Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers.
The Consumer Types in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Types in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Types market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop
Table of Contents
- Scope
- Why segment consumers by type?
- Breakdown of consumer types in Australia
- Who is the Wellness Enthusiast?
- Best ways to target Wellness Enthusiasts
- Who is the Experience Seeker?
- Best ways to target Experience Seekers
- Who is the Changemaker?
- Best ways to target Changemakers
- Who is the Brand Champion?
- Best ways to target Brand Champions
- Who is the Connected Shopper?
- Best ways to target Connected Shoppers
- Who is the Trendsetter?
- Best ways to target Trendsetters
- Who is the Budgeteer?
- Best ways to target Budgeteers
- Age and gender
- City size and parental status
- Education
- Employment (1)
- Employment (2)
- Income
- Euromonitor International’s Consumer Types series
- How do we create our Consumer Types?
