The Asia Pacific Product Analytics Market is expected to witness market growth of 21.0% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Product Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $4.88 billion by 2031. The Japan market is registering a CAGR of 20.3% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 21.8% during 2024-2031.
Beyond digital platforms, retail and hospitality industries also benefit from customer-centric analytics. Starbucks uses mobile app data to personalize rewards and offers based on purchase behavior, enhancing customer loyalty. Marriott analyzes booking preferences to offer tailored room upgrades and services, improving guest experiences.
Businesses use competitive benchmarking through these analytics to compare their performance against industry rivals, helping them refine strategies, optimize pricing, and enhance customer experiences. Companies can identify areas for enhancement and respond to market trends by analyzing customer engagement, feature adoption, and churn rates.
Digital transformation is propelling a rapid increase in the adoption of these analytics across a variety of industries in the Asia-Pacific region. As businesses strive for greater efficiency, customer insights, and competitive advantage, data-driven decision-making has become a key focus. Australia's retail and consumer goods industry increasingly uses these analytics to navigate economic headwinds and evolving consumer behaviors. The Australian Retailers Association (ARA) and the National Retail Association (NRA) have jointly emphasized the importance of data-driven strategies to enhance resilience and competitiveness in the sector. According to the International Trade Administration (ITA), it is fueled by the country’s total retail spending, which reached US$242 billion in 2022, reflecting a 9.2% increase from 2021. E-commerce accounted for 18% of total retail spending, reaching US$45 billion, with a 1.7% increase compared to 2021. By optimizing inventory management, customizing marketing campaigns, and using analytics to learn more about consumer preferences, retailers can increase operational effectiveness and customer happiness. Therefore, as these nations continue to prioritize technological advancements, the regional market for product analytics is set to expand.
The China market dominated the Asia Pacific Product Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $4.88 billion by 2031. The Japan market is registering a CAGR of 20.3% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 21.8% during 2024-2031.
Beyond digital platforms, retail and hospitality industries also benefit from customer-centric analytics. Starbucks uses mobile app data to personalize rewards and offers based on purchase behavior, enhancing customer loyalty. Marriott analyzes booking preferences to offer tailored room upgrades and services, improving guest experiences.
Businesses use competitive benchmarking through these analytics to compare their performance against industry rivals, helping them refine strategies, optimize pricing, and enhance customer experiences. Companies can identify areas for enhancement and respond to market trends by analyzing customer engagement, feature adoption, and churn rates.
Digital transformation is propelling a rapid increase in the adoption of these analytics across a variety of industries in the Asia-Pacific region. As businesses strive for greater efficiency, customer insights, and competitive advantage, data-driven decision-making has become a key focus. Australia's retail and consumer goods industry increasingly uses these analytics to navigate economic headwinds and evolving consumer behaviors. The Australian Retailers Association (ARA) and the National Retail Association (NRA) have jointly emphasized the importance of data-driven strategies to enhance resilience and competitiveness in the sector. According to the International Trade Administration (ITA), it is fueled by the country’s total retail spending, which reached US$242 billion in 2022, reflecting a 9.2% increase from 2021. E-commerce accounted for 18% of total retail spending, reaching US$45 billion, with a 1.7% increase compared to 2021. By optimizing inventory management, customizing marketing campaigns, and using analytics to learn more about consumer preferences, retailers can increase operational effectiveness and customer happiness. Therefore, as these nations continue to prioritize technological advancements, the regional market for product analytics is set to expand.
List of Key Companies Profiled
- IBM Corporation
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Salesforce, Inc.
- Adobe, Inc.
- Medallia Inc.
- Accenture PLC
- Teradata Corporation
- SAS Institute Inc.
- QlikTech International AB (Talend, Inc.)
Market Report Segmentation
By Mode
- Tracking Data
- Analysing Data
By Component
- Solution
- Services
By Deployment
- Cloud
- On-premise
By Application
- Consumer Engagement
- Sales & Marketing
- Design & Manufacturing
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By End User
- Retail & E-commerce
- BFSI
- IT & Telecommunication
- Media & Entertainment
- Healthcare & Pharmaceuticals
- Other End User
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Asia Pacific Product Analytics Market by Mode
Chapter 6. Asia Pacific Product Analytics Market by Component
Chapter 7. Asia Pacific Product Analytics Market by Deployment
Chapter 8. Asia Pacific Product Analytics Market by Application
Chapter 9. Asia Pacific Product Analytics Market by Enterprise Size
Chapter 10. Asia Pacific Product Analytics Market by End User
Chapter 11. Asia Pacific Product Analytics Market by Country
Chapter 12. Company Profiles
Companies Mentioned
- IBM Corporation
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Salesforce, Inc.
- Adobe, Inc.
- Medallia Inc.
- Accenture PLC
- Teradata Corporation
- SAS Institute Inc.
- QlikTech International AB (Talend, Inc.)
Methodology
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