and Australia playing significant roles in shaping the industry’s trajectory. In India, the media and entertainment industry is expected to reach $100 billion by 2030, with digital media being one of the fastest-growing subsegments, projected to grow by 30% to $6.9 billion in 2022. This surge in digital content consumption has significantly boosted the market as audiences increasingly prefer audio-based entertainment and knowledge-sharing platforms. Moreover, in China, this market is driven by the rising demand for knowledge-based audio content and the integration of AI-driven recommendations on digital platforms. With a vast population that embraces digital media, China’s podcast industry benefits from strong government support for digital innovation and the dominance of tech giants like Ximalaya and Lizhi. The Australian market is bolstered by platforms like ABC Podcasts and Acast, which provide locally relevant news, sports, and entertainment content. Additionally, rising investments in podcast advertising by brands targeting young, engaged listeners contribute to the industry’s expansion. Overall, India’s booming digital media sector, China’s AI-driven podcasting platforms, and Australia’s well-established podcast culture are fuelling the growth of the global podcasting market.
List of Key Companies Profiled
- Amazon.com, Inc.
- Apple, Inc.
- Sirius XM Holdings, Inc. (Pandora Media, Inc.)
- Spotify Technologies S.A.
- SoundCloud Global Limited & Co. KG
- Acast AB
- Audacy Inc.
- Podbean Tech Inc.
- TuneIn, Inc.
- iHeartMedia, Inc.
Market Report Segmentation
By Genre
- News & Politics
- Society & Culture
- Comedy
- Sports
- Other Genre
By Format
- Interviews
- Conversational
- Solo
- Panels
- Repurposed Content
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Asia Pacific Podcasting Market by Genre
Chapter 6. Asia Pacific Podcasting Market by Format
Chapter 7. Asia Pacific Podcasting Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Amazon.com, Inc.
- Apple, Inc.
- Sirius XM Holdings, Inc. (Pandora Media, Inc.)
- Spotify Technologies S.A.
- SoundCloud Global Limited & Co. KG
- Acast AB
- Audacy Inc.
- Podbean Tech Inc.
- TuneIn, Inc.
- iHeartMedia, Inc.
Methodology
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