The Asia Pacific Tongue Cleaner Market is projected to witness market growth of 4.7% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 37.21 million units, showcasing a growth of 10.7% (2020-2023).
Supermarkets and Hypermarkets leverage their extensive shelf space and strategic product placement to promote Tongue Cleaners effectively, influencing purchasing decisions through prominent displays and attractive offers. Additionally, their competitive pricing and occasional discounts attract price-conscious consumers seeking value for money. The scale and efficiency of these distribution channels facilitate mass availability of Tongue Cleaners, catering to both urban and suburban markets alike. Thus, in Japan, 4.71 million units of tongue cleaners were sold through Supermarkets and Hypermarkets in 2023.
The China market dominated the Asia Pacific Tongue Cleaner Market by Country in 2023, and is forecast to continue being a dominant market till 2031; thereby, achieving a market value of $62.43 millions by 2031. The Japan market is registering a CAGR of 4% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 5.3% during (2024 - 2031).
Tongue cleaners work synergistically with mouthwashes and oral rinses designed to freshen breath. By cleaning the tongue thoroughly, these products can be more effective in combating bad breath than using mouthwash alone. Individuals with specific oral conditions, such as dry mouth (xerostomia) or coated tongue (lingua villosa), can benefit from using tongue cleaners. Regular cleaning helps manage these conditions by reducing bacterial growth and maintaining oral cleanliness.
Tongue cleaners have surged in recent years, propelled by growing awareness of oral hygiene practices that extend beyond conventional brushing and flossing. Dental professionals and oral health organizations have been instrumental in advocating the advantages of tongue cleaning. Educational campaigns emphasize the role of tongue cleaners in reducing bacteria, preventing bad breath, and improving oral health. These initiatives have raised awareness among consumers, encouraging them to incorporate tongue cleaning into their daily oral care routines.
E-commerce in China offers a wide range of tongue cleaners from domestic and international brands, catering to diverse consumer preferences and needs. Consumers have access to products with varying features, materials, and price points, allowing them to choose tongue cleaners that best suit their oral hygiene requirements.
Customization options and personalized recommendations based on consumer browsing and purchasing behaviors further enrich the shopping experience. According to the Shanghai Municipal People's Government, in the January-June period (2023), online retail sales nationwide hit 7.16 trillion yuan (US$1 trillion), up 13.1 percent yearly. In the first half of the year, online retail sales in rural China increased 12.5% annually, 3.7 percentage points quicker than in the initial quarter. Hence, the expansion of e-commerce and the rising oral care industry propel the market's growth.
Supermarkets and Hypermarkets leverage their extensive shelf space and strategic product placement to promote Tongue Cleaners effectively, influencing purchasing decisions through prominent displays and attractive offers. Additionally, their competitive pricing and occasional discounts attract price-conscious consumers seeking value for money. The scale and efficiency of these distribution channels facilitate mass availability of Tongue Cleaners, catering to both urban and suburban markets alike. Thus, in Japan, 4.71 million units of tongue cleaners were sold through Supermarkets and Hypermarkets in 2023.
The China market dominated the Asia Pacific Tongue Cleaner Market by Country in 2023, and is forecast to continue being a dominant market till 2031; thereby, achieving a market value of $62.43 millions by 2031. The Japan market is registering a CAGR of 4% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 5.3% during (2024 - 2031).
Tongue cleaners work synergistically with mouthwashes and oral rinses designed to freshen breath. By cleaning the tongue thoroughly, these products can be more effective in combating bad breath than using mouthwash alone. Individuals with specific oral conditions, such as dry mouth (xerostomia) or coated tongue (lingua villosa), can benefit from using tongue cleaners. Regular cleaning helps manage these conditions by reducing bacterial growth and maintaining oral cleanliness.
Tongue cleaners have surged in recent years, propelled by growing awareness of oral hygiene practices that extend beyond conventional brushing and flossing. Dental professionals and oral health organizations have been instrumental in advocating the advantages of tongue cleaning. Educational campaigns emphasize the role of tongue cleaners in reducing bacteria, preventing bad breath, and improving oral health. These initiatives have raised awareness among consumers, encouraging them to incorporate tongue cleaning into their daily oral care routines.
E-commerce in China offers a wide range of tongue cleaners from domestic and international brands, catering to diverse consumer preferences and needs. Consumers have access to products with varying features, materials, and price points, allowing them to choose tongue cleaners that best suit their oral hygiene requirements.
Customization options and personalized recommendations based on consumer browsing and purchasing behaviors further enrich the shopping experience. According to the Shanghai Municipal People's Government, in the January-June period (2023), online retail sales nationwide hit 7.16 trillion yuan (US$1 trillion), up 13.1 percent yearly. In the first half of the year, online retail sales in rural China increased 12.5% annually, 3.7 percentage points quicker than in the initial quarter. Hence, the expansion of e-commerce and the rising oral care industry propel the market's growth.
List of Key Companies Profiled
- Church & Dwight Co., Inc.
- Oxyfresh Worldwide, Inc.
- AMANO Products limited
- Wisdom Toothbrushes Ltd.
- Banyan Botanicals Products
- Prestige Consumer Healthcare, Inc.
- supersmile
- TePe Munhygienprodukter AB
- Tung's Products, Inc.
Market Report Segmentation
By Material (Volume, Thousand Units, USD Million, 2020-2031)- Metal
- Plastic
- Supermarket/Hypermarket
- Retail Store
- Online Store
- Others
- Adults
- Kids
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Tongue Cleaner Market by Material
Chapter 5. Asia Pacific Tongue Cleaner Market by Distribution Channel
Chapter 6. Asia Pacific Tongue Cleaner Market by Demographics
Chapter 7. Asia Pacific Tongue Cleaner Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Church & Dwight Co., Inc.
- Oxyfresh Worldwide, Inc.
- AMANO Products limited
- Wisdom Toothbrushes Ltd.
- Banyan Botanicals Products
- Prestige Consumer Healthcare, Inc.
- supersmile
- TePe Munhygienprodukter AB
- Dr. Tung's Products, Inc.
Methodology
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