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Audience Analytics Market Size, Share & Trends Analysis Report by Component (Solution, Services), Application (Competitive Analysis, Sales & Marketing Management), Enterprise Size, End-use Industry, Region, and Segment Forecasts, 2023-2030

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    Report

  • 80 Pages
  • November 2023
  • Region: Global
  • Grand View Research
  • ID: 5914479
Description Jump to:
The global audience analytics market size is anticipated to reach USD 9.96 billion by 2030, registering a CAGR of 11.8% from 2023 to 2030, according to the report. The increasing complexity of consumer behavior across a multitude of digital channels is driving market growth. This complexity has fostered a demand for more sophisticated analytics tools within audience analytics capable of comprehensively aggregating and deciphering diverse data sources. Additionally, the growing emphasis on personalized marketing strategies has significantly influenced the adoption of audience analytics solutions. Tailored and personalized approaches have become essential in engaging consumers effectively.

In terms of technological advancements, the COVID-19 pandemic has accelerated innovation in analytics. There has been a greater focus on AI & ML in analytics tools, allowing businesses to better automate and streamline their analytics processes. There has been an increased use of cloud-based analytics platforms, which can provide businesses with more flexibility and scalability in their analytics capabilities. In 2021, SAS's customers demanded analytics in the cloud. Hence, SAS expanded support for additional cloud providers. In October 2020, Adobe, Microsoft, and C3.ai collaborated to bring advancements in CRM using AI. This integration will enable customers to leverage the integrated ecosystem's advanced CRM capabilities along with Azure, Microsoft 365, and the Microsoft Power Platform through the joint solution.

Audience Analytics Market Report Highlights

  • Based on components, the solutions segment accounted for the highest revenue share of 66.8% in 2022. The solutions segment includes predictive analytics. It is intended to assist businesses in realizing their untapped potential. It helps in identifying hidden patterns in the data, which, when used effectively, reveal meaningful customer insights. AI and ML are the most significant contributors to predictive analytics
  • Based on application, the sales and marketing segment is projected to grow at the fastest CAGR of 15.3% over the forecast period. The advent of AI-powered analytics tools has provided a deeper level of precision and real-time analysis, allowing marketers to adapt strategies on the fly and optimize campaign performance
  • Based on enterprise size, the large-size enterprises segment held the largest revenue share of 56.2% in 2022. The intricacies of large-scale operations and the diverse touchpoints through which these enterprises interact with consumers necessitate more comprehensive and adaptable Audience Analytics solutions. These tools are crucial in aggregating data from various sources like e-commerce platforms, multiple marketing channels, customer service interactions, and more
  • Based on end-use industry, the IT & telecommunication segment is expected to grow at the highest CAGR of 14.6% during the forecast period. The surge in digital transformation initiatives within this sector has led to an exponential increase in data generation from various sources, such as mobile devices, network interactions, IoT gadgets, and digital services. This data influx has created a pressing need for robust audience analytics tools capable of processing, interpreting, and leveraging this diverse data ecosystem
  • North America dominated the market with the largest revenue share of 29.9% in 2022. The region's emphasis on data-driven decision-making, coupled with the surge in online advertising and e-commerce activities, has intensified the demand for audience analysis tools

