The Asia Pacific Programmatic Display Market would witness market growth of 33.5% CAGR during the forecast period (2023-2030).
The China market dominated the Asia Pacific Programmatic Display Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $31,585.5 Million by 2030. The Japan market is registering a CAGR of 32.7% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 34.3% during (2023 - 2030).
This synergy allows advertisers to maintain a more natural and integrated presence within the content environment, fostering higher engagement levels. Moreover, artificial intelligence (AI) and machine learning (ML) are integral to programmatic advertising. These technologies enable more sophisticated targeting, predictive analytics, and automated decision-making, enhancing programmatic campaigns' overall efficiency and effectiveness.
The increasing emphasis on user privacy, exemplified by regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), has forced advertisers to reevaluate their data collection and usage practices. Adapting to these privacy-centric frameworks while delivering personalized and relevant content poses a significant challenge for the market.
Actively promoting digital initiatives, such as Digital India, the Indian government has sought to increase digital literacy and connectivity. These efforts contribute to a conducive environment for the growth of programmatic advertising. With the increasing use of digital services, a wealth of user behaviour and preferences data is available. Hence, with the growing digitalization in Asia Pacific, their demand is expected to increase.
Based on Channel, the market is segmented into Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG). Based on Type, the market is segmented into Online Video, Online Display, Mobile Video, and Mobile Display. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The China market dominated the Asia Pacific Programmatic Display Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $31,585.5 Million by 2030. The Japan market is registering a CAGR of 32.7% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 34.3% during (2023 - 2030).
This synergy allows advertisers to maintain a more natural and integrated presence within the content environment, fostering higher engagement levels. Moreover, artificial intelligence (AI) and machine learning (ML) are integral to programmatic advertising. These technologies enable more sophisticated targeting, predictive analytics, and automated decision-making, enhancing programmatic campaigns' overall efficiency and effectiveness.
The increasing emphasis on user privacy, exemplified by regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), has forced advertisers to reevaluate their data collection and usage practices. Adapting to these privacy-centric frameworks while delivering personalized and relevant content poses a significant challenge for the market.
Actively promoting digital initiatives, such as Digital India, the Indian government has sought to increase digital literacy and connectivity. These efforts contribute to a conducive environment for the growth of programmatic advertising. With the increasing use of digital services, a wealth of user behaviour and preferences data is available. Hence, with the growing digitalization in Asia Pacific, their demand is expected to increase.
Based on Channel, the market is segmented into Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG). Based on Type, the market is segmented into Online Video, Online Display, Mobile Video, and Mobile Display. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- AT&T, Inc.
- Verizon Communications, Inc.
- Roku Inc.
- Google LLC (Alphabet Inc.)
- Adobe, Inc.
- Adform
- Magnite, Inc.
- MediaMath Inc.
- Connexity, Inc. (Taboola.com Ltd)
- Yahoo, Inc.
Market Report Segmentation
By Channel- Private Marketplaces (PMP)
- Real Time Bidding (RTB)
- Automated Guaranteed (AG)
- Online Video
- Online Display
- Mobile Video
- Mobile Display
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Programmatic Display Market by Channel
Chapter 5. Asia Pacific Programmatic Display Market by Type
Chapter 6. Asia Pacific Programmatic Display Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- AT&T, Inc.
- Verizon Communications, Inc.
- Roku Inc.
- Google LLC (Alphabet Inc.)
- Adobe, Inc.
- Adform
- Magnite, Inc.
- MediaMath Inc.
- Connexity, Inc. (Taboola.com Ltd)
- Yahoo, Inc.
Methodology
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