Australia Adventure Tourism Market Report and Forecast 2025-2034

According to this report, the Australia adventure tourism market size reached a value of nearly USD 32.75 billion in 2024. Aided by the increasing consumer interest in outdoor activities and nature-based tourism, the market is projected to grow at a CAGR of 18.20% between 2025 and 2034 to reach a value of around USD 167.5 billion by 2034.

Adventure tourism in Australia is fuelled by both domestic and international tourists seeking novel, thrilling experiences in some of the world’s most pristine natural landscapes. From the Great Barrier Reef to the rugged Outback and the alpine regions of Victoria, the Australia tourism market outlook suggests provides diverse terrains and experiences, making it a prime destination for adventure seekers.

A growing trend within the market is adventure cruises. These cruises are tailored for tourists seeking more active and engaging experiences while at sea. Adventure cruises offer activities like kayaking, diving, and hiking, providing travellers with a dynamic holiday experience that combines the thrill of the open ocean with the excitement of outdoor exploration. These cruises often explore lesser-known destinations, including remote islands and hidden coastal spots along Australia’s extensive coastline. This is accelerating the Australia adventure tourism market development.

There has been a rise in multi-day adventure tours that allow tourists to explore Australia’s vast natural spaces in more depth. Activities such as long-distance trekking, cycling tours, and camping excursions are gaining popularity as tourists seek more immersive experiences. These tours offer a chance to connect with nature while challenging oneself physically, making them a highly sought-after option for adventure seekers. This is one of the key Australia adventure tourism market trends.

Adventure tourism is increasingly merging with wellness tourism, as more tourists seek experiences that promote both physical and mental well-being. Wellness-focused adventure activities, such as yoga retreats in the wilderness, forest bathing, and mindfulness hiking, are becoming more common. These types of tours combine outdoor adventure with relaxation and stress reduction, catering to the growing demand for holistic travel experiences that prioritise mental and physical health. This is favourably shaping the Australia adventure tourism market dynamics.

The Australian government has been actively supporting the adventure tourism sector through various initiatives and investments in tourism infrastructure. These initiatives include developing new adventure trails, improving access to remote locations, and enhancing transportation networks. Additionally, there is an emphasis on promoting sustainable tourism practices to ensure that the environmental impact of adventure tourism is minimised. These efforts, along with government-backed marketing campaigns, have played a crucial role in attracting both local and international tourists. This is expected to boost the Australia adventure tourism market revenue.

Sustainability is a key consideration for the market. Tourists are increasingly drawn to activities that promote environmental awareness and contribute to the conservation of Australia’s unique ecosystems. This shift towards eco-tourism is reflected in the growing demand for low-impact activities, such as eco-friendly hiking, cycling, and wildlife observation. Operators are aligning their offerings with the growing emphasis on sustainability by implementing practices that reduce their environmental footprint, ensuring a balance between adventure tourism and environmental conservation. This is one of the key Australia adventure tourism market trends.

The increasing use of social media has had a significant impact on adventure tourism, with platforms such as Instagram, Facebook, and YouTube serving as powerful tools for showcasing thrilling experiences. User-generated content, travel blogs, and influencers have sparked interest in adventure tourism, with tourists looking for the next exciting destination or adrenaline-pumping activity. This has led to an influx of tourists exploring the scenic beauty of Australia’s outdoor spaces, drawn by the experiences shared online by fellow adventurers. Virtual reality (VR) and augmented reality (AR) technologies are also providing virtual tours, making it easier for potential visitors to explore Australia’s adventure offerings before physically visiting. This is driving the Australia adventure tourism market expansion.

The Australia adventure tourism market value is on track for robust growth, driven by increasing demand for outdoor, nature-based experiences and an evolving travel landscape. With government support, improved infrastructure, and growing consumer interest in sustainable and eco-tourism, the market is well-positioned to continue its upward trajectory. As more tourists seek unique, adrenaline-charged experiences in one of the world’s most beautiful countries, the market in Australia will remain a key player in the global travel industry.

Market Segmentation

The market can be divided based on type, age group, activity, type of traveller, booking mode, and region.

Market Breakup by Type

• Soft Adventure
• Hard Adventure
• Others

Market Breakup by Age Group

• Below 30 Years
• 31- 41 Years
• 42 - 49 Years
• 50 Years and Above

Market Breakup by Activity

• Water- based Activity
• Air- based Activity
• Land- based Activity

Market Breakup by Type of Traveller

• Family
• Friends/Group
• Couple
• Solo

Market Breakup by Booking Mode

• Travel agent
• Direct
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia adventure tourism market. Some of the major players explored in the report are as follows:

• AAT Kings Tours Pty Ltd.
• Ultimate Adventure Travel Pty Ltd
• Insight Vacations Pty Limited
• Australian Adventure Group Holdings Pty Ltd.
• Exodus Travels Ltd.
• Others