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Asia-Pacific Social Media Management Market Size, Share & Trends Analysis Report by Component, Vertical, Deployment, Function, Application, Country and Growth Forecast, 2024-2031

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    Report

  • 199 Pages
  • August 2024
  • Region: Asia Pacific
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5996374
Description Jump to:
The Asia Pacific Social Media Management Market is projected to witness market growth of 23.3% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Social Media Management Market by country in 2023, and is projected to continue to be a dominant market till 2031; thereby, achieving a market value of $7.24 billion by 2031. The Japan market is registering a CAGR of 22.6% during 2024-2031. Additionally, the India market would showcase a CAGR of 24.1% during 2024-2031.



Social media management tools provide detailed analytics on key performance indicators (KPIs) such as reach, impressions, clicks, and conversions. These metrics help businesses assess the effectiveness of their social media strategies and understand audience behavior.

Moreover, users can generate customizable reports that focus on specific metrics or periods. This flexibility allows businesses to track the performance of individual campaigns, compare results across different platforms, and measure progress against goals.

The expansion of China’s telecommunications industry has led to enhanced network infrastructure, including the rollout of 4G and 5G networks. This improved connectivity provides users faster and more reliable internet access, facilitating smoother and more frequent engagement on social media platforms. As per the State Council of the People’s Republic of China, the telecommunications industry in China logged steady expansion in 2022.

Based on Component, the market is segmented into Solution (Social Media Marketing, Social Media Listening, Monitoring, & Analytics, Social Media Risk & Compliance Management, and Social Media Asset & Content Management) and Services Professional Services and Managed Services. Based on Vertical, the market is segmented into BFSI, Government & Public Sector, Retail & Consumer Goods, Healthcare & Life Sciences, Media & Entertainment, IT & Telecommunications, Manufacturing, Travel & Hospitality, and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Function, the market is segmented into Business Processes and Product Development. Based on Application, the market is segmented into Sales & Marketing Management, Competitive Intelligence, Customer Experience Management, Risk Management & Fraud Detection, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

  • Adobe, Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Zoho Corporation Pvt. Ltd.
  • Onclusive, Inc.
  • HubSpot, Inc.
  • Sprinklr, Inc.

Market Report Segmentation

By Component

  • Solution
    • Social Media Marketing
    • Social Media Listening, Monitoring, & Analytics
    • Social Media Risk & Compliance Management
    • Social Media Asset & Content Management
  • Services
    • Professional Services
    • Managed Services

By Vertical

  • BFSI
  • Government & Public Sector
  • Retail & Consumer Goods
  • Healthcare & Life Sciences
  • Media & Entertainment
  • IT & Telecommunications
  • Manufacturing
  • Travel & Hospitality
  • Others

