The Asia Pacific Smart TV Market would witness market growth of 8.2% CAGR during the forecast period (2023-2030). In the year 2021, the Asia Pacific market's volume surged to 1,15,311.6 thousand units, showcasing a growth of 8.3% (2019-2022).
People utilize multiple displays during the course of their daily activities. Smart TVs feature the largest and most sophisticated displays, readily available to anyone who wants to view them. Nowadays, some of the most upscale hotels featuring geodesic domes also provide their visitors with smart TVs. Smart TVs are internet-capable, granting users access to various applications and services, including gaming, online purchasing, social media, email communication, video conferencing, and chatting.
Demand has increased significantly due to the critical importance of readily obtainable content on smart TVs. Developing nations like India and China possess sizable low-income and middle-income consumer populations. Price optimization has given television manufacturers various opportunities in the mid-to-high price ranges. Amazon Fire TV and Apple TV are examples of streaming media devices transforming consumers' viewing experience. Numerous manufacturers are collaborating with OTT device and content providers to offer a variety of features that do not require a set-top box. The advent of smart TVs has enabled users to execute applications that were initially designed for smartphones.
The regional consumer electronics industry is in a perpetual state of change due to market shifts, technological advancements, and trends. China is one of the prominent producers of consumer electronics, with a particular emphasis on brown goods. With a workforce of nearly 150 million manufacturing laborers and over five times the number of electronics vendors based in Japan, it possesses one of the most extensive supply chains and ecosystems for electronics manufacturing. Therefore, increasing demand and production of consumer electronics are the primary drivers of the smart TV market in the region.
The China market dominated the Asia Pacific Smart TV Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $36,398.4 million by 2030. The Japan market is registering a CAGR of 7.4% during (2023 - 2030). Additionally, The India market would experience a CAGR of 8.8% during (2023 - 2030).
Based on Screen Type, the market is segmented into Flat, and Curved. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Resolution, the market is segmented into HDTV, Full HDTV, 4K UHD, and Others. Based on Screen Size, the market is segmented into 46 to 55 inches, 32 to 45 Inches, 56 to 65 Inches, below 32 Inches, and Above 65 Inches. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Haier Smart Home Co., Ltd. (Haier Group Corporation), Xiaomi Corporation, LG Electronics, Inc. (LG Corporation), Panasonic Holdings Corporation, Samsung Electronics Co. Ltd. (Samsung Group), Sony Corporation, Toshiba Corporation, Hisense International Co., Ltd., Koninklijke Philips N.V., Intex Technologies
People utilize multiple displays during the course of their daily activities. Smart TVs feature the largest and most sophisticated displays, readily available to anyone who wants to view them. Nowadays, some of the most upscale hotels featuring geodesic domes also provide their visitors with smart TVs. Smart TVs are internet-capable, granting users access to various applications and services, including gaming, online purchasing, social media, email communication, video conferencing, and chatting.
Demand has increased significantly due to the critical importance of readily obtainable content on smart TVs. Developing nations like India and China possess sizable low-income and middle-income consumer populations. Price optimization has given television manufacturers various opportunities in the mid-to-high price ranges. Amazon Fire TV and Apple TV are examples of streaming media devices transforming consumers' viewing experience. Numerous manufacturers are collaborating with OTT device and content providers to offer a variety of features that do not require a set-top box. The advent of smart TVs has enabled users to execute applications that were initially designed for smartphones.
The regional consumer electronics industry is in a perpetual state of change due to market shifts, technological advancements, and trends. China is one of the prominent producers of consumer electronics, with a particular emphasis on brown goods. With a workforce of nearly 150 million manufacturing laborers and over five times the number of electronics vendors based in Japan, it possesses one of the most extensive supply chains and ecosystems for electronics manufacturing. Therefore, increasing demand and production of consumer electronics are the primary drivers of the smart TV market in the region.
The China market dominated the Asia Pacific Smart TV Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $36,398.4 million by 2030. The Japan market is registering a CAGR of 7.4% during (2023 - 2030). Additionally, The India market would experience a CAGR of 8.8% during (2023 - 2030).
Based on Screen Type, the market is segmented into Flat, and Curved. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Resolution, the market is segmented into HDTV, Full HDTV, 4K UHD, and Others. Based on Screen Size, the market is segmented into 46 to 55 inches, 32 to 45 Inches, 56 to 65 Inches, below 32 Inches, and Above 65 Inches. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Haier Smart Home Co., Ltd. (Haier Group Corporation), Xiaomi Corporation, LG Electronics, Inc. (LG Corporation), Panasonic Holdings Corporation, Samsung Electronics Co. Ltd. (Samsung Group), Sony Corporation, Toshiba Corporation, Hisense International Co., Ltd., Koninklijke Philips N.V., Intex Technologies
Scope of the Study
Market Segments Covered in the Report:
By Screen Type (Volume, Thousand Units, USD Billion, 2019-2030)
- Flat
- Curved
By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)
- Offline
- Online
By Resolution (Volume, Thousand Units, USD Billion, 2019-2030)
- HDTV
- Full HDTV
- 4K UHD
- Others
By Screen Size (Volume, Thousand Units, USD Billion, 2019-2030)
- 46 to 55 inches
- 32 to 45 Inches
- 56 to 65 Inches
- Below 32 Inches
- Above 65 Inches
By Country (Volume, Thousand Units, USD Billion, 2019-2030)
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Haier Smart Home Co., Ltd. (Haier Group Corporation)
- Xiaomi Corporation
- LG Electronics, Inc. (LG Corporation)
- Panasonic Holdings Corporation
- Samsung Electronics Co. Ltd. (Samsung Group)
- Sony Corporation
- Toshiba Corporation
- Hisense International Co., Ltd.
- Koninklijke Philips N.V.
- Intex Technologies
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Asia Pacific Smart TV Market by Screen Type
Chapter 6. Asia Pacific Smart TV Market by Distribution Channel
Chapter 7. Asia Pacific Smart TV Market by Resolution
Chapter 8. Asia Pacific Smart TV Market by Screen Size
Chapter 9. Asia Pacific Smart TV Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- Haier Smart Home Co., Ltd. (Haier Group Corporation)
- Xiaomi Corporation
- LG Electronics, Inc. (LG Corporation)
- Panasonic Holdings Corporation
- Samsung Electronics Co. Ltd. (Samsung Group)
- Sony Corporation
- Toshiba Corporation
- Hisense International Co., Ltd.
- Koninklijke Philips N.V.
- Intex Technologies
Methodology
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