Australia Blueberry Market Report and Forecast 2025-2034

According to this report, the Australia blueberry market size reached around USD 538.23 million in 2024. Aided by the increasing health consciousness among Australian consumers and the rising demand for fresh and frozen berries, the market is projected to grow at a CAGR of 6.2% between 2025 and 2034 to attain nearly USD 983.24 million by 2034.

Blueberries, known for their rich antioxidant content and health benefits, have become a staple in Australian diets, especially among health-conscious individuals. Their versatility, convenience, and ease of incorporation into various dishes further enhance their popularity. As consumers increasingly prioritize nutritious and natural food options, blueberries are rising in demand as a superfood.

One of the key drivers of the growth of the Australia blueberry market is the increasing awareness of the health benefits associated with these small, nutrient-dense fruits. Blueberries are widely regarded as a superfood, rich in antioxidants, vitamins, and minerals, particularly vitamin C, K, and fibre. Their high antioxidant content, notably anthocyanins, has garnered attention for their potential to fight free radicals, reduce inflammation, and contribute to overall health. Blueberries are also linked to improved cognitive function, heart health, and the prevention of certain chronic diseases.

As per the Australia blueberry market analysis, Australia's domestic blueberry production has seen substantial growth in recent years, driven by favourable climatic conditions in key farming regions such as Victoria, New South Wales, and Queensland. These regions have established themselves as prime areas for blueberry cultivation due to their optimal growing conditions, including warm summers and mild winters. Additionally, advancements in farming techniques, including improved irrigation systems and soil management practices, have further enhanced productivity, ensuring that the supply of blueberries meets the growing demand.

The Australia blueberry market expansion has also benefited from increased investment in research and development, enabling producers to optimise crop yields, extend the growing season, and improve fruit quality. The availability of high-quality, locally grown blueberries has not only fuelled domestic demand but also opened opportunities for international exports. Australian blueberries, especially those produced in the winter months when the northern hemisphere supply is limited, have gained favour in global markets, including key export destinations like the United States, Japan, and China.

In addition to fresh blueberries, the demand for frozen blueberries has also seen significant growth in Australia. Frozen blueberries offer the convenience of a longer shelf life and retain much of their nutritional value, making them a popular choice for consumers seeking an easy way to incorporate berries into their diets. Frozen blueberries are widely used in smoothies, in baking, and as toppings for cereals, yogurt, and desserts.

The Australia blueberry market has witnessed significant growth in export opportunities, particularly as demand for the fruit increases globally. Australian blueberries are highly sought after in markets such as Asia, North America, and Europe, with their superior quality and off-season availability making them especially attractive. As a result, the country’s blueberry producers are expanding their production to cater to both domestic and international markets.

The Australian government’s initiatives to boost agricultural exports and the growing reputation of Australian produce for its quality and sustainability have further facilitated the growth of blueberry exports. The increasing access to international markets, combined with the growing demand for blueberries in countries like Japan and China, has positively impacted the market and allowed Australian blueberry farmers to capitalise on global demand. This is boosting the Australia blueberry market revenue.

As the demand for blueberries continues to rise, so does the need for sustainable farming practices. Australian blueberry producers are increasingly adopting environmentally friendly practices to reduce their carbon footprint and ensure long-term viability. Water conservation, soil health, and sustainable pesticide use are key focuses for many growers, particularly in light of the ongoing challenges posed by climate change and water scarcity.

The Australia blueberry market has also seen innovation in product offerings, with manufacturers and retailers continuously exploring new ways to present blueberries to consumers. From blueberry-infused beverages to snacks such as blueberry granola bars and dried blueberries, these products offer convenient, on-the-go options for consumers who are increasingly seeking healthy, portable snacks. The expansion of blueberry-based products in the retail and foodservice sectors has contributed to the overall growth of the market.

Moreover, new technologies in packaging and preservation are improving the shelf life of both fresh and frozen blueberries, reducing waste and enhancing convenience for consumers. Packaging innovations, such as eco-friendly containers and packaging that preserves the fruit’s freshness, are helping Australian blueberry producers cater to the growing demand for sustainable and high-quality products.

The Australia blueberry market is poised for significant growth in the forecast period, driven by increasing consumer demand for nutritious, convenient, and functional food options. The growing awareness of the health benefits of blueberries, combined with the expansion of domestic production, is supporting the market’s expansion. Furthermore, the rising popularity of frozen blueberries, the exploration of export opportunities, and the emphasis on sustainability are all contributing to the positive outlook for the market.

As consumer preferences shift toward healthier lifestyles and more sustainable food sources, the Australia blueberry market is expected to remain on an upward trajectory in the coming years. With continuous innovation, improved farming practices, and an expanding global market, Australian blueberries are set to strengthen their position as a leading superfood both domestically and internationally.

Market Segmentation

The market can be divided based on type, end use, distribution channel, and region.

Market Breakup by Type

• Southern Highbush
• Rabbiteye Blueberry
• Northern Highbush
• Shiny Blueberry
• Oval-leaf Blueberry
• Bog Blueberry
• Duke Blueberry
• Alaska Blueberry
• Others

Market Breakup by End Use

• Nutraceutical
• Pharmaceutical
• Dietary Supplement
• Food and Beverage
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Store
• Online Retail
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia blueberry market. Some of the major players explored in the report are as follows:

• Oz Group Co-op Ltd.
• Costa’s Pty Ltd.
• Moonblue Berries Pty Ltd.
• Ramm Botanical
• Others