Household Appliance Manufacturing in Australia - Industry Market Research Report

Power outage: Industry revenue has short-circuited due to ongoing import competition

Players in the Household Appliance Manufacturing industry have faced challenging operating conditions over the past five years, largely due to high import penetration. In particular, operators located in Asia have lower wage and production costs, giving them greater economies of scale and enabling them to charge lower prices for their products. As a result, industry revenue is expected to decrease at an annualised 2.7% over the five years through 2022-23, to $2.0 billion. This trend includes an anticipated fall of 1.0% in the current year.

Industry firms manufacture household whitegoods and domestic appliances. Whitegoods include household refrigerators, freezers, ovens, stoves, range hoods, dishwashers, washing machines, clothes dryers, microwave ovens, barbecues and food waste disposal units. Other domestic appliances include household air conditioners, heaters, electric blankets, fans, electric toothbrushes, hot-water systems, sewing machines, kettles, toasters and vacuum heaters.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.