By Deployment

  • Cloud
  • On-Premises

By Organization Size

  • SMEs
  • Large Enterprises

By Function

  • Business Processes
  • Product Development

By Application

  • Sales & Marketing Management
  • Competitive Intelligence
  • Customer Experience Management
  • Risk Management & Fraud Detection
  • Others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Social Media Management Market, by Component
1.4.2 Asia Pacific Social Media Management Market, by Vertical
1.4.3 Asia Pacific Social Media Management Market, by Deployment
1.4.4 Asia Pacific Social Media Management Market, by Organization Size
1.4.5 Asia Pacific Social Media Management Market, by Function
1.4.6 Asia Pacific Social Media Management Market, by Application
1.4.7 Asia Pacific Social Media Management Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.1 Market Share Analysis, 2023
4.2 Top Winning Strategies
4.2.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.2.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2023, Mar - 2024, Jun) Leading Players
4.3 Porter Five Forces Analysis
Chapter 5. Asia Pacific Social Media Management Market by Component
5.1 Asia Pacific Solution Market by Country
5.2 Asia Pacific Social Media Management Market by Solution Type
5.2.1 Asia Pacific Social Media Marketing Market by Country
5.2.2 Asia Pacific Social Media Listening, Monitoring, & Analytics Market by Country
5.2.3 Asia Pacific Social Media Risk & Compliance Management Market by Country
5.2.4 Asia Pacific Social Media Asset & Content Management Market by Country
5.3 Asia Pacific Services Market by Country
5.4 Asia Pacific Social Media Management Market by Services Type
5.4.1 Asia Pacific Professional Services Market by Country
5.4.2 Asia Pacific Managed Services Market by Country
Chapter 6. Asia Pacific Social Media Management Market by Vertical
6.1 Asia Pacific BFSI Market by Country
6.2 Asia Pacific Government & Public Sector Market by Country
6.3 Asia Pacific Retail & Consumer Goods Market by Country
6.4 Asia Pacific Healthcare & Life Sciences Market by Country
6.5 Asia Pacific Media & Entertainment Market by Country
6.6 Asia Pacific IT & Telecommunications Market by Country
6.7 Asia Pacific Manufacturing Market by Country
6.8 Asia Pacific Travel & Hospitality Market by Country
6.9 Asia Pacific Others Market by Country
Chapter 7. Asia Pacific Social Media Management Market by Deployment
7.1 Asia Pacific Cloud Market by Country
7.2 Asia Pacific On-Premises Market by Country
Chapter 8. Asia Pacific Social Media Management Market by Organization Size
8.1 Asia Pacific SMEs Market by Country
8.2 Asia Pacific Large Enterprises Market by Country
Chapter 9. Asia Pacific Social Media Management Market by Function
9.1 Asia Pacific Business Processes Market by Country
9.2 Asia Pacific Product Development Market by Country
Chapter 10. Asia Pacific Social Media Management Market by Application
10.1 Asia Pacific Sales & Marketing Management Market by Country
10.2 Asia Pacific Competitive Intelligence Market by Country
10.3 Asia Pacific Customer Experience Management Market by Country
10.4 Asia Pacific Risk Management & Fraud Detection Market by Country
10.5 Asia Pacific Others Market by Country
Chapter 11. Asia Pacific Social Media Management Market by Country
11.1 China Social Media Management Market
11.1.1 China Social Media Management Market by Component
11.1.1.1 China Social Media Management Market by Solution Type
11.1.1.2 China Social Media Management Market by Services Type
11.1.2 China Social Media Management Market by Vertical
11.1.3 China Social Media Management Market by Deployment
11.1.4 China Social Media Management Market by Organization Size
11.1.5 China Social Media Management Market by Function
11.1.6 China Social Media Management Market by Application
11.2 Japan Social Media Management Market
11.2.1 Japan Social Media Management Market by Component
11.2.1.1 Japan Social Media Management Market by Solution Type
11.2.1.2 Japan Social Media Management Market by Services Type
11.2.2 Japan Social Media Management Market by Vertical
11.2.3 Japan Social Media Management Market by Deployment
11.2.4 Japan Social Media Management Market by Organization Size
11.2.5 Japan Social Media Management Market by Function
11.2.6 Japan Social Media Management Market by Application
11.3 India Social Media Management Market
11.3.1 India Social Media Management Market by Component
11.3.1.1 India Social Media Management Market by Solution Type
11.3.1.2 India Social Media Management Market by Services Type
11.3.2 India Social Media Management Market by Vertical
11.3.3 India Social Media Management Market by Deployment
11.3.4 India Social Media Management Market by Organization Size
11.3.5 India Social Media Management Market by Function
11.3.6 India Social Media Management Market by Application
11.4 South Korea Social Media Management Market
11.4.1 South Korea Social Media Management Market by Component
11.4.1.1 South Korea Social Media Management Market by Solution Type
11.4.1.2 South Korea Social Media Management Market by Services Type
11.4.2 South Korea Social Media Management Market by Vertical
11.4.3 South Korea Social Media Management Market by Deployment
11.4.4 South Korea Social Media Management Market by Organization Size