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Research Methodology
1.4. Research Assumptions
1.5. List of Data Sources
1.5.1. Secondary sources
1.5.2. Primary sources
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segmental Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope Outlook
3.1. Market Lineage Outlook
3.2. Audience Analytics Market Value Chain Analysis
3.3. Audience Analytics Market Dynamics
3.3.1. Market driver analysis
3.3.2. Market restraint/challenge analysis
3.3.3. Market opportunity analysis
3.4. Industry Analysis - Porter’s Five Forces Analysis
3.4.1. Supplier power
3.4.2. Buyer power
3.4.3. Substitution threat
3.4.4. Threat of new entrants
3.4.5. Competitive rivalry
3.5. Audience Analytics Market PESTEL Analysis
3.5.1. Political landscape
3.5.2. Economic landscape
3.5.3. Social landscape
3.5.4. Technology landscape
3.5.5. Environmental landscape
3.5.6. Legal landscape
3.6. Impact of COVID-19 on the Audience Analytics Market
Chapter 4. Audience Analytics Market: Component Outlook
4.1. Audience Analytics Market, By Component Analysis & Market Share, 2022 & 2030
4.2. Solution
4.2.1. Solution market estimates and forecasts, 2018 - 2030 (USD Million)
4.2.2. Solution market estimates and forecasts, by region, 2018 - 2030 (USD Million)
4.3. Services
4.3.1. Services market estimates and forecasts, 2018 - 2030 (USD Million)
4.3.2. Services market estimates and forecasts, by region, 2018 - 2030 (USD Million)
Chapter 5. Audience Analytics Market: Application Outlook
5.1. Audience Analytics Market, By Application Analysis & Market Share, 2022 & 2030
5.2. Competitive Analysis
5.2.1. Competitive analysis market estimates and forecasts, 2018 - 2030 (USD Million)
5.2.2. Competitive analysis market estimates and forecasts, by region, 2018 - 2030 (USD Million)
5.3. Sales & Marketing Management
5.3.1. Sales & marketing management market estimates and forecasts, 2018 - 2030 (USD Million)
5.3.2. Sales & marketing management market estimates and forecasts, by region, 2018 - 2030 (USD Million)
5.4. Customer Experience
5.4.1. Customer experience market estimates and forecasts, 2018 - 2030 (USD Million)
5.4.2. Customer experience market estimates and forecasts, by region, 2018 - 2030 (USD Million)
Chapter 6. Audience Analytics Market: Enterprise Size Outlook
6.1. Audience Analytics Market, By Enterprise Size Analysis & Market Share, 2022 & 2030
6.2. Large Size Enterprises
6.2.1. Large size enterprises market estimates and forecasts, 2018 - 2030 (USD Million)
6.2.2. Large size enterprises market estimates and forecasts, by region, 2018 - 2030 (USD Million)
6.3. Small and Medium-Sized Enterprises
6.3.1. Small and medium-sized enterprises market estimates and forecasts, 2018 - 2030 (USD Million)
6.3.2. Small and medium-sized enterprises market estimates and forecasts, by region, 2018 - 2030 (USD Million)
Chapter 7. Audience Analytics Market: End-use Industry Outlook
7.1. Audience Analytics Market, By End-use Industry Analysis & Market Share, 2022 & 2030
7.2. IT & Telecommunication
7.2.1. IT & telecommunication market estimates and forecasts, 2018 - 2030 (USD Million)
7.2.2. IT & telecommunication market estimates and forecasts, by region, 2018 - 2030 (USD Million)
7.3. Healthcare
7.3.1. Healthcare market estimates and forecasts, 2018 - 2030 (USD Million)
7.3.2. Healthcare market estimates and forecasts, by region, 2018 - 2030 (USD Million)
Chapter 8. Audience Analytics Market: Regional Estimates & Trend Analysis
8.1. Audience Analytics Market Share by Region, 2022 & 2030
8.2. North America
8.2.1. North America market estimates and forecasts, 2018 - 2030
8.2.2. North America market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.2.3. North America market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.2.4. North America market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.2.5. North America market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.2.6. U.S.
8.2.6.1. U.S. market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.2.6.2. U.S. market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.2.6.3. U.S. market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.2.6.4. U.S. market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.2.7. Canada
8.2.7.1. Canada market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.2.7.2. Canada market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.2.7.3. Canada market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.2.7.4. Canada market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.3. Europe
8.3.1. Europe market estimates and forecasts, 2018 - 2030
8.3.2. Europe market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.3.3. Europe market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.3.4. Europe market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.3.5. Europe market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.3.6. UK
8.3.6.1. UK market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.3.6.2. UK market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.3.6.3. UK market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.3.6.4. UK market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.3.7. Germany
8.3.7.1. Germany market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.3.7.2. Germany market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.3.7.3. Germany market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.3.7.4. Germany market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.3.8. France
8.3.8.1. France market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.3.8.2. France market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.3.8.3. France market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.3.8.4. France market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.3.9. Italy
8.3.9.1. Italy market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.3.9.2. Italy market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.3.9.3. Italy market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.3.9.4. Italy market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.3.10. Spain
8.3.10.1. Spain market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.3.10.2. Spain market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.3.10.3. Spain market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.3.10.4. Spain market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Asia Pacific market estimates and forecasts, 2018 - 2030
8.4.2. Asia Pacific market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.4.3. Asia Pacific market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.4.4. Asia Pacific market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.4.5. Asia Pacific market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.4.6. India
8.4.6.1. India market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.4.6.2. India market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.4.6.3. India market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.4.6.4. India market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.4.7. China
8.4.7.1. China market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.4.7.2. China market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.4.7.3. China market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.4.7.4. China market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.4.8. Japan
8.4.8.1. Japan market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.4.8.2. Japan market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.4.8.3. Japan market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.4.8.4. Japan market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.4.9. Australia
8.4.9.1. Australia market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.4.9.2. Australia market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.4.9.3. Australia market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.4.9.4. Australia market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.5. Latin America
