Asia-Pacific Drinkable Yogurt Market Outlook, 2028

Drinkable yoghurt is a popular dairy-based beverage that has gained significant popularity in the Asia-Pacific region. It is essentially a yoghurt-based drink that is consumed in liquid form rather than being spooned out of a container like traditional yoghurt. Drinkable yoghurt is known for its smooth, creamy texture and is often flavoured with various fruits, flavours, and sweeteners. In the Asia-Pacific region, drinkable yoghurt has become a preferred choice for consumers who are looking for a convenient and healthy on-the-go snack or beverage option. It is commonly consumed for breakfast, as a mid-day refreshment, or as a post-workout drink due to its rich nutritional profile. Additionally, producers were able to create goods with a variety of flavours and practical packaging thanks to the rising convenience trend among customers, which is a result of their busy lifestyles and taste for different flavours. The demand for probiotic food has increased across a variety of consumer groups due to the high prevalence of digestive disorders. The most popular probiotic food is yoghurt, which can be drunk in a variety of flavours. Probiotic food products have grown in the country as a result of consumers' growing preference for digestive health-related products in the Asia-Pacific region. Because of this, yoghurt commands a sizable portion of the nation's probiotic product market in terms of sales value. The Asia-Pacific drinkable yoghurt market has experienced robust growth and is expected to continue expanding in the coming years. Factors such as a large population base, rising health consciousness, and the convenience offered by drinkable yoghurt have contributed to its popularity. The market has attracted both multinational corporations and regional players, resulting in a competitive landscape.

According to the research report Asia Pacific Drinkable Yogurt Market Outlook, 2028, the Asia Pacific Drinkable Yogurt market is expected to grow at a 6.65% CAGR by 2023-28. The desire for quick and wholesome food and drink alternatives has risen as a result of rapid urbanisation and shifting consumer habits. Drinkable yoghurt is a healthy on-the-go snack or meal replacement that fits well with busy lives. The adoption of Western eating habits, including the consumption of yoghurt and dairy products, has influenced Asian diets. Yoghurt, traditionally consumed in solid form, has been adapted into a drinkable format to cater to consumer preferences for convenience and variety. The Asia-Pacific region is known for its diverse culinary traditions and flavours. Drinkable yoghurt manufacturers have capitalised on this by offering a wide range of flavours that cater to local preferences. Popular flavours include tropical fruits, regional fruits, and traditional flavours, creating a diverse and appealing product portfolio. Based on the categories considered in this report, which include dairy-based yoghurt and non-dairy-based or vegan yoghurt, in the Asia Pacific region, dairy-based yoghurt covers the largest market share. Dairy-based drinkable yoghurt is experiencing growth in the market due to several factors, including the fact that drinkable yoghurt contains live and active cultures, commonly known as probiotics. Probiotics promote a healthy gut microbiome and aid in digestion. Digestive health is becoming a major focus for many consumers, leading to increased consumption of probiotic-rich products like dairy-based drinkable yoghurt. Dairy consumption has a long-standing cultural and dietary tradition in many regions. Dairy-based drinkable yoghurt allows consumers to maintain a connection to their cultural heritage while enjoying a convenient and refreshing beverage. It also taps into the familiarity and trust associated with dairy products.

Based on the types segment, which includes flavoured and plain yoghurt, in the Asia-Pacific region, the flavoured drinkable yoghurt has the highest market share. Flavoured drinkable yoghurt caters to the diverse taste preferences of consumers in the Asia-Pacific region. The region is known for its wide array of flavorful fruits and ingredients, and incorporating these flavours into yoghurt enhances its appeal to local consumers. Popular flavours such as mango, strawberry, lychee, and tropical fruits resonate with Asian consumers and their preference for sweet and fruity tastes. Flavoured drinkable yoghurt offers a pleasurable and indulgent experience for consumers. The added flavours provide a sensory delight, making the beverage more enjoyable to consume. In a region where taste and culinary experiences are highly valued, flavoured drinkable yoghurt satisfies the desire for a delicious and satisfying treat. Based on the packaging types, the segment includes cups, bottles, tetra packs, and pouches. In the Asia-Pacific region, cup packaging is leading the market; in the future, tetra packaging is expected to grow at the highest CAGR rate. The Asia-Pacific region has witnessed a significant increase in demand for packaged beverages. Factors such as urbanisation, changing lifestyles, and a shift towards on-the-go consumption have led to a higher preference for ready-to-drink beverages. Tetra Pak provides a convenient and efficient packaging solution for a wide range of beverages. Tetra Pak's packaging is well-suited for the convenience-focused Asian market.

There are several rules and regulations for the drinkable yoghurt market in the Asia-Pacific region; most countries have regulations in place to ensure the safety and quality of food products, including drinkable yoghurt. These regulations may cover aspects such as hygiene, manufacturing practises, ingredient standards, labelling requirements, and microbial limits. Compliance with these standards is essential to ensuring the safety and quality of the product. Regulations often dictate specific labelling and packaging requirements for drinkable yoghurt products. These requirements may include mandatory information such as product name, ingredients, nutritional information, allergen declarations, manufacturing and expiration dates, storage instructions, and country of origin. The labelling requirements aim to provide consumers with accurate and transparent information about the product. For countries engaged in the import and export of drinkable yoghurt, there may be specific regulations governing these activities. These regulations may include requirements for import permits, customs documentation, sanitary and phytosanitary measures, and compliance with international standards or bilateral trade agreements. The Asia-Pacific region is diverse, comprising countries with varying levels of market maturity. There may be untapped or underdeveloped markets within the region where the consumption of drinkable yoghurt is relatively low. Companies can explore these markets and develop strategies to increase awareness, educate consumers, and drive demand for drinkable yoghurt products.

Based on the distribution channel, it includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. In Asia Pacific, supermarkets and hypermarkets have the highest market share; in the future, the online segment is expected to grow at the highest CAGR rate. Based on the report, the Asia-Pacific market is segmented into five countries, including China, Japan, India, Australia, and South Korea. Among them, China will dominate the market in 2022. China has a long history of dairy consumption, including yoghurt. Traditional Chinese yoghurt (known as suan nai) has been a popular dairy product for centuries. The familiarity and cultural acceptance of yoghurt consumption have laid a strong foundation for the growth of the drinkable yoghurt market. The Chinese government has implemented various policies and initiatives to support the food and beverage industry's growth. This includes measures to enhance food safety, improve dairy farming practises, and promote domestic consumption. Such support and regulations create a conducive environment for companies operating in the drinkable yoghurt market.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Drinkable Yogurt market with its value and forecast along with its segments
• Country-wise Drinkable Yogurt market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Category

• Dairy - Based Yogurt
• Non - Dairy Based / Vegan Yogurt

By Packaging types

• Cup
• Bottles
• Tetra Pack
• Pouches

By Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.