Assortment and Space Optimization (ASO) Market Report 2026

The assortment and space optimization (aso) market size has grown rapidly in recent years. It will grow from $2.01 billion in 2025 to $2.24 billion in 2026 at a compound annual growth rate (CAGR) of 11.6%. The growth in the historic period can be attributed to expansion of organized retail formats, increasing product assortment complexity, growth of data analytics in retail, adoption of planogram-based merchandising, rising competition among retailers.

The assortment and space optimization (aso) market size is expected to see rapid growth in the next few years. It will grow to $3.45 billion in 2030 at a compound annual growth rate (CAGR) of 11.3%. The growth in the forecast period can be attributed to increasing adoption of predictive analytics in retail, expansion of omnichannel retail strategies, rising focus on inventory efficiency, integration of automation in category management, growing demand for cloud-native optimization platforms. Major trends in the forecast period include increasing adoption of ai-driven assortment planning tools, rising use of data-driven shelf optimization models, growing integration of real-time inventory analytics, expansion of cloud-based retail optimization platforms, enhanced focus on profitability-centric merchandising.

The increasing adoption of e-commerce is expected to drive the growth of the assortment and space optimization (ASO) market. E-commerce refers to the buying and selling of goods or services through online platforms and encompasses a wide range of commercial activities, including online retail and digital product transactions. The rising adoption of e-commerce is primarily attributed to its convenience, as it allows consumers to shop at any time and from any location, making it more efficient than conventional shopping methods. Effective assortment and space optimization in e-commerce helps businesses manage inventory and product presentation efficiently, ensuring that essential products remain available and attractively displayed to enhance sales performance. For example, in August 2024, according to the U.S. Census Bureau, a US-based government agency, retail e-commerce sales in the second quarter of 2024 reached $282.3 billion, representing a 5.3% increase compared to the first quarter of 2023 and a 6.6% rise compared to the second quarter of 2023. As a result, the growing adoption of e-commerce is contributing to the expansion of the assortment and space optimization (ASO) market.

Leading companies and key players operating in the assortment and space optimization (ASO) market are increasingly focused on developing advanced solutions, such as AI-powered assortment tools, to transform how retailers design and manage product ranges. An AI-driven assortment solution is intended to optimize product selection and distribution across both physical retail and e-commerce environments. For instance, in July 2024, Dunnhumby Limited, a UK-based customer data science company, introduced a next-generation assortment solution that uses advanced artificial intelligence to support retailers in curating product assortments more effectively. Key features of the solution include hyper-localized assortments aligned with specific customer preferences, an integrated planogram tool that optimizes shelf layouts based on shopper behavior, and a simplified end-to-end workflow that improves collaboration efficiency. The AI-enabled system forecasts product performance across multiple locations, strengthening decision-making and enhancing customer experience by accurately predicting the effects of assortment modifications.

In January 2025, Vision Group Retail Technologies Private Limited, a US-based technology company, acquired HIVERY Inc. for an undisclosed amount. Through this acquisition, Vision Group Retail Technologies Private Limited sought to strengthen its retail technology portfolio by integrating AI-driven capabilities for predictive assortment and space optimization, thereby enabling more efficient in-store planning and execution. HIVERY Inc. is a US-based technology firm specializing in AI-powered retail analytics software, with a focus on assortment optimization, space planning, and predictive planogram generation for retailers and consumer packaged goods brands.

Major companies operating in the assortment and space optimization (aso) market report are Accenture plc, Oracle Corporation, SAP SE, McKinsey & Company Inc., Infor Inc., Kantar Group Limited, Nielsen Holdings plc, Blue Yonder Group Inc., RELEX Solutions srl, Symphony Retail AI, Trax Inc., ToolsGroup Inc., Solteq plc, Antuit.ai, Invent Analytics LLC, Jesta I.S. Inc., Houston Analytics Ltd, Cantactix Solutions Inc., DotActiv Ltd, NielsenIQ, IRI Worldwide.

North America was the largest region in the assortment and space optimization (ASO) market in 2025. The regions covered in the assortment and space optimization (aso) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the assortment and space optimization (aso) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The assortment and space optimization (ASO) market includes revenues earned by entities by visual merchandising, market research and analysis, and custom solution development. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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