8.5.1. Latin America market estimates and forecasts, 2018 - 2030
8.5.2. Latin America market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.5.3. Latin America market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.5.4. Latin America market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.5.5. Latin America market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.5.6. Brazil
8.5.6.1. Brazil market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.5.6.2. Brazil market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.5.6.3. Brazil market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.5.6.4. Brazil market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.5.7. Mexico
8.5.7.1. Mexico market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.5.7.2. Mexico market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.5.7.3. Mexico market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.5.7.4. Mexico market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.5.8. Chile
8.5.8.1. Chile market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.5.8.2. Chile market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.5.8.3. Chile market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.5.8.4. Chile market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.6. Middle East & Africa
8.6.1. Middle East & Africa market estimates and forecasts, 2018 - 2030
8.6.2. Middle East & Africa market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.6.3. Middle East & Africa market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.6.4. Middle East & Africa market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.6.5. Middle East & Africa market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.6.6. Saudi Arabia
8.6.6.1. Saudi Arabia market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.6.6.2. Saudi Arabia market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.6.6.3. Saudi Arabia market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.6.6.4. Saudi Arabia market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.6.7. UAE
8.6.7.1. UAE market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.6.7.2. UAE market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.6.7.3. UAE market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.6.7.4. UAE market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
8.6.8. South Africa
8.6.8.1. South Africa market estimates and forecasts, by component, 2018 - 2030 (USD Million)
8.6.8.2. South Africa market estimates and forecasts, by application, 2018 - 2030 (USD Million)
8.6.8.3. South Africa market estimates and forecasts, by enterprise size, 2018 - 2030 (USD Million)
8.6.8.4. South Africa market estimates and forecasts, by end-use industry, 2018 - 2030 (USD Million)
Chapter 9. Audience Analytics Market Competitive Landscape
9.1. Key Market Participants
9.1.1. Adobe
9.1.2. Oracle
9.1.3. IBM Corporation
9.1.4. SAS Institute Inc.
9.1.5. Google LLC
9.1.6. Audience
9.1.7. Comscore, Inc.
9.1.8. Sightcorp
9.1.9. Unifi Software
9.1.10. Telmar
9.1.11. Quividi
9.1.12. AnalyticsOwl
9.1.13. Akamai Technologies
9.1.14. NetBase Solutions
9.1.15. JCDecaux Group
9.2. Key Company Market Share Analysis, 2022
9.3. Company Categorization/Position Analysis, 2022
9.4. Strategic Mapping
9.4.1. Expansion
9.4.2. Acquisition
9.4.3. Collaborations
9.4.4. Product/service launch
9.4.5. Partnerships
9.4.6. Customer Experience
List of Tables
Table 1 Global audience analytics market revenue estimates and forecast, by component, 2018 - 2030 (USD Million)
Table 2 Global audience analytics market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
Table 3 Global audience analytics market revenue estimates and forecast, by enterprise size, 2018 - 2030 (USD Million)
Table 4 Global audience analytics market revenue estimates and forecast, by end-use industry, 2018 - 2030 (USD Million)
Table 5 Global audience analytics market revenue estimates and forecast, by region, 2018 - 2030 (USD Million)
Table 6 Recent Developments & Impact Analysis, By Key Market Participants
Table 7 Company Market Share, 2022
Table 8 Company Heat Map Analysis
Table 9 Key Companies Undergoing Expansions
Table 10 Key Companies Involved in M&As
Table 11 Key Companies involved in partnerships and collaborations
Table 12 Key Companies launching new products
List of Figures
Fig. 1 Audience Analytics Market Segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 Market snapshot
Fig. 7 Segment snapshot (1/2)
Fig. 8 Segment snapshot (2/2)
Fig. 9 Competitive landscape snapshot
Fig. 10 Audience analytics market value, 2018 - 2030 (USD Million)
Fig. 11 Audience analytics market: Industry value chain analysis
Fig. 12 Audience analytics market: Market trends
Fig. 13 Audience analytics market: Porter’s analysis
Fig. 14 Audience analytics market: PESTEL analysis
Fig. 15 Audience analytics market, by component: Key takeaways
Fig. 16 Audience analytics market, by component: Market share, 2022 & 2030
Fig. 17 Solution market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Services market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Audience analytics market, by application: Key takeaways
Fig. 20 Audience analytics market, by application: Market share, 2022 & 2030
Fig. 21 Competitive analysis market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 22 Sales & marketing management market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 23 Customer experience market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 24 Audience analytics market, by enterprise size: Key takeaways
Fig. 25 Audience analytics market, by enterprise size: Market share, 2022 & 2030
Fig. 26 Large size enterprises market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 27 Small and medium-sized enterprises market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 28 Audience analytics market, by end-use Industry: Key takeaways
Fig. 29 Audience analytics market, by end-use Industry: Market share, 2022 & 2030
Fig. 30 IT & telecommunication market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 31 Healthcare market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 32 Global audience analytics market revenue, by region, 2022 & 2030 (USD Million)
Fig. 33 North America audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 34 U.S. audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 35 Canada audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 36 Europe audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 37 UK audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 38 Germany audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 39 France audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 40 Italy audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 41 Asia Pacific audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 42 India audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 43 China audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 44 Japan audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 45 Australia audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 46 Latin America audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 47 Brazil audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 48 Mexico audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 49 Chile audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 50 Middle East & Africa audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 51 Saudi Arabia audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 52 UAE audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 53 South Africa audience analytics market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 54 Key company categorization
Fig. 55 Audience analytics market - Key company market share analysis, 2022
Fig. 56 Strategic Framework

