Alternative Health Therapies in Australia - Industry Market Research Report

Natural selection: Alternative therapies' efficacy on the table as government reviews rebates

Alternative Health Therapies are often collectively called complementary and alternative medicine (CAM). CAM is often used alongside conventional medical treatments to improve health and well-being. According to Complementary Medicines Australia, more than 70% of Australians use complementary medicines and natural therapies. Australia's ageing population has aided industry demand, as the higher incidence of illness among people aged over 50 has lit a fire under many Australians to use alternative health therapy. This trend is especially relevant for palliative care, as patients are often treated in tandem with conventional medical practitioners. Industry practitioners primarily deliver treatments that are not commonly practiced under mainstream Western medicine. These therapies are intended to either complement Western medicine or act as an alternative treatment. The industry covers traditional complementary and alternative medicines and therapies (CAM), in addition to those often included within the wider definition of the natural medicine industry, like chiropractic services. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.