Australia Bubble Tea Market
The Australia bubble tea market was valued at $99.5 million in 2023 and is projected to reach $199.6 million by 2033, growing at a CAGR of 7.4% from 2024 to 2033.
Bubble tea is a Taiwanese beverage made from tea, milk, fruits, and a variety of flavorings. The type of tea is black tea; however, a blend of green and floral teas is further used for variation. The round, chewy tapioca pearls are the key ingredient of bubble teas that are boiled and sweetened with a caramel-like syrup to add a textural contrast to the tea. The different types of bubble teas include fruit tea, milk tea, smoothie, matcha bubble tea, taro milk tea, and brown sugar tea.
Rise in inclination toward diverse cuisines, specifically among the young generation, is a major driver of the Australia bubble tea market. In addition, surge in the usage of social media has propelled the market development as platforms such as Instagram and TikTok have played a critical role in making bubble tea a fashionable drink among youngsters. A notable trend acquiring traction in the Australia bubble tea market is the creation of healthy, sugar-free versions of the beverage. Increase in health consciousness among consumers has led to the usage of healthy ingredients such as plant-based milk, tapioca alternatives such as chia seeds or quinoa, and natural sweeteners.
However, the higher price of bubble tea as compared to other forms of beverages due to the usage of multiple, high-quality ingredients is a major restraint of the market. Furthermore, surge in the presence of various bubble tea chains and independent shops has increased competition and saturation in the market, thereby resulting in hampered market development.
On the contrary, the formation of popping bubbles filled with flavored juices is projected to present lucrative opportunities for the Australia bubble tea market. According to an article published in the Sydney Morning Herald - an Australian daily newspaper - black pearls are becoming significantly popular such that several customers order them alone, spending around $8 for the toppings without any drink.
Segment Review
The Australia bubble tea market is segmented into flavor, base ingredient, component, and end user. On the basis of flavor, the market is divided into original flavor, coffee flavor, fruit flavor, chocolate flavor, milk flavor, and others. Depending on base ingredient, it is classified into black tea, green tea, oolong tea, and white tea. As per component, it is classified into flavor, creamer, sweetener, liquid, toppings, and others. According to end user, the market is segmented into Generation Z, millennials, and Generation X.Key Findings
On the basis of flavor, the fruit flavor segment held a notable share of the market in 2023.Depending on base ingredient, the black tea segment dominated the market in 2023.
As per component, the liquid segment was the highest shareholder in 2023.
According to end user, the millennials segment garnered the highest share of the market in 2023.
Competition Analysis
The major players in the Australia bubble tea market include ShareTea, Cha Time, CoCo Fresh, Gong Cha, Happy Lemon, Tiger Sugar, Tapioca Express, Quickly, Ten Ren's Tea Co. Ltd., and YiFang Bubble Tea. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.Additional benefits you will get with this purchase are:
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Key Market Segments
By Flavor
- Original Flavor
- Coffee Flavor
- Fruit Flavor
- Chocolate Flavor
- Milk Flavor
- Others
By Base Ingredient
- Black Tea
- Green Tea
- Oolong Tea
- White Tea
By Component
- Flavor
- Creamer
- Sweetener
- Liquid
- Toppings
- Tapioca Pearls
- Konjac Jelly Pearls
- Popping Pearls
- Coconut Jelly
- Others
By End User
- Generation Z
- Millennials
- Generation X
Key Market Players
- ShareTea
- Cha Time
- CoCo Fresh
- Gong Cha
- Happy Lemon
- Tiger Sugar
- tapioca express
- Quickly
- Ten Ren's Tea Co. Ltd.
- YiFang Bubble Tea
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: AUSTRALIA BUBBLE TEA MARKET, BY FLAVOR
CHAPTER 5: AUSTRALIA BUBBLE TEA MARKET, BY BASE INGREDIENT
CHAPTER 6: AUSTRALIA BUBBLE TEA MARKET, BY COMPONENT
CHAPTER 7: AUSTRALIA BUBBLE TEA MARKET, BY END USER
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- ShareTea
- Cha Time
- CoCo Fresh
- Gong Cha
- Happy Lemon
- Tiger Sugar
- tapioca express
- Quickly
- Ten Ren's Tea Co. Ltd.
- YiFang Bubble Tea
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 70 |
| Published | November 2024 |
| Forecast Period | 2023 - 2033 |
| Estimated Market Value ( USD | $ 99.5 million |
| Forecasted Market Value ( USD | $ 199.6 million |
| Compound Annual Growth Rate | 7.4% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 10 |