Companies Profiled

  • Adobe
  • Oracle
  • IBM Corporation
  • SAS Institute Inc.
  • Google LLC
  • Audience
  • Comscore, Inc.
  • Sightcorp
  • Unifi Software
  • Telmar
  • Quividi
  • AnalyticsOwl
  • Akamai Technologies
  • NetBase Solutions
  • JCDecaux Group

Methodology

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Table Information

Report AttributeDetails
No. of Pages80
PublishedNovember 2023
Forecast Period2022 - 2030
Estimated Market Value ( USD ) in 2022 $ 4.16 Billion
Forecasted Market Value ( USD ) by 2030 $ 9.96 Billion
Compound Annual Growth Rate11.8%
Regions CoveredGlobal
No. of Companies Mentioned15

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About the Audience Analytics Market

The Audience Analytics market within the context of Media and Entertainment is a rapidly growing sector that provides insights into consumer behavior and preferences. It enables media and entertainment companies to better understand their audiences and create more effective content and marketing strategies. Audience analytics solutions use data from multiple sources, such as social media, search engines, and streaming services, to provide insights into consumer behavior and preferences. This data can be used to identify target audiences, optimize content, and measure the effectiveness of campaigns. Audience analytics solutions are used by media and entertainment companies to gain a better understanding of their audiences and create more effective content and marketing strategies. Companies in the market include Nielsen, comScore, Kantar, and Oracle. Show Less Read more

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