11.4.5 South Korea Social Media Management Market by Function
11.4.6 South Korea Social Media Management Market by Application
11.5 Singapore Social Media Management Market
11.5.1 Singapore Social Media Management Market by Component
11.5.1.1 Singapore Social Media Management Market by Solution Type
11.5.1.2 Singapore Social Media Management Market by Services Type
11.5.2 Singapore Social Media Management Market by Vertical
11.5.3 Singapore Social Media Management Market by Deployment
11.5.4 Singapore Social Media Management Market by Organization Size
11.5.5 Singapore Social Media Management Market by Function
11.5.6 Singapore Social Media Management Market by Application
11.6 Malaysia Social Media Management Market
11.6.1 Malaysia Social Media Management Market by Component
11.6.1.1 Malaysia Social Media Management Market by Solution Type
11.6.1.2 Malaysia Social Media Management Market by Services Type
11.6.2 Malaysia Social Media Management Market by Vertical
11.6.3 Malaysia Social Media Management Market by Deployment
11.6.4 Malaysia Social Media Management Market by Organization Size
11.6.5 Malaysia Social Media Management Market by Function
11.6.6 Malaysia Social Media Management Market by Application
11.7 Rest of Asia Pacific Social Media Management Market
11.7.1 Rest of Asia Pacific Social Media Management Market by Component
11.7.1.1 Rest of Asia Pacific Social Media Management Market by Solution Type
11.7.1.2 Rest of Asia Pacific Social Media Management Market by Services Type
11.7.2 Rest of Asia Pacific Social Media Management Market by Vertical
11.7.3 Rest of Asia Pacific Social Media Management Market by Deployment
11.7.4 Rest of Asia Pacific Social Media Management Market by Organization Size
11.7.5 Rest of Asia Pacific Social Media Management Market by Function
11.7.6 Rest of Asia Pacific Social Media Management Market by Application
Chapter 12. Company Profiles
12.1 Adobe, Inc.
12.1.1 Company Overview
12.1.2 Financial Analysis
12.1.3 Segmental and Regional Analysis
12.1.4 Research & Development Expense
12.1.5 Recent Strategies and Developments
12.1.5.1 Partnerships, Collaborations, and Agreements
12.1.5.2 Product Launches and Product Expansions
12.1.6 SWOT Analysis
12.2 IBM Corporation
12.2.1 Company Overview
12.2.2 Financial Analysis
12.2.3 Regional & Segmental Analysis
12.2.4 Research & Development Expenses
12.2.5 Recent Strategies and Developments
12.2.5.1 Partnerships, Collaborations, and Agreements
12.2.6 SWOT Analysis
12.3 Oracle Corporation
12.3.1 Company Overview
12.3.2 Financial Analysis
12.3.3 Segmental and Regional Analysis
12.3.4 Research & Development Expense
12.3.5 Recent Strategies and Developments
12.3.5.1 Partnerships, Collaborations, and Agreements
12.3.6 SWOT Analysis
12.4 Salesforce, Inc.
12.4.1 Company Overview
12.4.2 Financial Analysis
12.4.3 Regional Analysis
12.4.4 Research & Development Expenses
12.4.5 Recent Strategies and Developments
12.4.5.1 Partnerships, Collaborations, and Agreements
12.4.5.2 Acquisition and Mergers
12.4.6 SWOT Analysis
12.5 Microsoft Corporation
12.5.1 Company Overview
12.5.2 Financial Analysis
12.5.3 Segmental and Regional Analysis
12.5.4 Research & Development Expenses
12.5.5 Recent Strategies and Developments
12.5.5.1 Acquisition and Mergers
12.5.6 SWOT Analysis
12.6 Google LLC (Alphabet Inc.)
12.6.1 Company Overview
12.6.2 Financial Analysis
12.6.3 Segmental and Regional Analysis
12.6.4 Research & Development Expense
12.6.5 Recent Strategies and Developments
12.6.5.1 Product Launches and Product Expansions
12.6.6 SWOT Analysis
12.7 Zoho Corporation Pvt. Ltd.
12.7.1 Company Overview
12.7.2 SWOT Analysis
12.8 HubSpot, Inc.
12.8.1 Company Overview
12.8.2 Financial Analysis
12.8.3 Regional Analysis
12.8.4 Research & Development Expenses
12.8.5 Recent Strategies and Developments
12.8.5.1 Partnerships, Collaborations, and Agreements
12.9 Onclusive, Inc.
12.9.1 Company Overview
12.9.2 Recent Strategies and Developments
12.9.2.1 Product Launches and Product Expansions
12.10. Sprinklr, Inc.
12.10.1 Company Overview
12.10.2 Financial Analysis
12.10.3 Regional Analysis
12.10.4 Research & Development Expenses

Companies Mentioned

  • Adobe, Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Zoho Corporation Pvt. Ltd.
  • Onclusive, Inc.
  • HubSpot, Inc.
  • Sprinklr, Inc.

Methodology

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About the Market

Social media management software is a type of software used to manage and monitor social media accounts. It is used to create, schedule, and publish content, as well as to measure the performance of social media campaigns. It also provides analytics and insights into the effectiveness of social media campaigns. The software can be used to manage multiple accounts across different social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. The social media management market is growing rapidly, driven by the increasing use of social media for marketing and communication purposes. Companies are increasingly investing in social media management software to improve their social media presence and engagement. Some companies in the social media management market include Hootsuite, Sprout Social, Buffer, Sendible, and SocialPilot. Show Less Read more

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