The Asia Pacific Premium Messaging Market is expected to witness market growth of 9.4% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Premium Messaging Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $10.41 billion by 2031. The Japan market is registering a CAGR of 8.8% during 2024-2031. Additionally, the India market would witness a CAGR of 10.2% during 2024-2031.
Premium messaging has become vital for businesses to enhance customer engagement and retention by delivering instant, direct, and personalized communication. Unlike email or social media notifications, SMS and RCS ensure high open rates, making them ideal for appointment reminders, loyalty program updates, and personalized offers. For example, dental clinics and hospitals send automated SMS reminders to reduce no-shows, while salons and spas notify customers of their upcoming appointments and offer promotions for rescheduling missed slots. Similarly, Starbucks uses SMS to update customers on loyalty points and exclusive discounts, encouraging repeat visits. These strategies improve customer satisfaction and foster long-term brand loyalty by keeping customers engaged with the business.
Beyond transactional communication, premium messaging is a powerful tool for gathering customer feedback and personalizing interactions. Companies in industries like airlines, telecom, and hospitality use SMS surveys to collect post-service feedback, helping them improve customer experiences and service quality. For instance, hotels and airlines send SMS surveys after a guest’s stay or flight, allowing for real-time insights and issue resolution. Additionally, e-commerce platforms like Amazon and Netflix leverage premium messaging to send personalized product recommendations and content suggestions based on a customer’s purchase history or viewing habits. This level of personalization makes customers feel valued, increasing engagement and brand affinity. As businesses continue integrating AI-driven automation, chatbots, and 5G-powered messaging, premium messaging will remain essential for driving customer satisfaction, engagement, and long-term retention.
In Australia, premium messaging is increasingly important in public services and government communication. Federal and state governments leverage A2P SMS services to enhance citizen engagement, emergency alerts, healthcare notifications, and digital identity verification. For instance, Medicare and MyGov use SMS reminders for appointment scheduling, benefit updates, and security authentication. Additionally, during natural disasters such as bushfires and floods, the Australian government has relied on emergency alert SMS systems to warn residents and provide safety instructions. The Australian government has actively supported digital transformation, promoting secure and accessible communication channels. The Digital Economy Strategy 2030, launched by the government, prioritizes enhanced digital engagement between government agencies and citizens, with premium messaging crucial in delivering time-sensitive information. Therefore, as industries continue their digital transformation journeys, the Asia-Pacific region will remain a key hub for innovation in premium messaging.
The China market dominated the Asia Pacific Premium Messaging Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $10.41 billion by 2031. The Japan market is registering a CAGR of 8.8% during 2024-2031. Additionally, the India market would witness a CAGR of 10.2% during 2024-2031.
Premium messaging has become vital for businesses to enhance customer engagement and retention by delivering instant, direct, and personalized communication. Unlike email or social media notifications, SMS and RCS ensure high open rates, making them ideal for appointment reminders, loyalty program updates, and personalized offers. For example, dental clinics and hospitals send automated SMS reminders to reduce no-shows, while salons and spas notify customers of their upcoming appointments and offer promotions for rescheduling missed slots. Similarly, Starbucks uses SMS to update customers on loyalty points and exclusive discounts, encouraging repeat visits. These strategies improve customer satisfaction and foster long-term brand loyalty by keeping customers engaged with the business.
Beyond transactional communication, premium messaging is a powerful tool for gathering customer feedback and personalizing interactions. Companies in industries like airlines, telecom, and hospitality use SMS surveys to collect post-service feedback, helping them improve customer experiences and service quality. For instance, hotels and airlines send SMS surveys after a guest’s stay or flight, allowing for real-time insights and issue resolution. Additionally, e-commerce platforms like Amazon and Netflix leverage premium messaging to send personalized product recommendations and content suggestions based on a customer’s purchase history or viewing habits. This level of personalization makes customers feel valued, increasing engagement and brand affinity. As businesses continue integrating AI-driven automation, chatbots, and 5G-powered messaging, premium messaging will remain essential for driving customer satisfaction, engagement, and long-term retention.
In Australia, premium messaging is increasingly important in public services and government communication. Federal and state governments leverage A2P SMS services to enhance citizen engagement, emergency alerts, healthcare notifications, and digital identity verification. For instance, Medicare and MyGov use SMS reminders for appointment scheduling, benefit updates, and security authentication. Additionally, during natural disasters such as bushfires and floods, the Australian government has relied on emergency alert SMS systems to warn residents and provide safety instructions. The Australian government has actively supported digital transformation, promoting secure and accessible communication channels. The Digital Economy Strategy 2030, launched by the government, prioritizes enhanced digital engagement between government agencies and citizens, with premium messaging crucial in delivering time-sensitive information. Therefore, as industries continue their digital transformation journeys, the Asia-Pacific region will remain a key hub for innovation in premium messaging.
List of Key Companies Profiled
- Deutsche Telekom AG
- Orange S.A.
- Vodafone Group Plc
- China Telecom Corporation Limited
- Twilio, Inc.
- AT&T Inc.
- Sinch AB
- SoftBank Group Corporation
- Vonage Holdings Corp. (Ericsson AB)
- NTT Docomo, Inc. (NTT Data Corporation)
Market Report Segmentation
By Product
- A2P SMS
- P2A MMS
- A2P MMS
- P2A SMS
By Application
- Entertainment & Media
- BFSI
- Hospitality
- Outsourcing
- Retail
- Other Application
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Asia Pacific Premium Messaging Market by Product
Chapter 6. Asia Pacific Premium Messaging Market by Application
Chapter 7. Asia Pacific Premium Messaging Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Deutsche Telekom AG
- Orange S.A.
- Vodafone Group Plc
- China Telecom Corporation Limited
- Twilio, Inc.
- AT&T Inc.
- Sinch AB
- SoftBank Group Corporation
- Vonage Holdings Corp. (Ericsson AB)
- NTT Docomo, Inc. (NTT Data Corporation)
Methodology
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